cases - Publications - Faculty & Research

June 1993
Case

Case of Unidentified Countries

By: Bruce R. Scott and Monica Brand

Citation

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June 1985 (Revised May 1986)
Case

Case Problems in Finance

By: W. Carl Kester, Richard Ruback and Peter Tufano

Keywords: Problems and Challenges; Finance

Citation

28 Sep 2009
News

The idea for the Portland, Oregon-based startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of disbelief from his eyes and realized he had completely misjudged the results of the election. A media... View Details

Keywords: Jen McFarland Flint

Web

What is the Case Study Method?

Overview Simply put, the case method is a discussion of real-life situations that business executives have faced. On average, you'll attend three to four different classes a day, for a total of about six hours of class time (schedules... View Details

July 2001
Teaching Note

Developing a Teaching Case (TN) (D)

By: Michael J. Roberts

Describes several teaching plans that were developed for the Virtualis Systems case. Intended for use in training and development programs aimed at novice case writers. View Details

Keywords: Training; Cases

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July 1989
Background Note

Learning by the Case Method in Marketing

Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note... View Details

Keywords: Marketing; Cases; Learning

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20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

idea for using Winfrey as the basis for one of HBS' hallmark case studies began simply enough. In the spring of 2002 when Koehn was teaching the first-year MBA course, The Entrepreneurial Manager, student Mia Mends approached Koehn... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

April 2004
Class Lecture

Participant-Centered Learning and the Case Method: A Case Study Teacher in Action

By: David A. Garvin

Keywords: Cases; Learning

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June 1998 (Revised September 1998)
Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details

Keywords: Consumer Behavior; Brands and Branding

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16 Feb 2023
Blog Post

The Rituals of Case Method Teaching

case discussion in an MBA classroom might not be the same as singing to thousands in an arena or teeing up at the Masters, it is a practice that often inspires anxiety. We talked with four professors at HBS about how they use rituals in... View Details

25 Oct 2013
Working Paper Summaries

Management: Theory and Practice, and Cases

Keywords: by Richard L. Nolan; Education

15 Mar 2017
News

What's Your Favorite Case to Teach?

13 Nov 2020
Blog Post

Take a Seat in the Case Method Classroom

Have you ever wondered what it was like to experience Harvard Business School’s Case Method teaching style? Watch the Harvard MBA Case Method classroom brought to life by Professor Tsedal Neeley and a... View Details

Web

Teacher Workshops - Case Method Project

About Teacher Workshops 1ms Each fall, the Case Method Project hosts a workshop at Harvard Business School for high-school teachers interested in how to implement the case method in their classrooms.... View Details

March–April 2024
Article

Case Study: Navigating Labor Unrest

By: Jorge Tamayo

Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details