Publications

Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in China and beyond, businesses need exceptional leaders—forward-thinking executives who are... View Details

May 2018 (Revised September 2018)
Case

BuzzFeed—What Future for Native Advertising and Branded Content?

Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details

Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States

Educators

November 2013
Column

Bessere Geschäfte dank Immigranten

Europäische Politiker träumen von mehr Innovation. Amerikanische Firmen haben ihre Wettbewerbsfähigkeit zu einem hohen Anteil Einwanderern zu verdanken. View Details

1999
Chapter

Moralische Erwägungen in der Demokratie: Der Streit um lokal unerwünschte Anlagen [Moral Considerations in a Democracy: The Debate on Locally Unwanted Facilities]

Find at Harvard

2001
Chapter

Your Contribution Counts! An Empirical Analysis of the Decision to Support Solar Energy

Find at Harvard

2001
Chapter

Learners or Lemmings: The Nature of Information Cascades

Find at Harvard

2003
Chapter

Arbeitslosigkeit und Beschäftigungschancen—Ein Feldexeperiment [Unemployment and Labor Market Opportunities—A Field Experiment]

October 2012
Course Overview Note

FIELD 2—Working with Global Partners

Most FIELD 2 teams develop great working relationships with their Global Partner. But managing Global Partner expectations can be challenging. This note describes three scenarios with which FIELD teams struggled in the past and asks the reader to make decisions about... View Details

Keywords: Fieldwork; Partnerships; Global; Collaboration; Global Business; Global Collaboration; Partners and Partnerships

September 2012
Case

Ringier - Building a Digital-Age Media Company

Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details

Keywords: Media And Publishing; Publishing; Media; Organizational Structure; Strategy; Diversification; Publishing Industry; Media and Broadcasting Industry; Switzerland

Educators

March 2007
Teaching Note

Wal-Mart's Business Environment (TN)

Teaching note to 706453. View Details

Keywords: Retail Industry; California

TeachingInterests

Harvard Business Online: Business Strategy

Business Strategy equips current and aspiring managers and consultants with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. The course features... View Details

September 2015
Teaching Note

Buzzfeed — The Promise of Native Advertising

October 2014
Article

Darüber reden hilft – auch in der Risikoanalyse

Column

Neue Reize für das zerstreute Publikum

Read Now

October 2013
Column

Notlösungen fressen viel Arbeitszeit

Firmen versuchen besser zu werden, indem sie ihre Abläufe anhand von Indikatoren messen. Verborgen bleibt dabei jedoch, was die Effizienz wirklich behindert. View Details

September 2013
Column

Innovationen wie einen Schatz hüten?

Unternehmen stehen vor der Frage, ob sie bei Forschungsvorhaben kollaborieren sollen. Die Antwort hängt davon ab, welche Art von Lösungen sie anstreben. View Details