Publications

02 Sep 2016
Op-Ed

The Twitter Election

Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary... View Details

Keywords: by John Quelch and Thales Teixeira

2018
Book

Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level

By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)

As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details

Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States

Find at Harvard

19 Feb 2020
News

Capitol Ideas to Combat Climate Change

organized by the HBS Business & Environment Initiative and the HBS Club of Washington, DC. The expert panel featured voices from the energy, environmental, and governmental sectors; attendees from fields as diverse as education, health... View Details

Keywords: April White; photos by Jack Conroy

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

Psychology and Financial Fragility By: Gennaioli, Nicola, and Andrei Shleifer Abstract—The collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other financial... View Details

Keywords: Dina Gerdeman

September 2019 (Revised July 2021)
Case

Gap, Inc., 2019

By: John R. Wells and Benjamin Weinstock

In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress... View Details

Keywords: Strategic Change; Fashion; Multinational; Brands; Fast Fashion; Competition; Multinational Firms and Management; Performance Improvement; Management Teams; Brands and Branding; Change Management; Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Sweden; Spain; United States

February 2017 (Revised June 2017)
Case

ExxonMobil: Business as Usual? (A)

By: George Serafeim, Shiva Rajgopal and David Freiberg

Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details

Keywords: Oil ＆ Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry

03 Sep 2018
News

Moving Pictures

impersonated Donald Duck on a call with Jacob, his two-year-old son with novelist Laura Dave—but he’s a researcher at heart, more comfortable asking questions than answering them. “Josh is one of the best reporters I’ve ever known,” says... View Details

Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment

June 2023
Case

The Business of Campaigns

By: Vincent Pons and Mel Martin

In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details

Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

investors shapes information diffusion in the stock market. We exploit trade-level data to show that central brokers gather information by executing informed trades, which is then leaked to their best clients. We show that after large... View Details

Keywords: Dina Gerdeman

08 May 2012
First Look

First Look: May 8

supported this prediction. Auxiliary analyses suggest that contrast effects and non-random scheduling of interviews are unlikely alternative explanations. Six Myths of Product Development Authors:Stefan Thomke and Donald Reinertsen... View Details

Keywords: Carmen Nobel

Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and Relay Assembly Test Room Enter Elton Mayo Human Relations and... View Details

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

SSRN

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Web

Illumination Studies and Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Next Illumination Studies and Relay Assembly Test Room Illumination Studies and Relay... View Details

Web

The Women in the Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and Relay Assembly Test Room Enter Elton Mayo Human Relations and... View Details

01 Mar 2019
News

The Burden Legacy

incoming MBA Class of 2004 to restore confidence in America’s free enterprise system after public trust in business had been shaken by the Enron and WorldCom scandals. And in the wake of the global financial crisis, former Treasury... View Details

Keywords: Linda Kush

August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

Web

Marketing Awards & Honors - Faculty & Research

2023–2024 HBS Required Curriculum (RC) Case Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas. Shunyuan Zhang : Winner of the 2024 Donald R. Lehmann Award... View Details

Web

Aldrich Hall | About

eliminated from the 1920s campus construction for economic reasons, and growing enrollments in the wake of World War II stretched the limits of provisional facilities in Baker and Carpenter Halls. With extensive input from Dean Donald K.... View Details

March 2012
Article

Subprime Foreclosures and the 2005 Bankruptcy Reform

By: Donald Morgan, Benjamin Iverson and Matthew Botsch

This article presents arguments and evidence suggesting that the bankruptcy abuse reform (BAR) of 2005 may have been one contributor to the destabilizing surge in subprime foreclosures. Before BAR took effect, overly indebted borrowers could file bankruptcy to free up... View Details

Keywords: Mortgages; Insolvency and Bankruptcy; Governing Rules, Regulations, and Reforms; Borrowing and Debt; United States