Publications

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Strategy Curriculum - Faculty & Research

Finance) Scott Mayfield Spring 2026 Q3 1.5 Strategy and Technology David Yoffie Fall 2025 Q1Q2 3.0 Andy Wu Spring 2026 Q3Q4 3.0 Strategy for Entrepreneurs (also listed under Entrepreneurial Management)... View Details

June 2021
Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller

In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel

2019
Chapter

Network Effects

By: Andrei Hagiu and David B. Yoffie

Network effects are a key economic and strategic phenomenon in 'new economy' industries. They can, but do not necessarily, lead to market tipping, unless they outweigh customers' benefits from differentiation and are accompanied by high switching and multi-homing... View Details

Keywords: Network Effects

Find at Harvard

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Questioning, Listening & Responding - Christensen Center for Teaching & Learning

C. Roland Christensen 1991 With Open Ears: Listening and the Art of Discussion Leading by Herman B. Leonard 2003 Socrates' Legacy:The Primacy of Asking by Robert F. Bruner 1993... View Details

Web

Negotiation, Organizations & Markets - Faculty & Research

the Sustainable Development Goals , edited by Lucia A. Reisch and Cass R. Sunstein, 359–386. Cheltenham: Edward Elgar Publishing, 2025. Imagining the Future: Memory, Simulation and Beliefs By: Pedro Bordalo, Giovanni Burro, Katherine... View Details

2019
Book

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details

Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

October 2014 (Revised October 2015)
Case

Mobileye: The Future of Driverless Cars

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details

Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe

Aug 27 2019
Interview

What's Your Platform Strategy?

20 Nov 2012
First Look

First Look: November 20

levers differently, which partly explains the variation in Walmart's performance throughout the years. Under Sam Walton, the company's performance improved due mainly to the adoption of new technologies as well as low prices obtained from vendors. View Details

Keywords: Sean Silverthorne

May 2015 (Revised October 2015)
Case

Apple Inc. in 2015

By: David B. Yoffie and Eric Baldwin

At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details

Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry

Web

Behavioral Finance & Financial Stability

Sentiment & Expectations More Info Dollar Funding and the Lending Behavior of Global Banks By: Victoria Ivashina , David S. Scharfstein & Jeremy C. Stein AUG 2015 Foreign banks play large roles in the US domestic funding market. However,... View Details

November 2023
Case

Apple Inc. in 2023

By: David B. Yoffie and Sarah von Bargen

Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details

Keywords: Competitive Advantage; Product Positioning; Emerging Markets; Competitive Strategy; Technological Innovation; Revenue; Technology Industry

May 2012 (Revised August 2012)
Case

Apple Inc. in 2012

By: David B. Yoffie and Penelope Rossano

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details

Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry

Web

Research - Global

digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... 2025 Working Paper How Does Wage Inequality Affect the Labor Movement By:... View Details

September 2024
Background Note

Copyright and Fair Use

The U.S. Copyright Office defines a copyright as “a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.” Two core principles of copyright are originality and fixation. A work is... View Details

Keywords: AI and Machine Learning; Copyright; Lawsuits and Litigation; United States