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Show Results For
- All HBS Web
(1,357)
- People (7)
- News (299)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (241)
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- 01 Dec 2008
- News
Alumni Books
plans that are easy to apply. It highlights why marketing plans matter and where they go wrong and explains how to create a powerful plan that will help build a strong, profitable business. More than Money: Questions Every MBA Needs to... View Details
- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 15 Dec 2011
- News
An HBS gift guide
country. It becomes part of your value system.” Warm up with Rawdon’s winter wear for children Previous Next Quiet your mind Jamie Hanna (MBA ’98) Founder, Zobha “I wanted to build a brand that inspires... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their... View Details
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
Building on the success of last year's inaugural conference, the HBS European Club hosted the second annual Europe Business Conference on the HBS campus November 2-3. The event included some 50 panelists and speakers and drew over 350... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 01 Dec 2010
- News
Beacon of Liberty
now a U.S. citizen and every bit as American as any of my fellow joggers or coworkers across the river. Somehow, though, people expect me to react differently to what happened. I don’t. The same ghosts haunt me. As I stretch my muscles, my mind unreels a troubling... View Details
- 15 Dec 2024
- News
Back at the Ranch
graciously slow down their work to a pace that allows the Bear Hug crew to learn all they can about branding or whatever needs doing. The benefit runs in both directions: Because the ranching industry is experiencing a decline, “a lot of... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories... View Details
- 01 Mar 2018
- News
Case Study: On the Record
to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey... View Details
Keywords: April White
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales... View Details
Keywords: Educational Services
- 18 Apr 2022
- News
Book Smart
library—and no one was particularly keen on using it. The books, the guide informed Risher, came by boat, were often well out of date, and were of little interest to the children. So one day the building had been locked, and the key had... View Details
- 01 Sep 2008
- News
An American Story
positions had been filled. Undeterred, Boris had his two sons, Albert and Ted, stage a fight at the street corner. When the security guard left his post to break it up, Boris slipped into the building and talked his way into a job. That... View Details
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
groups. It's really powerful. We have artists in 11 cities and more than 1,000 unique pieces on our site now. We've come a long way. "From a branding perspective, a lot of companies are aligning themselves with social causes to appeal to... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details