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Show Results For
- All HBS Web
(3,387)
- People (6)
- News (905)
- Research (1,951)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,105)
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Analytics and Data Science; Retention; E-commerce; Retail Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Exercise 521-080, January 2021. (Revised March 2021.)
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Retail Industry; Consumer Products Industry; United States
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- Article
Reimagining the Balanced Scorecard for the ESG Era
By: Robert S. Kaplan and David McMillan
Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations
Kaplan, Robert S., and David McMillan. "Reimagining the Balanced Scorecard for the ESG Era." Harvard Business Review Digital Articles (February 3, 2021).
- 2023
- Working Paper
How Private Investors Value 'Platformness': An Exploratory Study of Unicorns
By: David B. Yoffie, Michael A. Cusumano, Annabelle Gawer, Sarah von Bargen and Kwesi Acquay
This paper explores the premium investors have been willing to pay for private companies (unicorns) that are digital platforms vs. traditional companies. View Details
- September 2020
- Case
Blackstone: Crocs Investment
By: Victoria Ivashina, John D. Dionne and Terrence Shu
This case follows Prakash Melwani (HBS MBA '86), CIO of Blackstone's Private Equity Group, and his teams’ investment in the footwear company Crocs. Instead of a traditional secondary offering, Crocs opted for a unique deal structure by taking Blackstone's cash in a... View Details
Ivashina, Victoria, John D. Dionne, and Terrence Shu. "Blackstone: Crocs Investment." Harvard Business School Case 221-023, September 2020.
- Video
Anand Burman
Anand Burman, Chairman of Dabur, one of India’s largest manufacturers of natural medicine and consumer products, discusses the Ayurvedic tradition behind his company’s products. View Details
- January 1999
- Case
State Street Corporation: Leading with Information Technology (B)
By: Stephen P. Bradley and Kelley Porter
With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details
Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry
Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
- May 1998 (Revised March 2004)
- Case
Leadership Online (A): Barnes & Noble vs. Amazon.com
Describes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com. View Details
Ghemawat, Pankaj, and Bret J. Baird. "Leadership Online (A): Barnes & Noble vs. Amazon.com." Harvard Business School Case 798-063, May 1998. (Revised March 2004.)
- Profile
Tuce Zengin Van den Eynde
struck a deal: “He convinced me to do the MBA; I convinced him that we should do it at HBS.” Why the insistence on Harvard? “I reasoned that if I were to invest two more years in studies,” Tuce explains, “I wanted the case method. I already had a solid base in View Details
- Fall 2012
- Article
How 'Big Data' Is Different
Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big... View Details
Keywords: Big Data; Analytics; Mathematical Methods; Information Management; Information Technology Industry
Davenport, Thomas H., Paul Barth, and Randy Bean. "How 'Big Data' Is Different." MIT Sloan Management Review 54, no. 1 (Fall 2012).
- 21 Jul 2015
- Working Paper Summaries
Enabling Versus Controlling
Keywords: by Andrei Hagiu & Julian Wright
- September 2022
- Article
How Emerging Telehealth Models Challenge Policymaking
By: Mitchell Tang, Michael E Chernew and Ateev Mehrotra
Policy Points
Current telehealth policy discussions are focused on synchronous video and audio telehealth visits delivered by traditional providers and have neglected the growing number of alternative telehealth offerings.
These alternative... View Details
Tang, Mitchell, Michael E Chernew, and Ateev Mehrotra. "How Emerging Telehealth Models Challenge Policymaking." Milbank Quarterly 100, no. 3 (September 2022): 650–672.
- 02 Jul 2014
- What Do You Think?
Are Today’s Business Heroes Challenging Our Ideas About Leadership?
Summing Up Is There Really a Formula for Great Leadership? The overall sense of responses to our question for the month is that the leadership stars of today—Jobs, Bezos, Gates, etc.,—should not cause us to change our time-honored ideas about great leadership. Among... View Details
Keywords: by James Heskett
- May 2007 (Revised April 2009)
- Case
Netflix
By: Willy C. Shih, Stephen P. Kaufman and David Spinola
Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details
Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry
Shih, Willy C., Stephen P. Kaufman, and David Spinola. "Netflix." Harvard Business School Case 607-138, May 2007. (Revised April 2009.)
- January 8, 2025
- Article
Why Retailers Are Turning to Third-Party Marketplaces
By: Antonio Moreno
Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
Moreno, Antonio. "Why Retailers Are Turning to Third-Party Marketplaces." Harvard Business Review Digital Articles (January 8, 2025).
- 15 Jan 2020
- Video
Ritu Kumar
Ritu Kumar, the pioneer of boutique fashion culture in India, describes how her bridal business helped to revive the traditional craft of embroidery in India.
View Details- 06 Aug 2018
- News
Business Books to Watch in August
- 2016
- Book
Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work
Part of a manager's job is making tough calls, and the hardest challenge can be resolving "gray area” problems—situations in which analysis of the numbers, facts, and data fails to provide a clear answer. Gray areas test not only managers’ skills but also their... View Details
Badaracco, Joseph L. Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work. Harvard Business Review Press, 2016.