Publications

October 2001 (Revised June 2002)
Case

Centagenetix (A): Building a Business Model for Genetic Longevity

Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company. View Details

Keywords: Ethics; Genetics; Business Startups; Biotechnology Industry

Web

Fostering Candor in Teams and Organizations - Recruiting

Insights & Advice 07 Jul 2023 Fostering Candor in Teams and Organizations Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting... View Details

January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

01 Mar 2001
News

Building the Emotional Intelligence of Groups

Keywords: Vanessa Urch Druskat, Steven B. Wolff

13 Dec 2021
Research & Ideas

The Unlikely Upside of Mergers: More Diverse Management Teams

create an opportunity for executives to reshape their management ranks by advancing women and people of color, allowing companies to address racial inequities and build more diverse workforces, Zhang says. Zhang’s study, Shaking Things... View Details

Keywords: by Lane Lambert

September 2008 (Revised February 2009)
Case

Ocean Tomo: Building a Market for Intellectual Property

By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld

Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often... View Details

Keywords: Globalized Markets and Industries; Intellectual Property; Resource Allocation; Auctions; Market Design; Service Operations

23 Oct 2019
News

Training Principals to Build Great Schools

(HGSE). Spearheaded by Grossman and Mary Grassa O’Neill, a senior lecturer at HGSE, the Certificate in School Management and Leadership is designed to give principals the tools to build and lead high-performing schools. The program... View Details

Keywords: University Collaborations

July 2020 (Revised April 2022)
Case

Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente

In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe

July 2018
Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno

In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details

Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan

23 Mar 2022
Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

math. They also had parents with the resources and knowledge to keep them academically engaged. Now the brother-and-sister team is trying to extend those same advantages to all Indian children through Rocket Learning, the edtech nonprofit... View Details

21 Nov 2023
Cold Call Podcast

Cold Call: Building a More Equitable Culture at Delta Air Lines

Keywords: Re: Linda A. Hill; Air Transportation

Web

Our Mission & Team | Institute for Business in Global Society

Our Mission & Team We are working with scholars, business leaders, and community leaders around the world to advance our understanding of business' role in society and to develop a thriving ecosystem for translating that research into... View Details

January 2025 (Revised February 2025)
Case

From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen

By: Boris Groysberg, Brian L. Walker, Sascha L. Schmidt and Gamze Yucaoglu

This case follows Bayer Leverkusen football team through 2018-2024, as Fernando Carro takes the helm and makes organizational changes. Led by CEO Fernando Carro, sporting director Simon Rolfes, and head coach Xabi Alonso, the Club becomes league champion for the first... View Details

Keywords: Business Strategy; Alignment; Competitive Strategy; Leading Change; Organizational Change and Adaptation; Sports Industry; Europe; Germany

December 1998 (Revised May 1999)
Exercise

Negotiating Peace Accords in Bellicoso for UN Negotiating Team Representatives: General Instructions and Confidential Information

Bellicoso is a multi-party conflict resolution simulation based loosely on the bitter civil war in El Salvador. It is designed to explore issues in: 1) the management of interactions between external negotiations between sides and internal negotiations within them, 2)... View Details

Keywords: War; Negotiation Tactics; Negotiation Participants; Government and Politics; Conflict and Resolution; El Salvador

01 Jun 2002
News

Up to the Challenge: Tony Sanchez - Team Builder

focus on the medical area while at HBS, including field studies at several local hospitals, has led to a job offer with Indiana-based Guidant Corporation, a medical devices manufacturer. Sanchez is eager to apply his experience in team... View Details

Keywords: Nancy O. Perry

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

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