Publications

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

19 Jul 2011
First Look

First Look: July 19

abnormal returns associated with routine traders are essentially zero. Further, opportunistic insiders predict future firm-specific news, as well as announcement returns around future analyst forecasts, management forecasts, and earnings... View Details

Keywords: Sean Silverthorne

October 1984 (Revised March 1999)
Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details

Keywords: Management Style; Competition; Situation or Environment; Management Teams; Sports Industry; Sports Industry

05 Sep 2013
Working Paper Summaries

Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

Keywords: by Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani & Michael E. Menietti.

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

forthcoming Management Science Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions By: Adner, Ron, Jianqing Chen, and Feng Zhu Abstract— We study compatibility decisions of two competing platform... View Details

Keywords: Dina Gerdeman

01 Nov 2021
Op-Ed

Team Success Starts with the Individual—and with Love

from a place of love. That’s not a word you would normally identify with a football coach, but if Carroll’s record of success is any indication, it’s one that leaders in the sports world, in business, and beyond should more openly and... View Details

Keywords: by Ranjay Gulati; Sports

October 1984 (Revised March 1999)
Case

NIKE (B)

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details

Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Sports Industry; Sports Industry

2010
Article

Hiring for Strength, Hiring for Weakness: Evidence of Internal Strategic Fit from the NFL

By: Andrew Hill

Firms may hire senior managers to shore up a weakness or to build on a strength. Using evidence on the hiring of NFL head coaches, this paper finds that teams that hire for strength outperform teams that hire for weakness. View Details

Keywords: Strategy; Selection and Staffing; Performance; Sports; Sports Industry

Find at Harvard

October 1984
Case

NIKE (E1): The Announcement

Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details

Keywords: Management Succession; Management Teams; Sports Industry; Sports Industry

18 Apr 2005
Lessons from the Classroom

NFL Players Touch Down at HBS

opportunity is very, very short.— Ted Johnson, New England Patriots Topics covered in the course included entrepreneurship; tax and other legal responsibilities; assessing financial health; managing yourself; analyzing a business model;... View Details

Keywords: by Sean Silverthorne; Sports

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

the advertising. To do this, it provided support to the sellers to market their crafts and in turn, market the Etsy platform to their loyal customers. Etsy created a “Seller Handbook” and other internal management tools for sellers to... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

August 2005
Case

Bill Belichick and the Cleveland Browns

By: John R. Wells and Travis Haglock

Genius? That is not what they were calling Bill Belichick in Cleveland. Why? Four losing seasons in five years. Fans hurled trash and insults. The media resented him. Ownership abandoned him. Players quit on him. Very different from the three Super Bowls in five years... View Details

Keywords: Business History; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Sports; Sports Industry; United States

October 1984 (Revised April 2002)
Case

NIKE (C)

Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details

Keywords: Management Style; Leadership Style; Management Teams; Sports Industry; Sports Industry

October 1995 (Revised December 1995)
Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell

One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details

Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion of productive View Details

Keywords: Carmen Nobel

February 2023
Supplement

Peloton Interactive (B)

By: Suraj Srinivasan, Lynn S. Paine and David Lane

Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022. View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States