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  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

then shopping for groceries, and so on. Airbnb followed a similar strategy with its rollout, launching in Denver in 2008 to coincide with the lack of hotel space during the Democratic National Convention and... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • January 2025
  • Case

Hebbia: Redefining Productivity for Knowledge Workers Using AI

By: Suraj Srinivasan and Minoshka Narayan
In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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Srinivasan, Suraj, and Minoshka Narayan. "Hebbia: Redefining Productivity for Knowledge Workers Using AI." Harvard Business School Case 125-075, January 2025.
  • August 2024
  • Case

Circle: Reinventing the Future of Money

By: Shikhar Ghosh and Shweta Bagai
In early 2024, Circle Internet Financial's leadership team gathered to discuss the company's strategic path as it prepared for an IPO. Founded in 2013 by Jeremy Allaire, Circle had emerged as a pioneer in digital finance through its USD Coin (USDC), a regulated... View Details
Keywords: Currency; Governance Compliance; Initial Public Offering; Competition; Financial Services Industry
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Ghosh, Shikhar, and Shweta Bagai. "Circle: Reinventing the Future of Money." Harvard Business School Case 825-067, August 2024.
  • Forthcoming
  • Book

How to Be Bold: The Surprising Science of Everyday Courage

By: Ranjay Gulati
What leads people to speak truth to power, share bold new ideas, or put their lives on the line? Most of us chalk it up to personality, presuming that our heroes are naturally fearless. But what if courage isn’t simply a matter of personality? What if it’s something... View Details
Keywords: Personal Characteristics; Personal Development and Career
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Gulati, Ranjay. How to Be Bold: The Surprising Science of Everyday Courage. HarperCollins, forthcoming.
  • 2009
  • Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
  • 03 May 2024
  • Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

A new study of startups sharing a coworking space offers a new wrinkle in the debate over work-from-anywhere: Proximity matters, especially close proximity, to spread knowledge between disparate enterprises. “The more different the... View Details
Keywords: by Ben Rand
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

in reimagining strategy, not just refining existing processes. Companies leading in this space will integrate AI into their core, rethinking their approach to data and organizational design. Andy Wu is the Arjun and Minoo Melwani Family... View Details
Keywords: by Rachel Layne; Information Technology
  • March–April 2012
  • Article

The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz
This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details
Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry
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Gulati, Ranjay, Maxim Sytch, and Adam Tatarynowicz. "The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure." Organization Science 23, no. 2 (March–April 2012): 449–471.
  • September–October 2017
  • Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

By: Marco Iansiti and Karim R. Lakhani
A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details
Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry
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Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

Camposol has evolved rapidly in recent years and is undergoing the challenges of transforming from family to professional management. This case allows students to consider Camposol’s growth, branding, and marketing strategies in light of... View Details
Keywords: Sean Silverthorne
  • March 2022 (Revised July 2022)
  • Case

Nexleaf Analytics: Saving the World Using the Internet of Things

By: Frank Nagle
In 2019, a decade after co-founding Nexleaf Analytics, CEO Nithya Ramanathan faced an important decision that would impact the ability of the small, but growing, not-for-profit organization to thrive for another decade. Their sensor technologies and big data analytics... View Details
Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Health Industry; Information Industry; Medical Devices and Supplies Industry; Technology Industry
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Nagle, Frank. "Nexleaf Analytics: Saving the World Using the Internet of Things." Harvard Business School Case 722-414, March 2022. (Revised July 2022.)
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

collective, the nature and importance of relationships, how personal space and the role of time are viewed, the extent to which authority and hierarchy are accepted, how ambiguity and risk are regarded, and so on. Extending this... View Details
Keywords: Martha Lagace
  • 23 Nov 2021
  • Book

What It Takes to Build an Organizational Culture That Wins

Nadella, the CEO of Microsoft who assumed the reigns of the software giant at a juncture when growth had plateaued and ennui enshrouded the mission. Nadella undertook a speedy cultural transformation at the same time he engineered a shift in View Details
Keywords: by Avery Forman
  • 2009
  • Working Paper

Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

By: James K. Sebenius

When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
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Sebenius, James K. "Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy." Harvard Business School Working Paper, No. 10-050, December 2009.
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

gesture won‘t have inconvenienced or offended anyone. Alternatively, identify an investment that costs little but impacts everyone positively. For example, you could replace the worn out, old-fashioned carpeting in all the public spaces... View Details
Keywords: by John Quelch
  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

using your data. This is something that regulators will have to clarify and also something that companies are taking note of themselves, particularly in the music space and image space. “To the extent that maybe you don’t want an AI... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 15 Nov 2016
  • First Look

November 15, 2016

Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated... View Details
Keywords: Sean Silverthorne
  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
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