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  • All HBS Web  (1,320)
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    • News  (233)
    • Research  (770)
    • Events  (7)
  • Faculty Publications  (356)

Show Results For

  • All HBS Web  (1,320)
    • People  (11)
    • News  (233)
    • Research  (770)
    • Events  (7)
  • Faculty Publications  (356)
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  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

members were allowed to interact with fans on social media, and discuss the pressures of stardom. Communicate directly with fans. Hybe created a platform called Weverse, where fans could buy merchandise,... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • February 2024
  • Article

Conveying and Detecting Listening in Live Conversation

By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks
Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details
Keywords: Interpersonal Communication; Behavior; Perception
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Collins, Hanne, Julia A. Minson, Ariella S. Kristal, and Alison Wood Brooks. "Conveying and Detecting Listening in Live Conversation." Journal of Experimental Psychology: General 153, no. 2 (February 2024): 473–494.
  • Research Summary

On the Origins of Brokerage in Intraorganizational Networks

While we have ample empirical evidence linking brokerage in intraorganizational social networks to both individual and firm-level benefits, we know little about its origins. Prior research describes correlations between rough demographic categories and network... View Details
  • 2022
  • Chapter

Interrogating Corporate Purpose: Values Based Firms and the Struggle to Build a Just and Sustainable World

By: Rebecca Henderson
Book Abstract: Defining a just economy in a tenuous social-political time. If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and... View Details
Keywords: Moral Sensibility; Social Issues
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Henderson, Rebecca. "Firms, Morality, and the Search for a Better World." Chap. 7 in A Political Economy of Justice, edited by Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson, and Joshua Simons, 187–209. Chicago: University of Chicago Press, 2022.
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

Yeomans, Institute for Quantitative Social Science, Harvard University; Julia Minson, Harvard Kennedy School; and Francesca Gino, Harvard Business School. It was published in September’s Journal of Personality and View Details
Keywords: by Rachel Layne
  • Research Summary

Research

Professor Cuddy studies the origins and outcomes of how we perceive and are influenced by other people, investigating the roles of variables such as culture, emotions, nonverbal behaviors, and hormone levels. Much of her work focuses on social categories (e.g.,... View Details

  • February 2003 (Revised September 2009)
  • Background Note

Nonverbal Communication in Negotiation

By: Michael A. Wheeler and Dana Nelson
This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details
Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence
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Wheeler, Michael A., and Dana Nelson. "Nonverbal Communication in Negotiation." Harvard Business School Background Note 903-081, February 2003. (Revised September 2009.)
  • September 2003 (Revised May 2004)
  • Case

New Partnership for Africa's Development, The

By: Laura Alfaro, Debora L. Spar and Cate Reavis
In a world context of international institutions such as the World Trade Organization and the International Monetary Fund and their interaction with developing countries, this case looks at an African development initiative to address its own problems: The New Economic... View Details
Keywords: Development Economics; Developing Countries and Economies; International Finance; Investment; Poverty; Africa
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Alfaro, Laura, Debora L. Spar, and Cate Reavis. "New Partnership for Africa's Development, The." Harvard Business School Case 704-006, September 2003. (Revised May 2004.)
  • Research Summary

4. Collaborative Brokerage, Generative Creativity, and Creative Success

Joint work with Lee Fleming (Technology and Operations Management Unit, Harvard Business School) and David Chen (Doctoral Candidate, Harvard Business School and Harvard School of... View Details
  • Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details
  • January 2025
  • Article

Reducing Prejudice with Counter-stereotypical AI

By: Erik Hermann, Julian De Freitas and Stefano Puntoni
Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details
Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks
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Hermann, Erik, Julian De Freitas, and Stefano Puntoni. "Reducing Prejudice with Counter-stereotypical AI." Consumer Psychology Review 8, no. 1 (January 2025): 75–86.
  • September 7, 2020
  • Article

Remote Networking as a Person of Color

By: Laura Morgan Roberts and Anthony J. Mayo
In remote work situations, where people cannot rely on impromptu elevator conversations or water cooler chats with coworkers, the answer isn’t to turn inward. In fact, the need for networking is even more important. In particular, our interactions with people whose... View Details
Keywords: Remote Work; Networking; Networks; Interpersonal Communication; Race
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Morgan Roberts, Laura, and Anthony J. Mayo. "Remote Networking as a Person of Color." Harvard Business Review Digital Articles (September 7, 2020).
  • March 2008 (Revised May 2008)
  • Case

Blogging at BzzAgent

BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,... View Details
Keywords: Blogs; Marketing Communications; Social and Collaborative Networks; Advertising Industry
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Godes, David B. "Blogging at BzzAgent." Harvard Business School Case 508-102, March 2008. (Revised May 2008.)
  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
  • 2009
  • Working Paper

Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance

By: Robert S. Huckman and Bradley R. Staats
In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes, by separately examining interpersonal team diversity (i.e., differences... View Details
Keywords: Familiarity; Knowledge Use and Leverage; Groups and Teams; Projects; Experience and Expertise; Diversity; India
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Huckman, Robert S., and Bradley R. Staats. "Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance." Harvard Business School Working Paper, No. 09-145, June 2009. (Revised August 2009, November 2009, April 2010, August 2010; revise and resubmit, Manufacturing and Service Operations Management.)
  • January 2014
  • Teaching Note

Dr. Benjamin Hooks and Children's Health Forum

By: Rosabeth Moss Kanter and Ai-Ling Malone
The case includes law, business, and public health perspectives on an African American leader's social entrepreneurship and leadership in other social movements. Later in his life, Dr. Benjamin Hooks championed the eradication of lead poisoning. Prior to that Hooks... View Details
Keywords: Leading Change; Health Disorders; Social Entrepreneurship; Personal Development and Career; Social Issues; United States
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Kanter, Rosabeth Moss, and Ai-Ling Malone. "Dr. Benjamin Hooks and Children's Health Forum." Harvard Business School Teaching Note 314-092, January 2014.
  • 15 Nov 2007
  • Working Paper Summaries

The Dynamic Interplay of Inequality and Trust: An Experimental Study

Keywords: by Ben Greiner, Axel Ockenfels & Peter Werner
  • Research Summary

When Cultural Worlds Collide: Investigating the Cross-Cultural Multiple Audience Problem

Today, many individuals have social networks that span cultural boundaries. For example, you may have a network of colleagues in China, friends and family in the U.S., and a group of childhood friends in Greece. Chances are, you are probably comfortable interacting... View Details
Keywords: Cross-cultural Networks; Multiple Audience Problem; Managing Multiple Identities
  • 2018
  • Working Paper

Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

By: Jeremy Yip, Kelly Kiyeon Lee, Cindy Chan and Alison Wood Brooks
Previous research has revealed that expressing gratitude motivates prosocial behavior in cooperative relationships. However, expressing gratitude in competitive interactions may operate differently. Across five studies, we demonstrate that individuals interacting with... View Details
Keywords: Gratitude; Forgiveness; Negotiations; Emotion; Emotions; Behavior; Negotiation; Ethics
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Yip, Jeremy, Kelly Kiyeon Lee, Cindy Chan, and Alison Wood Brooks. "Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors." Harvard Business School Working Paper, No. 18-081, February 2018.
  • 22 Sep 2008
  • Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

communications in corporations? Where did the idea come from? Toby Stuart: For the first time in history, it is possible to actually analyze the "soft wiring" or largely complete social networks inside organizations. This is feasible... View Details
Keywords: by Sarah Jane Gilbert
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