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  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
  • 22 Sep 2011
  • Working Paper Summaries

Measuring Teamwork in Health Care Settings: A Review of Survey Instruments

Keywords: by Melissa A. Valentine, Ingrid M. Nembhard & Amy C. Edmondson; Health
  • March 2024 (Revised November 2024)
  • Case

Kawasaki Heavy Industries Bets on Clean Hydrogen

By: Gunnar Trumbull, Nobuo Sato and Akiko Kanno
Kawasaki Heavy Industries (KHI), an engineering manufacturer headquartered in Japan, was aiming to scale up its hydrogen production and establish a global hydrogen supply chain. The initiative was in line with Japan's energy strategy, as the country seeks to transition... View Details
Keywords: Renewable Energy; Demand and Consumers; Competition; Growth and Development Strategy; Infrastructure; Supply Chain; Manufacturing Industry; Energy Industry
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Trumbull, Gunnar, Nobuo Sato, and Akiko Kanno. "Kawasaki Heavy Industries Bets on Clean Hydrogen." Harvard Business School Case 724-035, March 2024. (Revised November 2024.)
  • April 2009
  • Case

Young Presidents' Organization

By: Mikolaj Jan Piskorski, John D. Macomber and David Chen
The board of Young Presidents' Organization needs to decide on the future of its Networks Initiative, designed to connect its geographically dispersed membership base through 60 different interest-based networks. So far, one half of these networks have been considered... View Details
Keywords: Decision Choices and Conditions; Governing and Advisory Boards; Leadership Development; Growth and Development Strategy; Organizations; Social and Collaborative Networks
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Piskorski, Mikolaj Jan, John D. Macomber, and David Chen. "Young Presidents' Organization." Harvard Business School Case 709-444, April 2009.
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

co-authors include 2021 graduates Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. Microsoft’s scale vs. Slack’s customer engagement On paper, Microsoft appears to have the upper hand. During the two-year period the case... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

potential for the scale economies that such commonalities unlock, as their primary source of added value. Differences from country to country, in contrast, are viewed as obstacles that need to be overcome. It's possible to apply different... View Details
Keywords: by Pankaj Ghemawat
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
  • June 2021
  • Case

The Canada Pension Plan Investment Board (CPP Investments): April 2021

By: Josh Lerner, Reza Satchu and Alys Ferragamo
The Canada Pension Plan Investment Board (CPPIB) is one of the largest pools of investment capital in the world and follows a rigorous “Total Portfolio Framework” in its approach to investment management. In April of 2021, John Graham was just two months into his role... View Details
Keywords: Pension Funds; Investment Strategy; Capital Markets; Financial Strategy; Investment; Asset Management; Financial Institutions; Private Equity; Growth and Development Strategy; Investment Portfolio; Assets; Financial Markets; Financial Services Industry; Canada
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Lerner, Josh, Reza Satchu, and Alys Ferragamo. "The Canada Pension Plan Investment Board (CPP Investments): April 2021." Harvard Business School Case 821-125, June 2021.
  • April 2018 (Revised May 2018)
  • Case

Goldman Sachs: Making an Imprint in Impact Investing

By: Shawn Cole, Vikram S. Gandhi, Caitlin Reimers Brumme and Lynn Schenk
Goldman Sachs acquired Imprint Capital Advisors, a small firm that specialized in advising clients on environmental/social/governance (ESG) and impact investments. The founders sold Imprint with the belief that joining a global financial firm would help to scale impact... View Details
Keywords: Impact Investing; ESG; Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Growth and Development Strategy; Acquisition; Integration
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Cole, Shawn, Vikram S. Gandhi, Caitlin Reimers Brumme, and Lynn Schenk. "Goldman Sachs: Making an Imprint in Impact Investing." Harvard Business School Case 218-069, April 2018. (Revised May 2018.)
  • March 2018
  • Supplement

Chaudhary Group: Rebuilding Nepal (B)

By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti
Supplements the (A) case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake, the Chaudhary Foundation envisions creating a more comprehensive and sustainable development model. They are keen to build a model village that integrates... View Details
Keywords: Leadership; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Social Entrepreneurship; Values and Beliefs; Venture Capital; Microfinance; Geographic Location; Collaborative Innovation and Invention; Management; Crisis Management; Management Teams; Resource Allocation; Business and Community Relations; Business and Government Relations; Natural Disasters; Social and Collaborative Networks; Social Issues; Business Strategy; Consumer Products Industry; Banking Industry; Auto Industry; Real Estate Industry; Travel Industry; Nepal
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Malloy, Christopher J., Lauren H. Cohen, and Inakshi Sobti. "Chaudhary Group: Rebuilding Nepal (B)." Harvard Business School Supplement 218-110, March 2018.
  • March 2021 (Revised April 2021)
  • Case

Making Impact Investing Markets: IFC (A)

By: Shawn A. Cole, John Masko and T. Robert Zochowski
In 2017, the International Finance Corporation (IFC) faced the first big investment decision in its new Scaling Solar project. Founded in 1956, IFC was an international investment body with national governments as shareholders, whose mission was to promote economic... View Details
Keywords: Impact Investing; Development Economics; Developing Countries and Economies; Renewable Energy; Climate Change; Environmental Sustainability; Borrowing and Debt; Credit; Equity; Bonds; Financing and Loans; Growth and Development; Emerging Markets; Non-Governmental Organizations; Corporate Social Responsibility and Impact; Investment; Decision Making; Financial Services Industry; Energy Industry; Zambia
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Cole, Shawn A., John Masko, and T. Robert Zochowski. "Making Impact Investing Markets: IFC (A)." Harvard Business School Case 221-061, March 2021. (Revised April 2021.)
  • February 2011 (Revised December 2014)
  • Case

RentJuice

By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
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Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
  • January 1989
  • Case

Benetton S.p.A.

By: Howard H. Stevenson
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry
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Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
  • November 2018
  • Case

David Hysong and SHEPHERD Therapeutics

By: Ananth Raman, John Masko and Aldo Sesia
In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details
Keywords: Cancer; Therapeutics; Drugs; Health Care and Treatment; Business Startups; Product Development; Financing and Loans; Growth and Development Strategy; Problems and Challenges
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Raman, Ananth, John Masko, and Aldo Sesia. "David Hysong and SHEPHERD Therapeutics." Harvard Business School Case 619-012, November 2018.
  • 27 Nov 2006
  • What Do You Think?

What’s to Be Done About Performance Reviews?

the other side of personal development." Abbey Mutumba said, "It is better to refer to performance appraisal/reviews as 'personal development reviews' to make the process (fit) more strategically with overall organizational... View Details
Keywords: by Jim Heskett
  • 25 Jun 2015
  • Working Paper Summaries

Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services

Keywords: by Alvin J. Silk; Advertising
  • December 2014 (Revised March 2018)
  • Case

John D. Rockefeller: The Richest Man in the World

By: Tom Nicholas and Vasiliki Fouka
By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
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Nicholas, Tom, and Vasiliki Fouka. "John D. Rockefeller: The Richest Man in the World." Harvard Business School Case 815-088, December 2014. (Revised March 2018.)
  • August 2021 (Revised October 2024)
  • Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu
The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
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Toffel, Michael W., Kenneth P. Pucker, and Eren Kuzucu. "Allbirds: Decarbonizing Fashion (A)." Harvard Business School Case 622-024, August 2021. (Revised October 2024.)
  • September 2024
  • Case

TechEnergy Ventures: Innovating Through Corporate Venture Capital

By: Rebecca Karp and Lena Duchene
This case examines TechEnergy Ventures, the corporate venture capital (CVC) arm of the Techint Group, and its role in scaling innovation within the energy sector. Founded in 2021, TechEnergy Ventures operates with a mandate to invest in disruptive technologies to... View Details
Keywords: Transition; Alternative Energy; Renewable Energy; Metals and Minerals; Mining; Corporate Entrepreneurship; Climate Change; Environmental Sustainability; Corporate Finance; Venture Capital; Financial Strategy; Investment Portfolio; Growth and Development Strategy; Adaptation; Diversification; Innovation Strategy; Energy Industry; Financial Services Industry; Italy; Europe; Latin America; Argentina
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Karp, Rebecca, and Lena Duchene. "TechEnergy Ventures: Innovating Through Corporate Venture Capital." Harvard Business School Case 725-393, September 2024.
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
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