Publications

November 2019
Article

How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details

Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry

1 Aug 2010
Conference Presentation

Lords of the harvest: Symbolic signaling and regulatory approval of genetically modified organisms in the nascent U.S. agriculture-biotechnology sector

By: Shon R. Hiatt and Sangchan Park

Keywords: Science; Information Technology; Governing Rules, Regulations, and Reforms; Agribusiness; Agriculture and Agribusiness Industry; Biotechnology Industry; United States

October 2023 (Revised November 2023)
Teaching Note

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-002. "Miccosukee" explores the challenges of coordinating actions to solve a complex systems problem—from individuals, small organizations, and coalitions of multiple organizations. The case discusses the impact of climate change and... View Details

Keywords: Climate Change; Leading Change; Natural Environment; Florida; Everglades National Park

Article

Lords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms

By: Shon R. Hiatt and Sangchan Park

Keywords: Science; Governing Rules, Regulations, and Reforms

22 May 2012
First Look

First Look: May 22

contained expansion in Pakistan, exporting to nearby markets, and/or developing a global halal food brand. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512002-PDF-ENG Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd... View Details

Keywords: Sean Silverthorne

2019
Article

Ridesharing with Driver Location Preferences

By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes

We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize... View Details

Keywords: Ridesharing; Pricing; Compensation and Benefits; Geographic Location; Market Design; Mathematical Methods

October 18, 2024
Article

Why Workplace Well-Being Programs Don’t Achieve Better Outcomes

By: Jazz Croft, Acacia Parks and Ashley Whillans

By 2026, global corporate spending on wellness programs is set to top $94.6 billion, yet anticipated improvements in well-being are not being realized, and, in fact, mental health needs are continuing to rise around the world. Drawing on a large body of recent... View Details

Keywords: Organizational Culture; Employees; Well-being

November 2018
Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park

Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details

Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan

Educators

August 2024
Background Note

Mitigating Climate Change with Machine Learning

By: Michael W. Toffel, Kelsey Carter, Amy Chambers, Avery Park and Susan Pinckney

This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to accelerate efforts to... View Details

Keywords: Climate; Artificial Intelligence; Adaptation; Climate Change; AI and Machine Learning; Innovation and Invention

Educators

09 Apr 2012
Research & Ideas

Who Sways the USDA on GMO Approvals?

fairly following the rules of the process. In both cases, the researchers found that the department looked to outside stakeholders in order to establish that legitimacy. In the case of consequential legitimacy, Hiatt and Park found a... View Details

Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness

01 Aug 2000
Research & Ideas

A Latin American Vision: New HBS Research Center Opens

Fernando de la Rua, the President of Argentina noted, "This is an historic day," about the opening of the School's new Latin America Research Center in Buenos Aires. Speaking as guest of honor at the Center's inaugural dinner on August 3rd at the View Details

Keywords: by Martha Lagace

July–September 2023
Article

A Systematic Review of Respect Between Acute Care Nurses and Physicians

By: Derrick P. Bransby, Anna T. Mayo, Matthew A. Cronin, Katie Park and Christina Yuan

Background: Interprofessional collaboration between nurses and physicians has become an essential part of patient care, which, when lacking, can lead to well-known challenges. One possible explanation for ineffective nurse–physician collaboration is a lack of... View Details

Keywords: Relationships; Status and Position; Cooperation; Attitudes; Behavior; Outcome or Result; Health Industry

Article

The Price of Anarchy of Self-Selection in Tullock Contests

By: Hau Chan, David C. Parkes and Karim R. Lakhani

Crowdsourcing platforms operate by offering their clients the ability to obtain cost-effective solutions for their problems through contests. The top contestants with the best solutions are rewarded, and the submitted solutions are provided to the clients. Within the... View Details

Keywords: Crowdsourcing Contests; Game Theory

Register to Read

Article

Determining Our Destiny: Do Restrictions to Collective Autonomy Fuel Collective Action?

By: Frank J. Kachanoff, Nour Kteily, Thomas H. Khullar, Hyun Joon Park and Donald M. Taylor

2021
Working Paper

Time Dependence and Preference: Implications for Compensation Structure and Shift Scheduling

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This study jointly examines agents’ time dependence—period effects within instantaneous utility—and time preference—behavior on discounting future utility. The study considers the start- and end-of-period effects for time dependence and exponential and hyperbolic... View Details

Keywords: Time Preferences; Present Bias; Hyperbolic Discounting; Compensation; Dynamic Structural Models; Identification; Time Management; Motivation and Incentives; Behavior; Performance; Compensation and Benefits

SSRN

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor The case examines the March 2015 Centerbridge Partners investment decision regarding whether to acquire Great Wolf Resorts, a North American family-oriented indoor water View Details

Keywords: Sean Silverthorne

2023
Working Paper

What Makes Managers’ Private Disclosures Informative? Evidence from Professional Investors

By: Michael Durney, Hoyoun Kyung, Jihwon Park and Eugene F. Soltes