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  • 20 May 2014
  • First Look

First Look: May 20

channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe"... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2017
  • News

We are in a deglobalization period: Business historian Geoffrey G. Jones

  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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    Tarun Khanna

    Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

    • 14 Sep 2016
    • Research & Ideas

    Web Surfers Have a Schedule and Stick to It

    In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when,... View Details
    Keywords: by Julia Hanna; Retail; Web Services
    • Blog

    Exceptional Learning—Wherever You Are

    today features Live Online Classroom studios that are carefully designed to make participants feel like they are actually sitting in a classroom. Doubting that this is possible? Our new Live Online Classroom... View Details

      Youngme Moon

      Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

      Keywords: home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games
      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details

        Michael A. Wheeler

        Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

        Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
        • September 2011
        • Module Note

        Orientation to Leadership Intelligence Days, 2011

        By: Joshua D. Margolis and Anthony J. Mayo
        Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
        Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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        • Research Summary

        A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

        • 16 Dec 2002
        • Lessons from the Classroom

        Marrying Distance and Classroom Education

        would be flummoxed by some of our face-to-face groups. And it's also true that some people would be very wooden in front of a video camera. There are delivery modes that might be different among the two; the basics of learning should not... View Details
        Keywords: by Sean Silverthorne
        • December 2009 (Revised June 2011)
        • Case

        Curt Schilling's Next Pitch

        By: Noam T. Wasserman, Jeffrey J. Bussgang and Rachel Gordon
        As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming... View Details
        Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Leadership; Personal Development and Career; Groups and Teams; Video Game Industry
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        • September 2019 (Revised September 2019)
        • Case

        Facebook Fake News in the Post-Truth World

        By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
        In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
        Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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        • 04 May 2010
        • First Look

        First Look: May 4

        international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video... View Details
        Keywords: Martha Lagace
        • 19 Oct 2016
        • HBS Seminar

        Luís Cabral, NYU Stern School of Business

        • March 2019 (Revised March 2020)
        • Case

        Choosing the Right Esports Business Model

        By: David Collis and Alexander MacKay
        Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
        Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; North and Central America; Europe; Asia
        Related
        • 05 Sep 2008
        • What Do You Think?

        Is Case Method Instruction Due for an Overhaul?

        is the encouragement of development and use of "decision briefs" at Columbia Business School by its Dean, R. Glenn Hubbard. The decision brief may consist of several articles describing a management challenge accompanied by a View Details
        Keywords: by Jim Heskett; Education
        • November 2017
        • Teaching Note

        Facebook Fake News in the Post-Truth World

        By: John R. Wells and Gabriel Ellsworth
        Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
        Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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          William A. Sahlman

          William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

          Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

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