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Show Results For
- All HBS Web
(2,111)
- People (3)
- News (341)
- Research (1,182)
- Events (18)
- Multimedia (6)
- Faculty Publications (460)
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz (DBA 1976) and Keeley Wilson... View Details
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of View Details
- 01 Feb 2000
- News
Financial Services 24/7
online trading. Crane, in fact, views advertising as a window into the future that reveals where financial services are headed. Pointing to a recent issue of Business Week, he notes that close to 75 percent of its ads are for firms with... View Details
Keywords: Susan Young
- 13 Nov 2020
- News
Faculty Focus Their Research on COVID-19 Issues
Professor of Business Administration. His interest in expanding the reach of this work drove the launch of the COVID-19 Business Impact Center, an online hub for the School’s intellectual capital related to the pandemic. Research is... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
commerce came from consumers and small businesses; nine months later, 80 percent of that business was from large to midsized companies and from the federal government. "We now have about 100 million visitors a year to our Web site and we... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 01 Jun 2013
- News
Faculty Books
Review Press) We're moving beyond the information age into the quantitative information age. To be successful these days, managers need to be better informed consumers of data, more conversant with... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com, which gives individual View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
online stock trading and online auctions are the few places in e-commerce that approximate "wow" today. Noting that 30 percent of all securities trading is done by individual investors online, Walker said... View Details
- 01 Apr 2000
- News
The World at a Click
two-year-old, name-your-price discount site gaining fame of late with humorous ads featuring pitchman William Shatner. Both companies have grown rapidly since entering the online market, and with consolidation already under way... View Details
Keywords: Margie Kelly
- 01 Dec 2014
- News
Rethinking the Fashion Beat
fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
noted, Cordero started GradSave, an online college savings registry that makes it possible for family and friends to contribute directly to a child's 529 plan or savings account. Parents can send digital reminders of the account's... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
New Venture Competition. Parents are lining up. “We sold our inventory nine months faster than we’d expected,” Saigal says. The Question: Kudos has been selling directly to consumers through its website, in keeping with other eco-friendly... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
turned it into a consumer powerhouse and created a variety of equally successful spin-offs, including InStyle and People en Español. People is now a major contributor to the company's $5.8 billion in revenues. Magazine publishing has... View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its... View Details
- 01 Jun 2016
- News
Up by the Roots
division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng market had to turn around.” + View Details
Keywords: Francis Storrs