New Product Adoption - Publications - Faculty & Research - Harvard Business School

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April 1987 (Revised January 1988)
Supplement

McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (B)

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April 1987 (Revised January 1988)
Case

McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (A)

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April 2013
Case

Sterling Household Products Company

By: William E. Fruhan and Craig Stephenson

Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details

Teaching Interest

Product Management 101 & 102

By: Julia B. Austin

Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details

November 2009
Article

Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

By: Nava Ashraf, Xavier Gine and Dean Karlan

Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops... View Details

Keywords: Export Crop; Field Experiment; Food Safety Standards; Plant-Based Agribusiness; Trade; Profit; Marketing; Standards; Failure; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Kenya; European Union

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2012
Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran

This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details

Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States

1985
Chapter

Managing the New Product Development Process: How Japanese Companies Learn and Unlearn

By: Ken-ichi Imai, Ikujiro Nonaka and Hirotaka Takeuchi

Keywords: Product Development; Organizational Change and Adaptation; Japan

1995
Dissertation

The Economics of Experimentation in the Design of New Products and Processes

By: Stefan Thomke

Keywords: Economics; Research and Development; Operations; Product Launch

2004
Article

Do Firms Change Capabilities by Hiring New People? A Study of the Adoption of Science-based Drug Discovery

By: Rebecca M. Henderson, Nicola Lacetera and Iain Cockburn

Keywords: Selection and Staffing; Change; Science; Health; Information

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01 Oct 2003
Conference Presentation

Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field

By: Alan MacCormack

Keywords: Product Development; Organizational Change and Adaptation; Problems and Challenges

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

March 2021
Article

Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies

By: Willy C. Shih

Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with... View Details

Keywords: Abstraction; Technological And Scientific Innovation; Technological Progress; Diffusion Of Innovation; Technology Adoption; Technological Innovation; Complexity; Information Technology; Strategy

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December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details

December 2009
Teaching Note

TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Teaching Note for 4065. View Details

Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding

06 Sep 2005
Research & Ideas

When Product Variety Backfires

co-written by professor Dilip Soman of the University of Toronto's Rotman School of Management, demonstrates that sometimes offering too many choices prompts the confused consumer to defer a purchase or run to the arms of a competitor with a less cluttered View Details

Keywords: by Poping Lin; Consumer Products

05 May 2000
Conference Presentation

Managing the Sources of Uncertainty: Matching Process and Context in New Product Development

By: Alan MacCormack and Roberto Verganti

Keywords: Product Development; Risk Management

Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern

Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details

Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology

2024
Article

Technological Adoption and Taxation: The Case of China's Golden Tax Reform

By: Haichao Fan, Yu Liu, Nancy Qian and Jaya Y. Wen

This paper investigates the effect of Phase 2 of the Golden Tax Project on VAT in China. The reform introduced computer-generated invoices and electronic transaction linking. Using a difference-in-differences strategy, we show that the reform increased VAT by reducing... View Details

Keywords: Taxation; Governing Rules, Regulations, and Reforms; Technological Innovation; Economic Growth; China

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

April 2018
Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes

Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details

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