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Show Results For
- All HBS Web
(7,576)
- People (19)
- News (1,628)
- Research (4,797)
- Events (52)
- Multimedia (44)
- Faculty Publications (2,745)
- October 2014
- Technical Note
Legal Hazards of Product Launches
By: Lena Goldberg and Annelena Lobb
This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details
Goldberg, Lena, and Annelena Lobb. "Legal Hazards of Product Launches." Harvard Business School Technical Note 315-028, October 2014.
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research... View Details
Keywords: by Carmen Nobel
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
- 2012
- Working Paper
Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption
By: Kristina S. McElheran
This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details
Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States
McElheran, Kristina S. "Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption." Harvard Business School Working Paper, No. 10-104, June 2010. (Revised April 2011, October 2012.)
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
simple and often logical but difficult to predict. Jake Kirsch ‘11, VP Innovation, ABinBev Covid had a massive effect on our business. Fifteen percent of our business is in bars and restaurants and they were effectively closed. Some new... View Details
- 1995
- Article
Competitiveness and the New Industrial Policy
By: Rafael Di Tella, Alberto Ades and Mark Carney
- Article
Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development
Leonard-Barton, D. A. "Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development." Strategic Management Journal 13 (Summer 1992): 111–125.
- 2004
- Article
Do Firms Change Capabilities by Hiring New People? A Study of the Adoption of Science-based Drug Discovery
By: Rebecca M. Henderson, Nicola Lacetera and Iain Cockburn
Henderson, Rebecca M., Nicola Lacetera, and Iain Cockburn. "Do Firms Change Capabilities by Hiring New People? A Study of the Adoption of Science-based Drug Discovery." Advances in Strategic Management 21 (2004).
- May 2018 (Revised February 2020)
- Case
Jason Blum's Blumhouse Productions
By: Anita Elberse
In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details
Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry
Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
- April 2013
- Case
Sterling Household Products Company
By: William E. Fruhan and Craig Stephenson
Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details
Fruhan, William E., and Craig Stephenson. "Sterling Household Products Company." Harvard Business School Brief Case 913-556, April 2013.
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
- April 1987 (Revised January 1988)
- Supplement
McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (B)
Dhebar, Anirudh S. "McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (B)." Harvard Business School Supplement 187-171, April 1987. (Revised January 1988.)
- April 1987 (Revised January 1988)
- Case
McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (A)
Dhebar, Anirudh S. "McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (A)." Harvard Business School Case 187-170, April 1987. (Revised January 1988.)
- 2020
- Working Paper
The Effects of Hierarchy on Learning and Performance in Business Experimentation
By: Sourobh Ghosh, Stefan Thomke and Hazjier Pourkhalkhali
Do senior managers help or hurt business experiments? Despite the widespread adoption of business experiments to guide strategic decision-making, we lack a scholarly understanding of what role senior managers play in firm experimentation. Using proprietary data of live... View Details
Keywords: Experimentation; Innovation; Search; New Product Development; Innovation and Invention; Organizational Design; Learning; Performance
Ghosh, Sourobh, Stefan Thomke, and Hazjier Pourkhalkhali. "The Effects of Hierarchy on Learning and Performance in Business Experimentation." Harvard Business School Working Paper, No. 20-081, February 2020.
- Teaching Interest
Product Management 101 & 102
By: Julia B. Austin
Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details
- 1985
- Chapter
Managing the New Product Development Process: How Japanese Companies Learn and Unlearn
By: Ken-ichi Imai, Ikujiro Nonaka and Hirotaka Takeuchi
Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C. Lorenz. Boston: Harvard Business School Press, 1985.
- 01 Oct 2003
- Conference Presentation
Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field
By: Alan MacCormack