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Publications

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    • Faculty Publications  (225)

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    • All HBS Web  (1,637)
      • Faculty Publications  (225)

      Network EffectsRemove Network Effects →

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      • January – February 2011
      • Article

      Are You a Good Boss-Or a Great One?

      By: Linda A. Hill and Kent Lineback
      Private moments of doubt and fear come even to managers who have spent years on the job. Any number of events can trigger them: an initiative is going poorly; you get a lukewarm performance review; your new assignment is daunting. HBS professor Linda Hill and executive... View Details
      Keywords: Leadership; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Personal Development and Career; Groups and Teams; Power and Influence; Social and Collaborative Networks
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      Hill, Linda A., and Kent Lineback. "Are You a Good Boss-Or a Great One?" Harvard Business Review 89, nos. 1-2 (January–February 2011).
      • 2011
      • Book

      Being the Boss: The 3 Imperatives for Becoming a Great Leader

      By: Linda A. Hill and Kent Lineback
      You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and... View Details
      Keywords: Management; Leadership; Management Skills; Employee Relationship Management; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
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      Hill, Linda A., and Kent Lineback. Being the Boss: The 3 Imperatives for Becoming a Great Leader. Harvard Business Review Press, 2011.
      • 2011
      • Article

      How Do Networks Matter? The Performance Effects of Interorganizational Networks

      By: Ranjay Gulati, D. Lavie and Ravi Madhavin
      A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details
      Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value
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      Gulati, Ranjay, D. Lavie, and Ravi Madhavin. "How Do Networks Matter? The Performance Effects of Interorganizational Networks." Research in Organizational Behavior 31 (2011): 207–224.
      • January – February 2011
      • Article

      How to Design a Winning Business Model

      By: Ramon Casadesus-Masanell and Joan E. Ricart
      Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
      Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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      Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
      • 2011
      • Book

      The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

      By: Fred Reichheld and Rob Markey
      Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
      *Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
      *Shares new and... View Details
      Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
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      Reichheld, Fred, and Rob Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, MA: Harvard Business Review Press, 2011.
      • January 2010 (Revised April 2011)
      • Case

      Google Inc.

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)
      • January 8, 2010
      • Other Article

      Multinational Firms, Agglomeration, and Global Networks

      By: Laura Alfaro and Maggie Chen
      Agglomeration effects are important but difficult to measure. This column uses a new database with precise geographical information to investigate the locational interdependence of multinational firms. Knowledge spillovers and capital- and labour-market externalities... View Details
      Keywords: Geographic Location; Business Subsidiaries; Industry Clusters; Multinational Firms and Management; Network Effects
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      Alfaro, Laura, and Maggie Chen. "Multinational Firms, Agglomeration, and Global Networks." Vox, CEPR Policy Portal (January 8, 2010).
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • December 2009 (Revised December 2012)
      • Case

      Sony and the JK Wedding Dance

      By: John Deighton and Leora Kornfeld
      Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
      Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
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      Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)
      • October 2009 (Revised March 2012)
      • Case

      Nettwerk: Digital Marketing in the Music Industry

      By: John A. Deighton and Leora Kornfeld
      How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
      Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
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      Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
      • August 2009
      • Supplement

      The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)

      By: Willy C. Shih
      When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details
      Keywords: Factories, Labs, and Plants; Disruption; Customer Focus and Relationships; Cost; Cost Management; Business or Company Management; Time Management; Network Effects; Production; Hardware; Manufacturing Industry; Semiconductor Industry; Taiwan
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      Shih, Willy C. "The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)." Harvard Business School Spreadsheet Supplement 610-702, August 2009.
      • July 2009 (Revised March 2010)
      • Case

      Sotheby's & Christie's Inc.

      By: Ramon Casadesus-Masanell and Catherine Jane Wise
      The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
      Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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      Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
      • 2009
      • Chapter

      Organizational Design: Balancing Search and Stability in Strategic Decision Making

      By: Jan Rivkin and Nicolaj Siggelkow
      Managers often must make decisions that depend on decisions in other parts of the organization. These interactions create a network of interdependent choices and make strategizing difficult. In this chapter, the authors explore the intersection between organizing and... View Details
      Keywords: Decision Choices and Conditions; Organizational Change and Adaptation; Organizational Design; Strategy; Balance and Stability
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      Rivkin, Jan, and Nicolaj Siggelkow. "Organizational Design: Balancing Search and Stability in Strategic Decision Making." In The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, edited by Paul R. Kleindorfer and Yoram Wind. Wharton School Publishing, 2009.
      • April 2009 (Revised November 2012)
      • Case

      Sermo, Inc.

      By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
      Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States
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      Eisenmann, Thomas R., and Lars Peter Christian Nielsen. "Sermo, Inc." Harvard Business School Case 809-142, April 2009. (Revised November 2012.)
      • 2009
      • Working Paper

      Do Friends Influence Purchases in a Social Network?

      By: Raghuram Iyengar, Sangman Han and Sunil Gupta

      Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

      Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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      Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
      • November 2008 (Revised August 2011)
      • Case

      UnME Jeans: Branding in Web 2.0

      By: Thomas J. Steenburgh and Jill Avery
      This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
      Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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      Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
      • 2008
      • Working Paper

      Platform Competition, Compatibility, and Social Efficiency

      By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda
      Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details
      Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition
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      Casadesus-Masanell, Ramon, and Francisco Ruiz-Aliseda. "Platform Competition, Compatibility, and Social Efficiency." Harvard Business School Working Paper, No. 09-058, October 2008. (Revised November 2009.)
      • 2008
      • Working Paper

      Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment

      By: Juan Alcacer and Paul Ingram
      Global economic transactions such as foreign direct investment must extend over an institutional abyss between the jurisdiction, and therefore protection, of the states involved. Intergovernmental organizations (IGOs), whose members are states, represent an important... View Details
      Keywords: International Finance; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Governance Controls; International Relations; Social Issues
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      Alcacer, Juan, and Paul Ingram. "Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment." Harvard Business School Working Paper, No. 09-045, September 2008.
      • 2008
      • Working Paper

      Using Financial Innovation to Support Savers: From Coercion to Excitement

      By: Peter Tufano
      We review a wide variety of programs that support savings by families, in particular by low- and moderate-income families. These programs range from ones that literally compel families to save, to those that make it hard not to save, make it easier to save, provide... View Details
      Keywords: Saving; Motivation and Incentives; Programs; Income; Personal Finance; Family and Family Relationships; Performance Effectiveness
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      Tufano, Peter, and Daniel Schneider. "Using Financial Innovation to Support Savers: From Coercion to Excitement." Harvard Business School Working Paper, No. 08-075, April 2008.
      • January 2009
      • Article

      Bank Debt and Corporate Governance

      By: Victoria Ivashina, Vinay Nair, Anthony Saunders, Nadia Massoud and Roger Stover
      In this paper, we investigate the disciplining role of banks and bank debt in the market for corporate control. We find that relationship bank lending intensity and bank client network have positive effects on the probability of a borrowing firm becoming a target. This... View Details
      Keywords: Corporate Governance; Borrowing and Debt; Banks and Banking; Business and Stakeholder Relations; Governance Controls; Managerial Roles
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      Ivashina, Victoria, Vinay Nair, Anthony Saunders, Nadia Massoud, and Roger Stover. "Bank Debt and Corporate Governance." Review of Financial Studies 22, no. 1 (January 2009): 41–77.
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