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- All HBS Web
(539)
- People (1)
- News (143)
- Research (245)
- Events (5)
- Multimedia (10)
- Faculty Publications (146)
Show Results For
- All HBS Web
(539)
- People (1)
- News (143)
- Research (245)
- Events (5)
- Multimedia (10)
- Faculty Publications (146)
When It's Time to Pivot, What's Your Story?
To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a... View Details
- 2022
- Working Paper
Institutional Emplacement and the Novel Resurgence of Independent Bookstores
- April–June 2014
- Article
Firmes mondialisées et imaginaire de la beauté
- December 2010
- Article
Markets, Morals, and Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
- March 2016
- Article
The Role of Investor Gut Feel in Managing Complexity and Extreme Risk
- 2023
- Article
Bridging the Gap with the ‘New’ Economic History of Africa
Fintech Borrowers: Lax-Screening or Cream-Skimming?
Financial markets have recently witnessed a disruptive force: the rise of online intermediaries and, more generally, fintech companies, i.e., firms that apply technology to improve financial activities. Fintech companies have targeted the consumer credit market,... View Details
- May 2024
- Teaching Note
AI Wars
- Article
The Scandal Effect
- September 2013
- Teaching Note
Gary Hirshberg and Stonyfield Farm
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details
- March 2012 (Revised October 2012)
- Case
Gary Hirshberg and Stonyfield Farm
Bridging the Gap with the ‘New’ Economic History of Africa
- 2013
- Book
Constructing Green: The Social Structures of Sustainability
- 2021
- Working Paper
Limits to Bank Deposit Market Power
- November 2019
- Case
The Boss Has the Wrong Idea: Confidential Role Material for Lee Clancy
- November 2019
- Case
The Boss Has the Wrong Idea: Confidential Role Material for Julia Smith
- March 2023
- Teaching Note
Sustainability Reporting at Dollar Tree, Inc.
- 21 Nov 2023
- Research & Ideas