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Show Results For
- All HBS Web
(768)
- News (83)
- Research (433)
- Events (2)
- Multimedia (3)
- Faculty Publications (365)
- June 2001
- Teaching Note
Retail Operations TN
By: Ananth Raman
Describes the teaching objectives and content of the Retail Operations Module in the Coordinating and Managing Supply Chains elective course at HBS. First describes the motivation for developing a module on retail operations in a supply chain course and then addresses... View Details
- Dec 21 2022
- Testimonial
Delivering the Best of Both Worlds
- 2010
- Working Paper
Mixed Source
By: Ramon Casadesus-Masanell and Gaston Llanes
We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
Keywords: Business Model; Duopoly and Oligopoly; Monopoly; Open Source Distribution; Quality; Competition; Information Technology Industry
Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Harvard Business School Working Paper, No. 10-022, September 2009. (Revised October 2010.)
- January 2022 (Revised March 2022)
- Module Note
Analysis of Financial and Non-Financial Information for Forecasting Performance
This note describes the main themes and cases of a teaching module on the analysis of information from, and outside of, financial statements for forecasting firms’ future financial performance. The module’s pedagogical goal is to deepen students’ understanding of the... View Details
Wang, Charles C.Y. "Analysis of Financial and Non-Financial Information for Forecasting Performance." Harvard Business School Module Note 122-071, January 2022. (Revised March 2022.)
- February 2009 (Revised April 2011)
- Course Overview Note
Growing, Financing, and Managing Family and Closely Held Firms
By: Belen Villalonga
This note provides instructors with an overview of the course, its module structure and its unifying framework. The note contains information that should only be available to instructors, and should not be distributed to students. A shorter version of the note for... View Details
Villalonga, Belen. "Growing, Financing, and Managing Family and Closely Held Firms." Harvard Business School Course Overview Note 209-006, February 2009. (Revised April 2011.)
- April 2006
- Background Note
Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets
Describes the third module of the Harvard Business School MBA second-year elective course Legal Aspects of Management. This module deals with the way in which intellectual property rights--as protected by patents, copyrights, trademarks, and trade secrets--enable firms... View Details
Bagley, Constance E. "Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets." Harvard Business School Background Note 806-137, April 2006.
- November 2004
- Tutorial
Principles of Microeconomics for Strategists
By: Felix Oberholzer-Gee, Pai-Ling Yin and Elizabeth Raabe
Reviews microeconomic principles from a business strategy perspective, using the digital music industry as context. Contains three modules: demand, supply, and equilibrium. The demand module discusses the willingness to pay, market demand, price elasticity, and... View Details
- November 2005
- Background Note
Comparing HBSMBAs with Top Hunter and Farmer Sales Reps
By: Das Narayandas and Harold Weinstein
Supports the sales module in the first-year MBA Marketing course. View Details
Keywords: Sales
- February 2024
- Module Note
Data-Driven Marketing in Retail Markets
By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
- March 2016
- Module Note
Government Policy and Distributive Justice
This note introduces the second of two main modules in the HBS elective curriculum course, The Role of Government in Market Economies (RoGME). This module is focused on policies, such as taxes, that change the distribution of economic outcomes. Like the... View Details
Weinzierl, Matthew. "Government Policy and Distributive Justice." Harvard Business School Module Note 716-072, March 2016.
- July 2011
- Article
Mixed Source
By: Ramon Casadesus-Masanell and Gaston Llanes
We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
Keywords: Competition; Open Source Distribution; Profit; Sales; Applications and Software; Service Operations; Business Model; Decision Choices and Conditions; Quality; Value Creation
Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Management Science 57, no. 7 (July 2011): 1212–1230.
Strategy Execution Series
The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module... View Details
- May 08 2023
- Testimonial
Finding Purpose Through Authentic Leadership
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details
Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)
- March 2023 (Revised November 2023)
- Module Note
The Social Purpose of the Firm
By: Debora L. Spar and Julia M. Comeau
The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details
Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands
Spar, Debora L., and Julia M. Comeau. "The Social Purpose of the Firm." Harvard Business School Module Note 323-051, March 2023. (Revised November 2023.)
- September 1999
- Background Note
Improving from Inferior Performance
Introduces a module in the advanced course Strategy and Business Performance. View Details
McGahan, Anita M. "Improving from Inferior Performance." Harvard Business School Background Note 700-057, September 1999.
- March 2006
- Module Note
Exchange Rates and Global Markets
By: Mihir A. Desai and Kathleen Luchs
Describes the first module of the International Finance course at Harvard Business School. This introductory module focuses on the concepts and skills that students need throughout a course on international finance: a familiarity with exchange rates and associated... View Details
Keywords: Asset Pricing; Currency Exchange Rate; Globalized Markets and Industries; International Finance; Teaching; Innovation and Invention; Education Industry
Desai, Mihir A., and Kathleen Luchs. "Exchange Rates and Global Markets." Harvard Business School Module Note 206-122, March 2006.
- October 2018 (Revised August 2019)
- Module Note
Supply Chain Management
By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details
Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; Asia; Europe; Japan; China
Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018. (Revised August 2019.)
- October 2004 (Revised July 2006)
- Background Note
The Professional Services Course
By: Ashish Nanda
Outlines the conceptual framework, module structure, and service flow of an MBA course on professional services. View Details
Nanda, Ashish. "The Professional Services Course." Harvard Business School Background Note 905-046, October 2004. (Revised July 2006.)