Publications

14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

States on view, where are the most flagrant polluters? Well, the United States has a lot of red dots. Toffel mentions that power plants and metal mines are the 2 industries with the greatest amount of toxic pollution, and that counties... View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

12 Nov 2013
First Look

First Look: November 12

technological shifts to closed-body designs and metal stamping technology, as well as the marketing-led idea of the annual model change. The case offers a setting to examine several frameworks: exploration versus exploitation, the... View Details

Keywords: Sean Silverthorne

September 2010 (Revised January 2012)
Case

BP's Macondo: Spill and Response

By: Julio J. Rotemberg

This case starts by reporting various factors that may have contributed to the massive Macondo oil spill, noting that BP, its partners and the government all made decisions that helped cause the accident. It then discusses the response to this spill by BP and the... View Details

Keywords: Safety; Metals and Minerals; Crisis Management; Infrastructure; Trade; Pollutants; Risk and Uncertainty; Business and Government Relations; Finance; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Technology Adoption; Energy Industry; Mining Industry; United Kingdom; United States

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

is a sophisticated piece of medical equipment that exerts a very strong magnetic field at all times, and it's important to be very careful around it," Karmarkar says. "For example, you cannot take metal into a magnet room!"... View Details

Keywords: by Carmen Nobel; Consumer Products

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

over 80 of her lipsticks to the luncheon as table gifts. Unlike most lipsticks at the time, these were housed in metal cases. Lunch guests noticed the unusual packaging and the lipstick's color and texture. As the event broke up, Fiske... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

13 Mar 2007
First Look

First Look: March 13, 2007

manufacturer of metal parts for the telecommunications industry, is being pushed by its large equipment vendor customers to establish a manufacturing operation in China. CEO Reinhold Hesse is debating several options: establishing a joint... View Details

Keywords: Martha Lagace

March 2024 (Revised April 2024)
Supplement

From "BIG" Ideas to Sustainable Impact at ICL Group (B)

By: Linda A. Hill and Lydia Begag

In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the... View Details

September 2024
Case

TechEnergy Ventures: Innovating Through Corporate Venture Capital

By: Rebecca Karp and Lena Duchene

This case examines TechEnergy Ventures, the corporate venture capital (CVC) arm of the Techint Group, and its role in scaling innovation within the energy sector. Founded in 2021, TechEnergy Ventures operates with a mandate to invest in disruptive technologies to... View Details