Publications

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

Find at Harvard

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

the past 10 years the mix of marketing skills needed by a company has radically changed, and many senior executives—specifically, those who have remained detached from the View Details

Keywords: by Sean Silverthorne

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

20 Jan 2012
Working Paper Summaries

Income Inequality and Social Preferences for Redistribution and Compensation Differentials

Keywords: by William R. Kerr

07 Oct 2008
Working Paper Summaries

Securing Online Advertising: Rustlers and Sheriffs in the New Wild West

Keywords: by Benjamin G. Edelman; Advertising

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

2004. "When it comes to services, a fundamental question is whether you are competing with a new idea or building a better mousetrap," Frei says. "Magazine Luiza is indeed a better mousetrap." The store sells a mix of... View Details

Keywords: by Julia Hanna; Retail

March 2010
Case

Target: Responding to the Recession

By: Ranjay Gulati, Rajiv Lal and Cathy Ross

Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details

Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States

12 Feb 2008
First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details

Keywords: Martha Lagace

15 Apr 2008
First Look

First Look: April 15, 2008

Working PapersOrganizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry Authors:Dennis Campbell, Srikant M. Datar, and Tatiana Sandino Abstract Many companies operate units which are dispersed across... View Details

Keywords: Martha Lagace

February 2017 (Revised June 2017)
Case

ExxonMobil: Business as Usual? (A)

By: George Serafeim, Shiva Rajgopal and David Freiberg

Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details

Keywords: Oil ＆ Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry

Article

(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior

By: Deepak Malhotra

Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to religiosity per se, but rather to the salience of religion and... View Details

Keywords: Philanthropy and Charitable Giving; Auctions; Bids and Bidding; Religion; Behavior; Societal Protocols

Find at Harvard

Read Now

Web

Faculty & Research

senior leadership team have made inroads to this end, including adjusting the company’s portfolio mix to higher-margin businesses and affirming and strengthening Greif’s strong culture. In partnership with the company’s board chair,... View Details

25 Nov 2008
First Look

First Look: November 25, 2008

http://papers.nber.org/papers/w14483 The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization Authors: Maria Guadalupe and Julie M. Wulf Abstract This paper establishes a causal effect of competition from... View Details

Keywords: Martha Lagace

26 Mar 2014
HBS Seminar

Brian Kahin, MIT

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

Read Now

October 2010 (Revised November 2010)
Background Note

Plavix: Drugs in the Age of Personalized Medicine

By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon

PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details

Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

"Big labor unions are trying to achieve at the board table what they cannot achieve at the negotiating table, under the guise of shareholder protection," said David Hirschmann, president and CEO of the U.S. Chamber of Commerce's Center for Capital View Details

Keywords: by Roger Thompson

21 Aug 2023
Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

what I can to be happy now.” Wallace was inspired to write the book—a mix of case study, research, and memoir—by witnessing the mindset shift among her millennial peers, who came of age during a recession, pandemic-related instability,... View Details

Keywords: by Kara Baskin

January 2009 (Revised July 2010)
Case

iZumi

By: Robert F. Higgins, Jacob Ian Broder-Fingert, Eliot Sherman and Sidhartha Palani

Presents the issues faced while building an innovative company in an emerging space with new intellectual property from the perspective of a venture capitalist. Beth Seidenberg, a partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB), had helped... View Details

Keywords: Entrepreneurship; Venture Capital; Globalized Markets and Industries; Innovation and Management; Intellectual Property; Rights; Genetics; Financial Services Industry; Health Industry