Market Intelligence - Publications - Faculty & Research

20 Feb 2007
First Look

First Look: February 20, 2007

business practices with political savvy and a pioneering spirit, J.R.D Tata is remembered as one of India's most important and influential business leaders. Tata is an example of a 20th century business leader who applied contextual View Details

Keywords: Martha Lagace

March 2024 (Revised June 2025)
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry

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07 Dec 2021
Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent history. The tight job market... View Details

Keywords: by Hise Gibson and Shawnette Rochelle

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

lamebrained the idea. Also, we have difficult factor markets like energy, but that simply means that there are great opportunities for people with ideas for alternative energy. Were I rewriting the article today, I might emphasize the... View Details

Keywords: by Sean Silverthorne

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a View Details

Keywords: by Kristen Senz; Retail; Service

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

things like, 'When can I find a coat that I like by simply snapping a picture of somebody wearing that coat on the subway?” A new study of a Chinese e-commerce site’s image-powered search tool offers lessons for companies trying to harness artificial View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

involving artificial intelligence (AI), data analytics, and the Internet of Things are changing the way business leaders think about strategy. Here’s what they said: 1. Talent and data are more critical than ever “Traditionally,... View Details

Keywords: by Danielle Kost

16 Jan 2013
Research & Ideas

The Messy Link Between Slave Owners and Modern Management

evolution of modern management is usually associated with good old-fashioned intelligence and ingenuity—"a glorious parade of inventions that goes from textile looms to the computer," Rosenthal says. But in reality, it's much... View Details

Keywords: by Katie Johnston

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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25 Jun 2024
Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

colleagues had the unique opportunity to study the evolution of an entirely new industry—the wireless router sector—from its inception in the late 1990s to its maturation into a $12.5 billion worldwide market by 2020. Researchers... View Details

Keywords: by Jay Fitzgerald; Technology

22 Nov 2011
First Look

First Look: November 22

environment, and resource constraints all factor into the decision-making process. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512012-PDF-ENG Orientation to Leadership Intelligence Days, 2011 Joshua D. Margolis and Anthony J.... View Details

Keywords: Sean Silverthorne

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

25 Jul 2011
Research & Ideas

How Disruptive Innovation is Remaking the University

Editor's note: It has been more than a decade since the publication of The Innovator's Dilemma, in which Clayton M. Christensen introduced the idea of disruptive technologies—those unexpected products and services that shake up the market... View Details

Keywords: by Clayton M. Christensen & Henry J. Eyring; Education

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

homed in on five key strategies that any manager, entrepreneur, or CEO can learn. Each of the lessons reads like a paradox or Zen koan that takes intelligence and practice to unpack. "Look Forward, Reason Back," for example,... View Details

Keywords: by Michael Blanding; Computer

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

intelligent choices of where they think their markets are, and how much money to spend at an early stage in order to insure that the brand is available in those markets. #4: Disclosing inventions without a... View Details

Keywords: by Staff

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design... View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

10 Apr 2012
First Look

First Look: April 10

market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details

Keywords: Carmen Nobel

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: Cecilie_Arcurs] Related Reading Use Artificial Intelligence to Set Sales Targets That Motivate Don't Turn Your View Details

Keywords: by Dina Gerdeman

19 Jan 2015
Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

point of view (NPOV). Who Is More Objective? But is objectivity better achieved by considering one viewpoint or thousands? Along with cowriter Shane Greenstein of Northwestern's Kellogg School of Management, Zhu asks that question in a new paper, Do Experts or... View Details

Keywords: by Michael Blanding; Publishing

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

a global soft drink manufacturing and distribution network; that knowledge is spread out among many people at Coca-Cola. He would need access to years of data on marketing efforts, consumption patterns, etc. He would need to walk out with... View Details

Keywords: by Kristen Senz; Technology

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