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Show Results For
- All HBS Web
(1,839)
- News (627)
- Research (1,122)
- Multimedia (13)
- Faculty Publications (341)
- 14 Mar 2018
- Research & Ideas
Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt
psychology at the University of British Columbia. She co-authored the study with colleagues Hanne K. Collins, now a research associate at Harvard Business School; Ashley V. Whillans, now an assistant professor in the Negotiations,... View Details
Keywords: by Carmen Nobel
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes,... View Details
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages... View Details
Keywords: Sean Silverthorne
- 04 Jun 2015
- News
How a Decaying Infrastructure Hurts U.S. Manufacturing
- 2021
- Book
Sales Management That Works: How to Sell in a World That Never Stops Changing
By: Frank V. Cespedes
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details
Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS professor View Details
Keywords: by Martha Lagace
- January 2006
- Tutorial
Alternative Choice Decisions Analysis
By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details
- September 2009 (Revised August 2011)
- Case
Scooter Lindley: The Formation Call
By: Lena G. Goldberg
Factors affecting decision making about appropriate types of business entities are explored in the context of advising a prospective investor with particular emphasis on why LLCs are increasingly "go-to" entities. The potential effect of choice of organization on... View Details
Keywords: Business Organization; Decision Choices and Conditions; Entrepreneurship; Investment; Lawsuits and Litigation; Delaware
Goldberg, Lena G. "Scooter Lindley: The Formation Call." Harvard Business School Case 310-036, September 2009. (Revised August 2011.)
- 26 May 2020
- News
What Quarantine Can Teach You About Spending and Happiness
- 17 Nov 2017
- News
Cashing Out For Happiness
- October 1992 (Revised September 1993)
- Case
L.L. Bean, Inc.: Item Forecasting and Inventory Management
L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details
Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States
Schleifer, Arthur, Jr. "L.L. Bean, Inc.: Item Forecasting and Inventory Management." Harvard Business School Case 893-003, October 1992. (Revised September 1993.)
- 15 Jul 2019
- News
How to Be Happy
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School; James P. Dougherty,... View Details
Keywords: by Sean Silverthorne
- 24 Oct 2017
- News
Cashing Out For Happiness
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
In 2019, a three-year-old boy walked with his mother into a Florida Best Buy store, clutching a toy dinosaur that Santa had given him for Christmas. Only, the dinosaur’s head had broken, and now tears were streaming down the boy’s face as... View Details
- December 2020
- Supplement
France Télécom (C): An Unprecedented Trial
In the C case we learn that former CEO Didier Lombard, Deputy Chief Executive Louis-Pierre Wenes, Human Resources Head Olivier Barberot and France Telecom itself were charged for institutional harassment by French authorities, a first for a CAC 40 company. In December... View Details
Keywords: Human Behavior; Human Dignity; Human Resource Practices; Corporate Change And Sustainability; Corporate Culture; Strategic Corporate Decisions; Strategic Change; Strategic Decision Making; Emotion; Management Challenges; Corporate Accountability; Organizational Culture; Human Resources; Crisis Management; Law; Courts and Trials; Labor; Labor and Management Relations; Management Practices and Processes; Employees; Well-being; Telecommunications Industry; Europe; European Union
Montgomery, Cynthia A., and Ashley V. Whillans. "France Télécom (C): An Unprecedented Trial." Harvard Business School Supplement 721-422, December 2020.
- 25 Jan 2011
- First Look
First Look: Jan. 25
number of competitors increases. Greater rivalry reduces the incentives of all competitors in a contest to exert effort and make investments. At the same time, adding competitors increases the likelihood that at least one competitor will... View Details
Keywords: Sean Silverthorne
- October 1998 (Revised May 1999)
- Case
Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables
By: Kenneth A. Froot and Ivan G. Farman
Commercial Financial Services (CFS) is a company that buys charged-off credit card receivables, securitizes them, and then attempts to collect on the receivables. The case deals with how the firm makes money and the limits of securitization as an efficient financing... View Details
Keywords: Financing; Asset-back Finance; Financial Policy; Securitization; Credit; Financial Strategy; Business Strategy; Policy; Financial Services Industry
Froot, Kenneth A., and Ivan G. Farman. "Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables." Harvard Business School Case 299-023, October 1998. (Revised May 1999.)
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
their current situation and how it might evolve,” Cespedes writes in the book’s introduction. If not, he says, they will make decisions based on bad assumptions and fall victim to those who do understand cause-and-effect links between... View Details
Keywords: by Kristen Senz