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  • All HBS Web  (4,838)
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  • April 2021
  • Teaching Note

Hot Wheels: Launching the Mixed-Play Experience

By: Elie Ofek and Andres Terech
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Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021.
  • August 2014
  • Teaching Note

Château Margaux: Launching the Third Wine

By: Elie Ofek
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Ofek, Elie. "Château Margaux: Launching the Third Wine." Harvard Business School Teaching Note 515-022, August 2014.
  • June 2013 (Revised February 2014)
  • Case

FanMode: Launching a Global Sports Venture

By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Entertainment and Recreation Industry; United Kingdom; South Africa
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Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
  • June 1995
  • Case

Orbital Sciences Corp.: Pegasus Launch Videotape

By: John A. Quelch
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Quelch, John A. "Orbital Sciences Corp.: Pegasus Launch Videotape." Harvard Business School Multimedia/Video Case 595-526, June 1995.
  • 31 Mar 2015
  • News

How to Launch Your Digital Platform

  • 05 Nov 2018
  • News

Using Experiments to Launch New Products

  • March 2020
  • Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
  • 19 Feb 2008
  • News

Harvard Business School Launches Institutional Memory Website Commemorating Centennial

  • 05 Apr 2020
  • News

Launching in a World in Limbo

photo by Getty/Bloomberg Meg Whitman (MBA 1979) and Jeffrey Katzenberg have said from the very beginning that their mobile, short-form streaming service, Quibi, would launch on April 6. Even as the world has been hobbled by a pandemic,... View Details
  • January 2007 (Revised December 2008)
  • Case

The Challenges of Launching a Start-Up in China: Dorm99.com

By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
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Kirby, William C., F. Warren McFarlan, and Tracy Manty. "The Challenges of Launching a Start-Up in China: Dorm99.com." Harvard Business School Case 307-075, January 2007. (Revised December 2008.)
  • 02 Aug 2017
  • News

HBX Launches Entrepreneurship Essentials, a New Online Certificate Program

  • June 2019 (Revised May 2022)
  • Case

Roger Federer's TEAM8: Launching the Laver Cup

By: Anita Elberse
Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest... View Details
Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry
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Elberse, Anita. "Roger Federer's TEAM8: Launching the Laver Cup." Harvard Business School Case 519-093, June 2019. (Revised May 2022.)
  • 05 Jan 2022
  • News

Harvard Business School Professor on Sperax USDs Stablecoin Launch

  • August 19, 2017
  • Other Article

Continue the Revolt that CEOs Launched

By: Ethan Rouen
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Rouen, Ethan. "Continue the Revolt that CEOs Launched." Boston Globe (August 19, 2017).
  • August 2012
  • Teaching Plan

Reversing the AMD Fusion Launch (TP)

By: Elie Ofek and Ryan Johnson
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Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch (TP)." Harvard Business School Teaching Plan 513-047, August 2012.
  • 19 Aug 2017
  • News

Continue the revolt that CEOs launched

  • 18 May 2015
  • News

Harvard Business School Launches Gender Initiative

  • October 2024
  • Teaching Note

El Salvador: Launching Bitcoin as Legal Tender

By: Laura Alfaro
Teaching Note for HBS Case No. 322-055. In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had... View Details
Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Government Administration; Latin America; El Salvador
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Alfaro, Laura. "El Salvador: Launching Bitcoin as Legal Tender." Harvard Business School Teaching Note 325-005, October 2024.
  • June 2001 (Revised July 2001)
  • Case

SKOLAR: Launching a University Technology Spinoff Company

SKOLAR is the first company formally spun out of Stanford University. The company is searching for the right business model to commercialize its Internet-based medical information offering. View Details
Keywords: Business Model; Commercialization; Higher Education; Information Technology; Business Startups; Information Technology Industry; Education Industry; California
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Chesbrough, Henry W., Charles A. Holloway, and Nicole Tempest. "SKOLAR: Launching a University Technology Spinoff Company." Harvard Business School Case 601-162, June 2001. (Revised July 2001.)
  • February 2001 (Revised July 2001)
  • Case

Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn

Outlines the events leading up to the Sega's launch of its 32-bit console named Saturn. View Details
Keywords: Competitive Strategy; Product Launch; Video Game Industry
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Coughlan, Peter J., and Deborah Freier. "Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn." Harvard Business School Case 701-097, February 2001. (Revised July 2001.)
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