Publications

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04 Jun 2013
First Look

First Look: June 4

adopting expansive body postures increases psychological power, we hypothesized that working on larger devices, which forces people to physically expand, causes users to behave more assertively. Participants were randomly assigned to... View Details

Keywords: Sean Silverthorne

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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February 2024
Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller

In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details

Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

May 2013 (Revised March 2014)
Case

Gap, Inc., 2000

By: John R. Wells and Galen Danskin

From humble beginnings as a Levi jeans store, by 2000 Gap, Inc. had grown to become the world's leading specialist clothing retailer. Its CEO, Millard S. Drexler, the "merchant prince," was credited with transforming Gap into a global empire, leading the company... View Details

Keywords: Strategic Change; Fashion; Risk and Uncertainty; Competition; Performance Consistency; Problems and Challenges; Globalized Firms and Management; Competitive Strategy; Business Growth and Maturation; Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States

04 Feb 2020
Video

Rahmi M. Koç

Rahmi Koç, former Chair of Koç Holding, a large diversified business group in Turkey, describes his cautious approach to international expansion, using the U.S. appliance market as his example.

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Video

Jorge Cárdenas Gutiérrez

Jorge Cárdenas Gutiérrez, former General Manager of the FNC, outlines the factors which led to the end of the International Coffee Agreement in 1989. View Details

February 1994 (Revised April 1995)
Case

Asahi Glass Co.: Diversification Strategy

By: David J. Collis

Describes the history and diversification strategy of the Japanese manufacturer Asahi Glass Co. The company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to a broad glass-materials, chemical, and electronics... View Details

Keywords: Acquisition; Joint Ventures; Diversification; Expansion; Vertical Integration; Manufacturing Industry; Japan

June 2012 (Revised March 2014)
Case

Best Buy in Crisis

By: John R. Wells and Galen Danskin

In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details

Keywords: Change Management; Decision Choices and Conditions; Forecasting and Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Electronics Industry; Retail Industry

February 2003 (Revised May 2008)
Case

AFP Provida

By: Michael E. Porter, Arturo L. Condo and Andrea Prado

Describes the evolution of AFP Provida, one of the early entrants into the Chilean pension fund system established in 1981. By 1999, AFP Provida was not only the largest pension fund administrator in Chile, but also the largest in Latin America in terms of number of... View Details

Keywords: Developing Countries and Economies; Globalized Firms and Management; Industry Clusters; Competitive Advantage; Expansion; Financial Services Industry; Chile

August 2009
Case

Nomura's Global Growth: Picking Up Pieces of Lehman

By: C. Fritz Foley and Linnea Meyer

What issues commonly arise in international financial management? Kenichi Watanabe and Takumi Shibata, CEO and COO of Nomura Holdings Inc., one of the leading investment banks in Asia, have the opportunity to expand their firm internationally through the acquisition of... View Details

Keywords: Mergers and Acquisitions; Insolvency and Bankruptcy; Investment Banking; International Finance; Cross-Cultural and Cross-Border Issues; Expansion; Financial Services Industry; Japan

24 Oct 2005
Research & Ideas

IPR: Protecting Your Technology Transfers

infringers? In a recent paper, researchers looked at the issue of IPR from a wider perspective: Does the presence of stronger intellectual property rights increase international technology transfer in general? It's an important question... View Details

Keywords: by Cynthia Churchwell

2023
Case

Christiana Figueres and the Collaborative Approach to Negotiating Climate Action

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This case study centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) to build momentum for, and ultimately pass, the 2015... View Details

Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership

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September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

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January 2011 (Revised February 2011)
Case

GLOBIS

By: Mukti Khaire, Akiko Kanno and Nobuo Sato

Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English... View Details

Keywords: Business Model; Business Education; Entrepreneurship; Leadership; Adaptation; Expansion; Education Industry; Japan

January 2005 (Revised April 2005)
Case

Wal-Mart, 2005

By: David B. Yoffie and Barbara Mack

Wal-Mart has been expanding, both domestically and internationally. Covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. View Details

Keywords: Globalized Firms and Management; Competition; Expansion; Innovation and Invention; Retail Industry; United States

June 1985
Case

Henkel Group: Umbrella Branding and Globalization Decisions

By: Robert J. Dolan

Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details

Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry