Publications

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

2011
Other Unpublished Work

Height Taken but Worth Unknown: Valuation as an Institutional Process

By: R. Daniel Wadhwani and Mukti Khaire

Drawing on research from organizational studies, sociology, history, and anthropology, we develop a framework for understanding valuation as an institutional process in markets. We posit that three institutional elements—categories, criteria, and standards—are integral... View Details

Keywords: Interactive Communication; Markets; Standards; Situation or Environment; Perception; Valuation

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

strong investor relations (IR) departments, according to HBS professor Gregory S. Miller. Two cases he recently coauthored describe how these different firms in the oil and gas industry—controversial of late for its mile-high profits—have carved a path as models in... View Details

Keywords: by Martha Lagace; Energy; Utilities

2021
Working Paper

The Changing Role of Business in Society

By: Michael E. Porter

Business interaction with the U.S. government, historically based on securing industry or company special interests at the expense of the public good, has enabled and furthered government dysfunction. Gridlock within the American political system has precluded the... View Details

February 2024
Article

Conveying and Detecting Listening in Live Conversation

By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks

Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details

Keywords: Interpersonal Communication; Behavior; Perception

May 2011
Article

The Wise Leader

By: Ikujiro Nonaka and Hirotaka Takeuchi

In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their corporations rapidly enough to cope with new technologies, demographic shifts, and consumption trends. They can't develop truly global... View Details

Keywords: Communication Intention and Meaning; Interpersonal Communication; Experience and Expertise; Values and Beliefs; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Leadership Development; Corporate Social Responsibility and Impact; Personal Characteristics; Power and Influence

June 2022 (Revised August 2022)
Case

Sustainability Reporting at Dollar Tree, Inc.

By: Suraj Srinivasan and Li-Kuan Ni

The cases discusses the ESG strategy of Dollar Tree Inc., a U.S. Fortune 500 company in the deep discount retail industry and the and shareholder pressure faced by the company. In 2022, the company faced a shareholder resolution from a renowned shareholder advocacy... View Details

Keywords: ESG; Sustainability; Shareholder Activism; Dollar Tree; Sustainability Reporting; ESG Reporting; Board Of Directors; Shareholder Engagement; GHG; Environmental Accounting; Integrated Corporate Reporting; Trends; Communication; Announcements; Voting; Environmental Management; Climate Change; Environmental Sustainability; Values and Beliefs; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Reports; Business or Company Management; Risk Management; Corporate Social Responsibility and Impact; Outcome or Result; Strategic Planning; Business and Stakeholder Relations; Situation or Environment; Opportunities; Civil Society or Community; Social Issues; Public Opinion; Strategy; Adaptation; Alignment; Business Strategy; Corporate Strategy; Value Creation; Retail Industry; United States; Virginia

Educators

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 12: Aligning Performance Goals and Incentives

By: Robert Simons

This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy

08 Jul 2008
First Look

First Look: July 8, 2008

the quality of research. Does Familiarity Breed Trust? Revisiting the Antecedents of Trust Authors:Ranjay Gulati and Maxim Sytch Periodical:Managerial and Decision Economics 29 (March - April 2008): 165-190 Abstract This paper investigates how the history of View Details

Keywords: Martha Lagace

16 Jun 2009
First Look

First Look: June 16

maximizing, yet asymmetric payoffs. Studies 1 and 2 showed that people prefer to maximize profits when interacting within their social category, but chose suboptimal individual and joint profits when View Details

Keywords: Martha Lagace

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details

Keywords: by Julia Hanna; Publishing; Advertising

Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

virtual work within academia is “the homogenization of the intellectual perspectives I interact with,” he says. “At its worst, it would be a kind of stagnation, where we fail to influence one another.” The pattern could give rise to... View Details

Keywords: by Ben Rand

September 2007
Journal Article

Refugee Camp Economies

By: Eric D. Werker

This paper describes the economy of a refugee camp. Key distortions to the economy of Kyangwali Refugee Settlement in Uganda are noted and the findings are used to construct a generic model of a refugee camp economy. Camp economies are influenced by host country... View Details

Keywords: Refugees; Economy; Policy; Civil Society or Community; Human Needs; Societal Protocols; Uganda

Article

State Activism and the Hidden Incentives Behind Bank Acquisitions

By: Christopher Marquis, Doug Guthrie and Juan Almandoz

A number of studies have shown that, as a result of the ambiguity of U.S. legal mandates, organizations have considerable latitude in how they comply with regulations. In this paper, we address how the different agendas of the federal and state governments increase... View Details

Keywords: Organizations; Opportunities; Government Legislation; Acquisition; Forecasting and Prediction; Banks and Banking; Motivation and Incentives; Governing Rules, Regulations, and Reforms; Management Practices and Processes; Research; United States

March–April 2020
Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley

Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details

Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media

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January 29, 2018
Article

How to Build Trust with Colleagues You Rarely See

By: Tsedal Neeley

Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details

Keywords: Interpersonal Communication; Trust; Organizational Culture; Familiarity; Employees

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