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- Faculty Publications (306)
Show Results For
- All HBS Web
(1,044)
- People (4)
- News (111)
- Research (743)
- Events (9)
- Multimedia (2)
- Faculty Publications (306)
- September 1992 (Revised August 2004)
- Case
Martin Marietta: Managing Corporate Ethics (A)
By: Lynn S. Paine
Senior managers at Martin Marietta are considering two questions: how to assess the company's seven-year-old ethics program; and how to deal with employees' fear of retribution--real or imagined--for alerting the corporate ethics office to potential problems. The case... View Details
Keywords: Ethics; Resignation and Termination; Employees; Law; Business or Company Management; Programs
Paine, Lynn S. "Martin Marietta: Managing Corporate Ethics (A)." Harvard Business School Case 393-016, September 1992. (Revised August 2004.)
- 2024
- Working Paper
The Crowdless Future? Generative AI and Creative Problem Solving
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
- November 2023 (Revised June 2025)
- Case
Aviva plc: Examining Net Zero
By: Peter Tufano, Brian Trelstad and Matteo Gasparini
The board of Aviva Plc, one of the world’s largest insurers, must review its climate risk exposures and evaluate next steps. Risk experts at the firm have conducted a robust set of analyses prepared for its regulator, the Bank of England, simulating how various climate... View Details
Keywords: Analysis; Climate Change; Insurance; Governing and Advisory Boards; Risk Management; Adaptation; Financial Services Industry; Insurance Industry; Europe; United Kingdom
Tufano, Peter, Brian Trelstad, and Matteo Gasparini. "Aviva plc: Examining Net Zero." Harvard Business School Case 324-008, November 2023. (Revised June 2025.)
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- February 2014
- Article
Gender Differences in Willingness to Guess
We present the results of an experiment that explores whether women are less willing than men to guess on multiple-choice tests. Our test consists of practice questions from SAT II subject tests; we vary whether a penalty is imposed for a wrong answer and the salience... View Details
Keywords: Behavioral Decision Making; Microeconomic Behavior; Education Systems; Behavior; Decision Choices and Conditions; Gender; Economics
Coffman, Katherine Baldiga. "Gender Differences in Willingness to Guess." Management Science 60, no. 2 (February 2014): 434–448.
- October 1991 (Revised April 1992)
- Case
Honda Today
By: Marco Iansiti
Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details
Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry
Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.)
- Research Summary
Quality in Service Operations
Rogelio Oliva is interested in understanding how the operational characteristics of service delivery processes interact with human resource and marketing policies to determine the long term productivity, quality, and profitability of a service operation. Specifically,... View Details
- March 1988
- Case
Goodyear Restructuring
Features a firm with a strong, successful, clearly-defined product market strategy. In 1982, this strategy was augmented by new management to include other, conflicting goals. This has an immediate negative impact on the stock market's evaluation of Goodyear's stock... View Details
Keywords: Restructuring; Corporate Strategy; Mergers and Acquisitions; Corporate Finance; Rubber Industry
Asquith, K. Paul. "Goodyear Restructuring." Harvard Business School Case 288-046, March 1988.
- January 2019
- Article
Making Moves Matter: Experimental Evidence on Incentivizing Bureaucrats Through Performance-Based Postings
By: Adnan Q. Khan, Asim Ijaz Khwaja and Benjamin A. Olken
Bureaucracies often post staff to better or worse locations, ostensibly to provide incentives. Yet we know little about whether this works, with heterogeneity in preferences over postings impacting effectiveness. We propose a performance-ranked serial dictatorship... View Details
Keywords: Serial Dictatorship Mechanism; Employment; Geographic Location; Motivation and Incentives; Performance
Khan, Adnan Q., Asim Ijaz Khwaja, and Benjamin A. Olken. "Making Moves Matter: Experimental Evidence on Incentivizing Bureaucrats Through Performance-Based Postings." American Economic Review 109, no. 1 (January 2019): 237–270.
- September 2008 (Revised June 2010)
- Case
Hearts On Fire - Brand Development Manager
By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- Spring 2014
- Article
What Impact? A Framework for Measuring the Scale & Scope of Social Performance
By: Alnoor Ebrahim and V. Kasturi Rangan
Organizations with social missions, such as nonprofits and social enterprises, are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. This article draws on several cases to build a performance assessment framework... View Details
Ebrahim, Alnoor, and V. Kasturi Rangan. "What Impact? A Framework for Measuring the Scale & Scope of Social Performance." California Management Review 56, no. 3 (Spring 2014): 118–141.
- October 2018 (Revised May 2019)
- Case
Khan Academy 2018
By: William Sahlman and Nicole Tempest Keller
Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details
Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California
Sahlman, William, and Nicole Tempest Keller. "Khan Academy 2018." Harvard Business School Case 819-064, October 2018. (Revised May 2019.)
- 21 May 2021
- Blog Post
Alumni Spotlight: Cissy Chen (MBA 2019)
values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve applied ESG frameworks to View Details
- March 2017
- Teaching Note
Showpad
By: Frank Cespedes
Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details
- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance... View Details
Keywords: Positioning; Resources; Brand Equity; Competitive Dynamics; Non-market Strategy; Regulation; Repositioning; Product Positioning; Performance Evaluation; Brands and Branding; Competitive Strategy; Consumer Products Industry
Hou, Young, and Dennis Yao. "Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry." Strategic Management Journal 43, no. 1 (January 2022): 3–29.
- May 2016 (Revised August 2022)
- Case
RegionFly: Cutting Costs in the Airline Industry
By: Susanna Gallani and Eva Labro
RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details
Keywords: Recession; Downsizing; Profitability; Cost Management; Profit; Luxury; Competitive Strategy; Mergers and Acquisitions; Business Divisions; Logistics; Decision Making; Strategic Planning; Air Transportation Industry
Gallani, Susanna, and Eva Labro. "RegionFly: Cutting Costs in the Airline Industry." Harvard Business School Case 116-047, May 2016. (Revised August 2022.)
- July 2010
- Article
The Supply Side of Innovation: H-1B Visa Reforms and U.S. Ethnic Invention
By: William R. Kerr and William F. Lincoln
This study evaluates the impact of high-skilled immigrants on U.S. technology formation. We use reduced-form specifications that exploit large changes in the H-1B visa program. Higher H-1B admissions increase immigrant science and engineering (SE) employment and... View Details
Keywords: Engineering; Governing Rules, Regulations, and Reforms; Policy; Immigration; Innovation and Invention; Patents; Business and Government Relations; Science; United States
Kerr, William R., and William F. Lincoln. "The Supply Side of Innovation: H-1B Visa Reforms and U.S. Ethnic Invention." Journal of Labor Economics 28, no. 3 (July 2010): 473–508. (Winner of H. Gregg Lewis Prize for Best Paper in Journal of Labor Economics 2010-2011.)
- August 2007 (Revised June 2010)
- Case
JetBlue Airways: Valentine's Day 2007 (A)
By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)
- August 2012 (Revised September 2013)
- Case
EnerNOC: DemandSMART
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess... View Details
Keywords: Production Planning; Productivity; Environmental Protection; Energy; Environment; Business Government Relations; Laws And Regulation; Business Model; Environmental Sustainability; Innovation and Invention; Opportunities; Risk and Uncertainty; Governing Rules, Regulations, and Reforms; Supply Chain Management; Production; Energy Conservation; Energy Industry
Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)