Google - Publications - Faculty & Research

05 Nov 2010
News

Why big tech companies like Google can still innovate

June 2016 (Revised December 2017)
Case

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and... View Details

Keywords: Technology; Strategy; Organizational Design; Technology Industry

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April 2009
Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Supplements the (A) case. View Details

Keywords: Network Effects; Networks; Strategy; Telecommunications Industry

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11 Aug 2015
News

The Top Questions Facing Alphabet, the New Google Conglomerate

18 Oct 2013
News

Google Climbs to Record High as Mobile Ads Dominate

10 Jul 2017
News

Capitalism the Apple Way vs. Capitalism the Google Way

16 Apr 2012
News

Stock Split for Google That Cements Control at the Top

05 Jan 2010
News

Google Moves to Keep Its Lead as Web Goes Mobile

16 Sep 2017
News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

27 Apr 2018
HBS Seminar

Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

2017
Working Paper

Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan

Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details

Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics

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January 2017
Teaching Note

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

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July 2016 (Revised March 2024)
Case

Alphabet Eyes New Frontiers (A)

By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details