Google - Publications - Faculty & Research

16 Sep 2017
News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

27 Apr 2018
HBS Seminar

Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

June 2016 (Revised December 2017)
Case

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and... View Details

Keywords: Technology; Strategy; Organizational Design; Technology Industry

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April 2009
Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Supplements the (A) case. View Details

Keywords: Network Effects; Networks; Strategy; Telecommunications Industry

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11 Aug 2015
News

The Top Questions Facing Alphabet, the New Google Conglomerate

18 Oct 2013
News

Google Climbs to Record High as Mobile Ads Dominate

10 Jul 2017
News

Capitalism the Apple Way vs. Capitalism the Google Way

15 Dec 2015
News

Consider This: Without Immigrants, There Would Be No Google

28 Apr 2014
News

Apple-Samsung $2 Billion Patent Case Over Google Near End

05 Nov 2010
News

Why big tech companies like Google can still innovate

2017
Working Paper

Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan

Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details

Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics

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18 Feb 2020
News

A Harvard Business School Professor on How Companies like Google and Amazon Use Experimentation to Innovate, Grow, and Improve

January 2017
Teaching Note

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

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31 Aug 2017
News

Google And Microsoft Can Use Ai To Extract Many More Ad Dollars From Our Clicks

28 Jan 2015
News

Newsfeeds, Beacons, and Google for Your Eyes: The Future of Shazam

Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit

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July 2016 (Revised March 2024)
Case

Alphabet Eyes New Frontiers (A)

By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details