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There is a growing belief that scalable and low-cost AI assistance can improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it hard to generalize from recent studies showing that generative... View Details

May 2021
Case

Inclusive Innovation at Mass General Brigham

By: Katherine Baldiga Coffman and Olivia Hull

Massachusetts General Brigham (MGB) Chief Innovation Officer Christopher Coburn had overseen a period of exciting transformation and growth in healthcare innovation at MGB. In November 2019, the health system was the largest recipient of National Institutes of Health... View Details

February 2022
Case

NFX Capital and Moov Technologies

By: Scott Duke Kominers and Nicole Tempest Keller

In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details

Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco

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General Management Curriculum - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Leadership and Corporate Accountability In this course, students learn about the complex responsibilities facing... View Details

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Information Technology Industry

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Generative AI Newsletter | Baker Library

Generative AI Newsletter Generative AI is a biweekly newsletter published by Baker Library. Librarians at Baker sift through the vast amount of content being published on AI to find the most interesting and... View Details

20 Jul 2017
News

Pushing the Next Generation Forward

stories of the families we work with are not unlike my story,” says Owusu-Kesse. The son of Ghanaian immigrants, he was raised by his mother in a distressed Worcester, Massachusetts, neighborhood. “I experienced firsthand the sacrifices parents make to move the next... View Details

Keywords: Deborah Blagg

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new information View Details

Keywords: by James Heskett; Technology; Technology; Technology

31 Jan 2023
Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

drumming up hundreds of dollars households may not be able to afford. How technology can help Innovations in insurance technology can address the problems of high fees by... View Details

Keywords: by Ray Kluender; Insurance

December 1996 (Revised November 2006)
Background Note

General Mills, Inc.: Appendix of Comparable Company Data

By: William J. Bruns Jr.

Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details

Keywords: Business Conglomerates; Analytics and Data Science; Food and Beverage Industry

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Faculty | Information Technology

Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS My Requests Information Security Marketing & Communications Templates O365 SharePoint OneDrive O365 Teams Personal Devices Printing Travel Information... View Details

January 2018 (Revised March 2019)
Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Technology Industry; Technology Industry

2024
Working Paper

The Wade Test: Generative AI and CEO Communication

By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand

Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field... View Details

Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication

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01 Apr 1996
News

Technology for Learning's Sake

School's education and research mission. "Today's general manager is operating in an information-inundated world," Clark elaborated recently. "We need to prepare our students to meet that challenge. We also need to take full advantage of... View Details

Keywords: by Deborah Blagg; photo by David Zadig

March 2001
Case

FIRST: For Inspiration and Recognition of Science and Technology

By: William A. Sahlman

Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details

Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology

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06 Aug 2007
Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

studies is a general phenomenon; in this sense, this approach is complementary to detailed sociological or anthropological case studies." "If people want to do something about poverty there—and it's a very poor country,"... View Details

Keywords: by Martha Lagace

December 2018
Article

Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress

By: Allison L. Williams, Acacia C. Parks, Grace Cormier, Julia Stafford and A.V. Whillans

Depression and anxiety are costly for both employees and employers, in terms of direct medical costs as well as costs stemming from lost productive time and missed days at work. Resilience training has been shown to improve workplace functioning for employees, which... View Details

Keywords: Depression; Anxiety; Engagement; Resilience; Presenteeism; Employee Engagement; Mental Health; Employees; Emotions; Health; Internet and the Web; Performance Productivity

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Technology & Operations Management - Doctoral

Operations Management Kala Viswanathan Technology & Operations Management Michelle Shell Technology & Operations Management “ My professors are incredibly generous with their... View Details

July 2023
Supplement

Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States