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  • January–February 2023
  • Article

Data-Driven COVID-19 Vaccine Development for Janssen

By: Dimitris Bertsimas, Michael Lingzhi Li, Xinggang Liu, Jennings Xu and Najat Khan
The COVID-19 pandemic has spurred extensive vaccine research worldwide. One crucial part of vaccine development is the phase III clinical trial that assesses the vaccine for safety and efficacy in the prevention of COVID-19. In this work, we enumerate the first... View Details
Keywords: COVID-19; Health Testing and Trials; Forecasting and Prediction; AI and Machine Learning; Research; Pharmaceutical Industry
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  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

they can take strategic advantage of those opportunities. What can AI help with? Everything from reading X-rays and setting prices to forecasting demand and maintaining jet engines. Almost every traditional... View Details
Keywords: by Dina Gerdeman
  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
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  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

end of the yield curve. Using data from 26 countries, the yield spread between 30-year and 10-year government bond yields is negatively related to the ratio of pension assets (in funded and private pension and life insurance arrangements) to GDP, suggesting that... View Details
Keywords: Dina Gerdeman
  • 14 Oct 2021
  • In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

widespread and the timing and nature of the end of the virus as we know it so uncertain that it is impossible to know what the parameters of such an end state. Business leaders should, instead, think in terms of a “next normal.” Their back-to-work policies should... View Details
Keywords: by Kristen Senz
  • Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
  • February 2006 (Revised September 2007)
  • Background Note

Winner-Take-All in Networked Markets

By: Thomas R. Eisenmann
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
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  • 01 Dec 2019
  • News

Bridging the Gap

of economic development that lifts all boats isn’t quite happening—yet. The next wave of change that needs to take place in Chattanooga isn’t as straightforward as cleaning up the city’s air or developing its waterfront, impressive and successful as those efforts... View Details
Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Manufacturing & Service Operations Management (M&SOM) Best Paper Award with Bin Hong Alex Lee and David Simchi-Levi for "Analytics for an Online Retailer: Demand Forecasting and Price Optimization."... View Details
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at... View Details
Keywords: by Michael C. Jensen
  • Web

Case Studies - Social Impact Collaboratory

its new President Laurie Patton faced the challenge of students calling for divestment from fossil fuels, trustees opposed to it, and a series of day to day administrative challenges that demanded her immediate attention. How does change... View Details
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

perspective, using basic economic principles—assuming customers prefer lower-priced products, for example—to build models that can begin to explain how consumers approach online search. (See Large-Scale Demand Estimation with Search... View Details
Keywords: by Kristen Senz
  • 11 Apr 2024
  • News

Mission Control

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. By the time Peter Platzer (MBA 2002) was a teenager, he knew he wanted to be a physicist—and he was fascinated by space, eagerly engrossed in space-time diagrams... View Details
  • April 12, 2023
  • Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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  • 19 Apr 2024
  • News

Alumni Host Energy CEO Summit in Houston; Austin Club Co-Hosts SXSW Reception

kicked off with a presentation on “The Energy Transition Outlook through 2050,” given by Sanjay Kalavar (MBA 2004), a senior partner at McKinsey Company. Horn summarized the McKinsey presentation by saying that “oil and gas are going to be around longer than people... View Details
Keywords: Margie Kelley
  • 28 May 2020
  • Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

couple of years could top what we saw during the 2008-2009 Global Financial Crisis, when there were more than 100,000 business bankruptcies. Some analysts are forecasting that by the end of 2021 up to 20 percent of high-yield corporate... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

forecasting; supply chain speed; inventory planning; and gathering accurate, available data. The following excerpt from their report in the Harvard Business Review shows how some of these companies are making the most of the data available to them to improve product... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9,... View Details
Keywords: Martha Lagace
  • 02 Jun 2010
  • First Look

First Look: June 2

  PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new models of primary care will demand a level of managerial... View Details
Keywords: Martha Lagace