Publications

Find at Harvard

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

With limited regulatory enforcement and few gatekeepers, crypto influencers with large social-media audiences can move global markets with a single tweet. The most prominent, including celebrities like Kim Kardashian and Lindsay Lohan, can reportedly pull in large sums... View Details

Keywords: by Kristen Senz

October 2017
Case

LeBron James: Building a Hollywood Empire

By: Anita Elberse

It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details

February 2025
Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta

Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details

Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies

30 Oct 2013
News

Make Big Bets: How Blockbuster Strategies Work

Awards

Amazon Best Books of the Year: Business & Investing

By: Anita Elberse

Awarded Amazon’s "Best Books of 2013," Business and Investing category, for Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment (Henry Holt and Company). View Details

04 Feb 2014
News

Reece Shearsmith; David Hockney prints; Blockbusters

Career Coach

Amber Wade

Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and most recently media and entertainment (creative agency). She’s ready to help anyone looking... View Details

Career Coach

Rachel Oh

Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and entertainment spaces, making... View Details

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

Profile

Tricia Lee

Why was earning your MBA at HBS important to you? I've always dreamt of not only working in the entertainment industry, but changing the way people experience it through technology and new formats. After graduating from Stanford, I ended... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

Mar 04 2016
Testimonial

Finding a New Approach to Success

Career Coach

Michelle Luo

Michelle wants to help students explore opportunities available in Tech and Entertainment & Media. She worked as a Product Manager at Google prior to HBS and then transitioned to Entertaiment & Media and can help to navigate how... View Details

13 Oct 2013
News

The Big Business of Big Hits: How Blockbusters Conquered Movies, TV, and Music

05 Feb 2013
News

Pistachios beat Blackberry in Super Bowl's advertising match

Henry W. McGee

Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

Keywords: entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment

May 2019 (Revised January 2020)
Case

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

By: Anita Elberse and Monica Cody

Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a... View Details

Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Information Technology; Competition; Entertainment and Recreation Industry; Entertainment and Recreation Industry