Publications

The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details

2002
Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise

Keywords: Marketing Communications; Digital Marketing; Internet and the Web

The Tech for All Lab at the D^3 Institute aims to promote accessibility. It will broaden the benefits of digital innovation to reach more emerging economies. By providing knowledge and tools across the stack, it will serve as a launchpad for start-ups and... View Details

17 Apr 2016
News

Driving Digital Expansion

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details

October 2016
Case

Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery

By: Robert S. Huckman and Sarah Mehta

In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the... View Details

Keywords: Digital Health Interventions; Substance Use Disorder; Addiction Treatment; Addiction Recovery; Scale; Innovation; Health; Health Disorders; Health Industry; New York (city, NY)

Program

Leading in the Digital Era

Summary New digital technologies, data analytics, and new applications of artificial intelligence (AI) are rapidly changing the expectations of customers, employees, and other stakeholders. Though many of today's executives are neither technology experts nor digital... View Details

22 Aug 2018
News

Developing a Strategy for the Digital World

November 2022
Case

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal

In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

four museums, including the acclaimed Tate Modern—has pushed the boundaries of what an art museum can be. Its journey may be both a road map and a caution for many institutions—cultural and business—as they begin to explore the promise of View Details

Keywords: by Michael Blanding; Education

February 21, 2024
Article

The NFT Staircase: How Digital Ownership Benefits Brands and Consumers

By: Scott Duke Kominers and Steve Kaczynski

One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details

Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation

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June 1985 (Revised June 1986)
Case

Digital Equipment Corp.--1981

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February 1986 (Revised November 1987)
Case

New England Digital

By: William A. Sahlman

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April 1982
Case

Digital Switch Corp.

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January 2020 (Revised June 2020)
Case

Handelsbanken: Going Digital

By: Dennis W. Campbell and Kerry Herman