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  • All HBS Web  (2,830)
    • People  (2)
    • News  (454)
    • Research  (1,935)
    • Events  (4)
    • Multimedia  (8)
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  • January–February 2019
  • Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
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Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
  • 21 Mar 2014
  • Working Paper Summaries

Speaking of Corporate Social Responsibility

Keywords: by Hao Liang, Christopher Marquis, Luc Renneboog & Sunny Li Sun
  • Program

Value Creation Through Effective Boards

greater insight into corporate governance oversight and best practices, you will emerge a stronger leader and decision-maker, ready to create more value for your company. This program is developed and taught... View Details
  • 19 Jan 2011
  • Research & Ideas

Activist Board Members Increase Firm’s Market Value

Public company shareholders have long complained that corporate boards don't always act in the best interest of their investors. But does the addition of a shareholder-sponsored board member increase the market View Details
Keywords: by Carmen Nobel
  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

organizations wanting to create social value. The researchers stressed the importance of synergies between Economic Value (EV) and Social Value (SV), calling them "two sides of the same coin." By... View Details
Keywords: by Manda Salls
  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn't important—most CEOs will tell you that their ability to inculcate values... View Details
Keywords: by Sean Silverthorne
  • March 1999 (Revised April 1999)
  • Case

Environmental Risk Management at Chevron Corporation

By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

retained and grown." At HBS, Rangan serves as cochair of the Social Enterprise Initiative (with Herman B. "Dutch" Leonard) and as faculty chair of the Executive Education program Corporate Social Responsibility: Strategies... View Details
Keywords: by Martha Lagace
  • 05 Jul 2010
  • News

The added value of a group

  • 25 Sep 2011
  • News

An academic who shares his values

  • 2018
  • Working Paper

Do You Value My Values? The Benefits of Integrating Corporate Social Responsibility into the Performance Appraisal Process

By: Lakshmi Ramarajan, Daniel A. Brown and Julie Battilana
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Ramarajan, Lakshmi, Daniel A. Brown, and Julie Battilana. "Do You Value My Values? The Benefits of Integrating Corporate Social Responsibility into the Performance Appraisal Process." Working Paper, June 2018.
  • June 2018 (Revised April 2021)
  • Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; "DCF Valuation,"; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (A)." Harvard Business School Case 218-095, June 2018. (Revised April 2021.)
  • September 2009 (Revised June 2011)
  • Case

Mercury Athletic: Valuing the Opportunity

By: Timothy A. Luehrman and Joel L. Heilprin
In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details
Keywords: Mergers & Acquisitions; Sensitivity Analysis; Cost of Capital; Restructuring; Valuation; Cash Flow; Mergers and Acquisitions; Corporate Finance; Apparel and Accessories Industry
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Luehrman, Timothy A., and Joel L. Heilprin. "Mercury Athletic: Valuing the Opportunity." Harvard Business School Brief Case 094-050, September 2009. (Revised June 2011.)
  • February 2005 (Revised January 2012)
  • Case

Liston Mechanics Corporation

By: Marc L. Bertoneche
Reviews, through a rather simple and straightforward situation, the various methods of valuation--free cash flow, weighted average cost of capital, equity cash flow, adjusted present value, multiples, etc. View Details
Keywords: Valuation; Cost of Capital; Equity; Cash Flow; Value; Financial Management
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Bertoneche, Marc L. "Liston Mechanics Corporation." Harvard Business School Case 205-070, February 2005. (Revised January 2012.)
  • December 2012
  • Article

Estimating the Value of Connections to Vice-President Cheney

By: Rakesh Khurana, Raymond Fisman, Julia Galef and Yongxiang Wang
We estimate the market valuation of personal ties to Richard Cheney. Our proxies for personal ties are based on corporate board linkages that are prevalent in the network sociology literature. We consider a number of distinct political and personal events that either... View Details
Keywords: Event Analysis; Political Economy; Corruption; Networks; United States
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Khurana, Rakesh, Raymond Fisman, Julia Galef, and Yongxiang Wang. "Estimating the Value of Connections to Vice-President Cheney." B.E. Journal of Economic Analysis & Policy 13, no. 3 (December 2012).
  • 29 Aug 2018
  • News

The Value of Valleys

discovered a company that I thought was amazing. Sodexo is a French company, Global French Company. I just fell in love with their mission and their values and their lens of the world, and their role in it as a View Details
  • Web

Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog

landscape, the Corporate Strategy course addresses three questions that challenge every modern corporation. The first and most fundamental is, "How do companies create shareholder value across multiple... View Details
  • Web

Corporate Finance: Corporate Financial Operations (CFO) - Course Catalog

spring course, Strategies for Value Creation - Abridged (SVC-S) 1418, students cannot take both of them. Career Focus This course provides a general management perspective on corporate finance and is... View Details
  • January 2016 (Revised May 2016)
  • Case

IKEA in Saudi Arabia (A)

By: Karthik Ramanna, Jérôme Lenhardt and Marc Homsy
A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own commitments to... View Details
Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden
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Ramanna, Karthik, Jérôme Lenhardt, and Marc Homsy. "IKEA in Saudi Arabia (A)." Harvard Business School Case 116-015, January 2016. (Revised May 2016.)
  • 2020
  • Article

Public Sentiment and the Price of Corporate Sustainability

By: George Serafeim
Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details
Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science
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Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
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