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Show Results For
- All HBS Web
(6,553)
- People (20)
- News (1,260)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where the most valued meanings for... View Details
- 27 Jan 2011
- Working Paper Summaries
A Brief Postwar History of US Consumer Finance
- 09 Mar 2020
- News
Warring Algorithms Could Be Driving Up Consumer Prices
- September 1985
- Background Note
Evolution of Consumer Financial Products
By: Dwight B. Crane
Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.
- January 2022
- Supplement
Sparking Growth at Consumer Reports
- January 2004 (Revised August 2005)
- Case
Kikkoman Corporation: Consumer Focused Innovation
By: Rohit Deshpande and Hal Hogan
In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
- September 1985 (Revised May 1986)
- Case
Consumer Financial Institute, Software Case
Vitale, Michael R. "Consumer Financial Institute, Software Case." Harvard Business School Case 186-019, September 1985. (Revised May 1986.)
- August 1988
- Background Note
Note on Consumer Goods Marketing--1988
By: John A. Quelch
Quelch, John A. "Note on Consumer Goods Marketing--1988." Harvard Business School Background Note 589-024, August 1988.
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- 18 Oct 2010
- News
Is the American Consumer Back?
- 14 Mar 2011
- Research & Ideas
Keeping Credit Flowing to Consumers in Need
strengthen consumer protections. The risk they run is that too stringent regulation could make it harder for borrowers in need to get money. In today's challenging economic climate and with high unemployment, "many Americans borrow... View Details
- 8 Jun 2015
- Talk
How Prices Really Affect Consumers
By: Shelle Santana
Santana, Shelle. "How Prices Really Affect Consumers." Harvard Club of New York City, New York, NY, June 8, 2015.
- January 2022
- Teaching Note
Sparking Growth at Consumer Reports
Teaching Note for HBS Case No. 822-035. View Details
- March 1991
- Case
Kodak and Polaroid: Consumer Compensation
By: John A. Quelch
Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991.
- 1986
- Chapter
Consumer Satisfaction with Food Products
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986.
- 16 Aug 2023
- Podcast
Helping Consumers Decarbonize their Purchases
Today’s episode in our corporate net zero climate series features HBS alumna Sanchali Pal, Founder and CEO of Commons, an app created to help consumers make more climate-friendly purchasing decisions. Sanchali discusses why she chose an entrepreneurial pathway out of... View Details
- 09 Feb 2024
- News
The Rise of Consumer Crypto
- April 2006
- Case
Finance Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Ingrid Vargas
Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular... View Details
Keywords: Finance; Financial Management; Multinational Firms and Management; Leadership Style; Health Industry; Japan; Australia; Venezuela
Groysberg, Boris, and Ingrid Vargas. "Finance Leadership in Novartis Consumer Health Businesses." Harvard Business School Case 406-102, April 2006.
- 2014
- Book
Consumer Lending in France and America: Credit and Welfare
By: Gunnar Trumbull
Why did America embrace consumer credit over the course of the twentieth century, when most other countries did not? How did American policy makers by the late twentieth century come to believe that more credit would make even poor families better off? This book traces... View Details
Trumbull, Gunnar. Consumer Lending in France and America: Credit and Welfare. New York: Cambridge University Press, 2014.