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Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,261)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 20 Apr 2017
- News
Making Health Insurance That Consumers Actually Like
- 09 Mar 2020
- News
Warring Algorithms Could Be Driving Up Consumer Prices
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- May 1992 (Revised May 1996)
- Teaching Note
AT&T Consumer Products, Teaching Note
Teaching Note for (9-392-108). View Details
- December 1989
- Article
Situational Ethnicity and Consumer Behavior
By: D. M. Stayman and Rohit Deshpandé
Deshpandé, Rohit, and D. M. Stayman. "Situational Ethnicity and Consumer Behavior." Journal of Consumer Research 16, no. 3 (December 1989): 361–371.
- 1981
- Chapter
Consumer Satisfaction with Professional Services
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Professional Services." In Marketing of Services, edited by W. R. George and J. H. Donnelly, 82–85. Chicago: American Marketing Association, 1981.
- 07 Apr 2009
- News
Will consumers determine iTunes prices?
- January 2022
- Teaching Note
Sparking Growth at Consumer Reports
Teaching Note for HBS Case No. 822-035. View Details
- March 1991
- Case
Kodak and Polaroid: Consumer Compensation
By: John A. Quelch
Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991.
- 1986
- Chapter
Consumer Satisfaction with Food Products
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986.
- 16 Aug 2023
- Podcast
Helping Consumers Decarbonize their Purchases
Today’s episode in our corporate net zero climate series features HBS alumna Sanchali Pal, Founder and CEO of Commons, an app created to help consumers make more climate-friendly purchasing decisions. Sanchali discusses why she chose an entrepreneurial pathway out of... View Details
- 09 Feb 2024
- News
The Rise of Consumer Crypto
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a... View Details
- 27 Jan 2011
- Working Paper Summaries
A Brief Postwar History of US Consumer Finance
- September 1985
- Background Note
Evolution of Consumer Financial Products
By: Dwight B. Crane
Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.
- January 2022
- Supplement
Sparking Growth at Consumer Reports
- January 2004 (Revised August 2005)
- Case
Kikkoman Corporation: Consumer Focused Innovation
By: Rohit Deshpande and Hal Hogan
In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
- September 1985 (Revised May 1986)
- Case
Consumer Financial Institute, Software Case
Vitale, Michael R. "Consumer Financial Institute, Software Case." Harvard Business School Case 186-019, September 1985. (Revised May 1986.)