Publications

07 Apr 2009
News

Will consumers determine iTunes prices?

09 Mar 2020
News

Warring Algorithms Could Be Driving Up Consumer Prices

May 1992 (Revised May 1996)
Teaching Note

AT&T Consumer Products, Teaching Note

By: Joseph L. Badaracco Jr.

Teaching Note for (9-392-108). View Details

Keywords: Asia; Mexico

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a... View Details

Keywords: by Dina Gerdeman; Health

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Consumer Products Industry

October 2008 (Revised September 2009)
Case

Consumer Lending in Japan: Citi CFJ (A)

By: J. Gunnar Trumbull and Akiko Kanno

Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details

Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan

01 Sep 2009
News

Consumer Finance Makes HBS Debut

TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school to offer a course in View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance

26 Mar 2012
News

What Neuroscience Tells Us About Consumer Desire

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where the most valued meanings for... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

27 Jan 2011
Working Paper Summaries

A Brief Postwar History of US Consumer Finance

Keywords: by Andrea Ryan, Gunnar Trumbull & Peter Tufano; Banking

January 2014 (Revised June 2014)
Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details

Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details

Keywords: by Regina E. Herzlinger

January 2022
Teaching Note

Sparking Growth at Consumer Reports

By: Christina Wallace

Teaching Note for HBS Case No. 822-035. View Details

March 1991
Case

Kodak and Polaroid: Consumer Compensation

By: John A. Quelch

Find at Harvard

1986
Chapter

Consumer Satisfaction with Food Products

By: J. Quelch and S. Ash