Publications

November 2022 (Revised December 2024)
Case

Hugging Face (A): Serving AI on a Platform

By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman

It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details

Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Information Industry; Technology Industry; United States

17 Jun 2009
Working Paper Summaries

Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-Cultural Relationships

Keywords: by Roy Y.J. Chua & Michael W. Morris

28 Sep 2023
News

Meet the New HBS Team Helping Alumni Clubs and Associations to Thrive

HBS, the work of supporting this global alumni network falls to the HBS Alumni Clubs & Associations Team, which provides guidance on programming, governance and operations, facilitates faculty engagement and fosters connection and View Details

Keywords: Margie Kelley; community service

7 Aug 2009 - 11 Aug 2009
Conference Presentation

Compelled to Help:Effects of Direct and Indirect Exchange on Perceived Obligation in Professional Networks

By: Roy Y.J. Chua, Bilian Sullivan and Michael W. Morris

Keywords: Networks; Perception; Communication

Web

Expatriate Traders in the Treaty Port Communities - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details

March 2018 (Revised June 2018)
Case

Knowledge Sharing at REMA 1000 (A)

By: Tatiana Sandino and Olivia Hull

A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details

Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway

18 Jun 2024
Blog Post

Alumni Career Journey: Ben Schutzman (MBA 2016) - Driving Positive Impact on Community and Climate

transportation angle of cities and, more specifically, how we can positively impact people in communities with better infrastructure and transportation services. Tell us a little bit about your career journey since graduating. I knew that... View Details

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

2009
Working Paper

Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships

By: Roy Y.J. Chua and Michael W. Morris

Innovative solutions to pressing global problems require effective inter-cultural communication. We propose that a barrier to the sharing of ideas pertinent to innovation in inter-cultural relationships is low affect-based trust, which arise from individuals' deficits... View Details

Keywords: Interpersonal Communication; Cross-Cultural and Cross-Border Issues; Innovation and Invention; Knowledge Sharing; Trust

August 2021
Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj

The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details

Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination

Find at Harvard

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

Find at Harvard

October 2014 (Revised November 2016)
Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

By: Elie Ofek

This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details

Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media

March–April 2021
Article

Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others.

By: Gerald C. Kane and Lynn Wu

Organizations have long sought to improve employee performance by managing knowledge more effectively. In this paper, we test whether the adoption of digital tools for expertise search and access within an organization, often referred to as a support to an... View Details

Keywords: Digital Tools; Social Media; Social Networks; Transactive Memory Systems; Augmented Intelligence; Artificial Intelligence; Social and Collaborative Networks; Gender; Equality and Inequality; Technology Adoption; Knowledge Management; Performance Improvement; Power and Influence; Organizational Change and Adaptation

Find at Harvard

24 Aug 2017
News

Unlocking Potential

professor for a father and an enthusiastic community volunteer for a mother, Anderson recalls that talk at the family dinner table often revolved around social problems such as the exploding US prison population, and how to fix them.... View Details

Keywords: Ralph Ranalli; Community Partners; Legal Services; Professional Services

October 2022
Case

Colette Phillips and GetKonnected!: Creating Inclusive Ecosystems

By: Rosabeth Moss Kanter, Amy Chiu and Joyce Kim

Colette Phillips’ marketing firm had just won the City of Boston’s 2nd largest contract in history to a Black-owned company. During the Covid-19 pandemic, Get Konnected!, the networking organization for people of color that she founded 15 years earlier and led to... View Details

Research Summary

Managing the Advantages and Tradeoffs of Collaborative Structures

By: Ethan S. Bernstein

To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details

Keywords: Networks; Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Communication; Social and Collaborative Networks; Behavior; Organizational Design; Organizational Structure; Leadership; Management

2012
Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson

Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details

Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media

November 2012
Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States