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Show Results For
- All HBS Web
(3,457)
- People (13)
- News (1,067)
- Research (1,455)
- Events (6)
- Multimedia (22)
- Faculty Publications (777)
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- December 2016
- Article
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Management Science 62, no. 12 (December 2016): 3412–3427.
- 2015
- Working Paper
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Working Paper. (May 2015. Revise and resubmit, Management Science.)
- 2025
- Working Paper
Public Displays of Alignment: Firm Speech in Autocratic Regimes
By: Joris Mueller, Jaya Y. Wen and Cheryl Wu
Political speech by firms is increasingly common around the world. This paper
examines the government as an important, yet understudied, audience for
such speech, focusing on how Chinese firms rhetorically align with the state.
We introduce novel, general, and... View Details
Keywords: Business and Government Relations; Economic Systems; Power and Influence; Government Administration; Policy; China
Mueller, Joris, Jaya Y. Wen, and Cheryl Wu. "Public Displays of Alignment: Firm Speech in Autocratic Regimes." Harvard Business School Working Paper, No. 25-064, June 2025.
- June 2010 (Revised April 2014)
- Course Overview Note
Corporate Social Responsibility and Employee Engagement
By: Christopher Marquis, Bobbi Thomason and Jennifer Tydlaska
Analyzes the link between corporate social responsibility (CSR) activities and employee engagement, including CSR effects on employee commitment and motivation, new skills and training, and motivation. Also discusses best practices in employee engagement through CSR. View Details
Keywords: Competency and Skills; Training; Employees; Retention; Corporate Social Responsibility and Impact; Organizational Culture; Practice; Motivation and Incentives
Marquis, Christopher, Bobbi Thomason, and Jennifer Tydlaska. "Corporate Social Responsibility and Employee Engagement." Harvard Business School Course Overview Note 410-138, June 2010. (Revised April 2014.)
- May 2018
- Case
Sagacity Tea: What Direction for Growth?
By: John A. Quelch and Amy Handlin
Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details
Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions
Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth?" Harvard Business School Brief Case 918-527, May 2018.
- 08 Nov 2018
- Working Paper Summaries
When Harry Fired Sally: The Double Standard in Punishing Misconduct
- Article
Who Benefits from Religion?
By: Daniel Mochon, Michael I. Norton and Dan Ariely
Many studies have documented the benefits of religious involvement. Indeed, highly religious people tend to be healthier, live longer, and have higher levels of subjective well-being. While religious involvement offers clear benefits to many, in this paper we explore... View Details
Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Who Benefits from Religion?" Social Indicators Research 101, no. 1 (March 2011): 1–15.
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
engineering. The result is a fuzzing of the boundaries between a company and some of the users of its products and services. There is a kind of "always on" communication system shaping up between the most outspoken and committed... View Details
Keywords: by James Heskett
- Article
The Role of Lockups in Initial Public Offerings
By: Alon Brav and Paul A. Gompers
In a sample of 2,794 initial public offerings (IPOs), we test three potential explanations for the existence of IPO lockups: lockups serve as (i) a signal of firm quality, (ii) a commitment device to alleviate moral hazard problems, or (iii) a mechanism for... View Details
Keywords: Initial Public Offering; Quality; Moral Sensibility; Compensation and Benefits; Venture Capital; Problems and Challenges; Stock Shares; Going Public
Brav, Alon, and Paul A. Gompers. "The Role of Lockups in Initial Public Offerings." Review of Financial Studies 16, no. 1 (Spring 2003).
- July 2019 (Revised May 2020)
- Case
AT&T, Retraining, and the Workforce of Tomorrow
By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg
By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company... View Details
Keywords: AT＆T; Workforce; Skills; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Competency and Skills; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Telecommunications Industry; Communications Industry; United States
Kerr, William R., Joseph B. Fuller, and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Case 820-017, July 2019. (Revised May 2020.)
- August 2010 (Revised September 2011)
- Case
Driving Sustainability at Bloomberg L.P.
By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason
Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details
Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)
Marquis, Christopher, Daniel Beunza, Fabrizio Ferraro, and Bobbi Thomason. "Driving Sustainability at Bloomberg L.P." Harvard Business School Case 411-025, August 2010. (Revised September 2011.)
- April 1973 (Revised April 1983)
- Case
Mirassou Vineyards (A)
Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details
Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry
Wyckoff, Daryl D. "Mirassou Vineyards (A)." Harvard Business School Case 673-105, April 1973. (Revised April 1983.)
- Article
Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships
By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Consiglio, Irene, Daniella Kupor, Francesca Gino, and Michael I. Norton. "Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships." Journal of Consumer Psychology 28, no. 1 (January 2018): 5–22.
- May 2006 (Revised November 2006)
- Case
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)
By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman
Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the... View Details
Keywords: Developing Countries and Economies; Moral Sensibility; Policy; Employment; Contracts; Supply Chain Management; Organizational Culture; Natural Environment; Non-Governmental Organizations; Social Issues
Bartlett, Christopher A., Vincent Marie Dessain, and Anders Sjoman. "IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)." Harvard Business School Case 906-414, May 2006. (Revised November 2006.)
- January 2001
- Case
World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group
By: William E. Fulmer and W. Earl Sasser
The World Bank has implemented a knowledge management initiative. One of its communities of practice is to take the lead in a $50 billion commitment to address urban slums. The community of practice is struggling with its mission and how knowledge management can help. View Details
Keywords: Urban Development; Knowledge Management; Problems and Challenges; Financial Services Industry
Fulmer, William E., and W. Earl Sasser. "World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group." Harvard Business School Case 801-157, January 2001.
- March 1991
- Supplement
Black Caucus Groups at Xerox Corp., January 1991, Video (Abridged)
Eight of the founding members of the black caucus movement at Xerox speak about their experiences. The film vividly shows the individuals who made the caucus system happen, how they interact together, and their commitment to performance, mutual support, and the black... View Details
Friedman, Raymond A. "Black Caucus Groups at Xerox Corp., January 1991, Video (Abridged)." Harvard Business School Video Supplement 891-514, March 1991.
- January 1993 (Revised June 1993)
- Background Note
Challenge of Commitment,The
By: Michael Beer and Michael J. Gibbs
Defines commitment, describes the psychological and organizational factors that underly it, and provides a comprehensive discussion of the policies and practices managers can employ to enhance commitment. Identifies control and commitment as two critical strategies... View Details
Keywords: Ethics; Governance Controls; Policy; Management Practices and Processes; Managerial Roles; Strategy
Beer, Michael, and Michael J. Gibbs. "Challenge of Commitment,The." Harvard Business School Background Note 493-046, January 1993. (Revised June 1993.)
- October 2011 (Revised December 2022)
- Background Note
Ethical Analysis: Moral Disengagement
By: Sandra J. Sucher and Celia Moore
Moral disengagement is a process that enables people to engage in negative behaviors, from small misdeeds to great atrocities, without believing that they are causing harm or doing wrong. When Conrad Black, the fallen Canadian mogul convicted of multiple counts of... View Details
Sucher, Sandra J., and Celia Moore. "Ethical Analysis: Moral Disengagement." Harvard Business School Background Note 612-043, October 2011. (Revised December 2022.)
- Research Summary
Mobile web advertising: maximum entropy banner allocation
The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details
- September 2002 (Revised August 2003)
- Case
Genzyme's Gaucher Initiative: Global Risk and Responsibility
By: Christopher A. Bartlett and Andrew N. McLean
In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details
Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation
Bartlett, Christopher A., and Andrew N. McLean. "Genzyme's Gaucher Initiative: Global Risk and Responsibility." Harvard Business School Case 303-048, September 2002. (Revised August 2003.)