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Show Results For
- All HBS Web
(2,597)
- People (4)
- News (557)
- Research (1,489)
- Events (12)
- Multimedia (30)
- Faculty Publications (985)
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- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials." Harvard Business School Video Supplement 885-517, April 1985.
- Article
How Did Location Affect Adoptions of the Commercial Internet?: Global Village vs. Urban Leadership
By: Chris Forman, Avi Goldfarb and Shane Greenstein
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "How Did Location Affect Adoptions of the Commercial Internet? Global Village vs. Urban Leadership." Journal of Urban Economics 58, no. 3 (November 2005): 389–420.
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- May 2022
- Case
AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services
By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services." Harvard Business School Case 622-060, May 2022.
- May 2021 (Revised February 2022)
- Case
NuScale - Commercializing the first small modular reactor in the world
By: Jurgen Weiss and Richard H.K. Vietor
Keywords: Nuclear
Weiss, Jurgen, and Richard H.K. Vietor. "NuScale—Commercializing the First Small Modular Reactor in the World." Harvard Business School Case 721-047, May 2021. (Revised February 2022.)
- 2001
- Chapter
Commercialization of the Internet: The Interaction of Public Policy and Private Choices
By: Shane Greenstein
Greenstein, Shane. "Commercialization of the Internet: The Interaction of Public Policy and Private Choices." In Innovation Policy and the Economy, Volume 1, edited by Adam B. Jaffe, Josh Lerner, and Scott Stern, 151–186. MIT Press, 2001.
- 7 Aug 2009
- Conference Presentation
Organization Building Amid Multiple Institutional Logics: The Case of Commercial Microfinance Organizations
By: Julie Battilana and Silvia Dorado
- December 2000 (Revised August 2001)
- Teaching Note
Airbus A3XX: Developing the World's Largest Commercial Jet (A) and (B) TN
By: Benjamin C. Esty and Michael Kane
Teaching Note for (9-201-028) and (9-201-126). View Details
Keywords: Aerospace Industry
- spring 1973
- Article
Management of Commercial Bank Government Security Portfolios: An Optimization Approach Under Uncertainty
By: D. B. Crane and Stephen P. Bradley
Crane, D. B., and Stephen P. Bradley. "Management of Commercial Bank Government Security Portfolios: An Optimization Approach Under Uncertainty." Journal of Bank Research 4, no. 1 (spring 1973).
- Article
The Rigid Disk Drive Industry, 1956-90: A History of Commercial and Technological Turbulence
By: C. M. Christensen
Christensen, C. M. "The Rigid Disk Drive Industry, 1956-90: A History of Commercial and Technological Turbulence." Business History Review 67, no. 4 (Winter 1993): 531–588.
- 2005
- Article
Cameralism and Commercial Rivalry: Nationbuilding through Economic Autarky in Seckendorff's 1665 Additiones
Reinert, Sophus A. "Cameralism and Commercial Rivalry: Nationbuilding through Economic Autarky in Seckendorff's 1665 Additiones." European Journal of Law and Economics 19, no. 3 (2005): 271–286.
- February 2019 (Revised August 2019)
- Case
KangaTech
By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused... View Details
Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research and Development; Decision Making; Growth and Development Strategy; Technology Industry; Sports Industry; Health Industry; Australia
Lakhani, Karim R., Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik, and Steven Randazzo. "KangaTech." Harvard Business School Case 619-049, February 2019. (Revised August 2019.)
- December 2006
- Article
How User Innovations Become Commercial Products: A Theoretical Investigation and a Case Study
By: Carliss Y. Baldwin, Christoph Hienerth and Eric von Hippel
Baldwin, Carliss Y., Christoph Hienerth, and Eric von Hippel. "How User Innovations Become Commercial Products: A Theoretical Investigation and a Case Study." Research Policy 35, no. 9 (December 2006).
- 2003
- Working Paper
Social Enterprise Series No. 28--Social Entrepreneurship and Commercial Entrepreneurship: Same, Different, or Both?
By: James Austin, Howard H. Stevenson and Jane Wei-Skillern
- June 2017 (Revised July 2020)
- Teaching Note
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
Teaching Note for HBS No. 517-042. View Details
- 2019
- Working Paper
The Young Venture Lifecycle Revisited: Stage-Contingent Benefits of Technical, Commercial and Process Activities
By: Ranjay Gulati, Alicia DeSantola and Pavel Zhelyazkov
- March 2015 (Revised January 2024)
- Case
CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies
By: Regina E. Herzlinger and Andrew Otazo
Duke Rohlen (HBS MBA ’01) hoped to win over a prominent venture capital investor for Series B financing of his firm CVI that was creating a drug-eluting balloon (DES) to treat peripheral arterial disease. As a second-mover, Duke felt he was more likely to acquire... View Details
Keywords: CV Ingenuity; CVI; Drug Eluting Balloon; DEB; Drug Eluting Stent; Angioplasty Balloon; FoxHollow; Medical Device; Medical Device Startup; Premarket Approval; PMA; Lutonix; Stellarex; LEVANT; ILLUMENATE; Clinical Trials; Peripheral Arterial Disease; PAD; Healthcare Startups; Covidien; Health Care and Treatment; Health Testing and Trials; Business Startups; Commercialization; Health Industry; Medical Devices and Supplies Industry; United States; Europe
Herzlinger, Regina E., and Andrew Otazo. "CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies." Harvard Business School Case 315-045, March 2015. (Revised January 2024.)
- December 2010
- Article
Acquisitions as Exaptation: The Legacy of Founding Institutions in the U.S. Commercial Banking Industry
By: Christopher Marquis and Zhi Huang
This study focuses on the imprinting of institutional environments, particularly how founding institutions impact intra-organizational capabilities and how such imprints may have different external manifestations in subsequent historical eras. We introduce the concept... View Details
Keywords: Mergers and Acquisitions; Commercial Banking; Organizations; Theory; Policy; Government and Politics; Management Practices and Processes; Strategy; Competency and Skills; United States
Marquis, Christopher, and Zhi Huang. "Acquisitions as Exaptation: The Legacy of Founding Institutions in the U.S. Commercial Banking Industry." Academy of Management Journal 53, no. 6 (December 2010): 1441–1473.
- June 2012
- Teaching Note
Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate (TN)
By: John D. Macomber and Annelena Lobb
- 2022
- Article
The Effects of Public and Private Equity Markets on Firm Behavior
By: Shai Bernstein
In this article, I review the theoretical and empirical literature on the effects of public and private equity markets on firm behavior, emphasizing the consequences that emerge from disclosure requirements, ownership concentration, and degree of firm standardization.... View Details
Keywords: Corporate Finance And Governance; Financing Policy; Commercialization; Capital Markets; Private Equity; Public Equity; Venture Capital; Innovation and Invention; Cost of Capital
Bernstein, Shai. "The Effects of Public and Private Equity Markets on Firm Behavior." Annual Review of Financial Economics 14 (2022): 295–318.