Publications

13 Oct 2010
News

NASA Establishes Tournament Lab for Software Developers

November 2023
Case

Copilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright and Sarah Mehta

This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was... View Details

Keywords: Business Ventures; Strategy; AI and Machine Learning; Applications and Software; Product Launch; Information Technology Industry; Technology Industry; Web Services Industry; United States; California

Educators

May 16, 2019
Article

To Improve Food Inspections, Change the Way They're Scheduled

By: Maria Ibanez and Michael W. Toffel

Health inspections are an important tool to increase food safety, but there are still 48 million cases of food-borne illnesses and 128,000 hospitalizations every year in the United States. Our research finds that inspectors reported fewer health code violations as they... View Details

Keywords: Inspection; Scheduling; Food; Safety; Health; Governing Rules, Regulations, and Reforms; Performance Improvement

Read Now

September 1997
Case

Siam Cement Group, The: Corporate Philosophy (C)

By: Lynn S. Paine and Prompilai Khunaphante

In November 1996, the board of directors of Thailand's Siam Cement Group approves a policy spelling out the extent to which code of ethics shall be applied in joint venture and contractor relationships. View Details

Keywords: Joint Ventures; Policy; Ethics; Cross-Cultural and Cross-Border Issues; Governing and Advisory Boards; Construction Industry; Thailand

09 Jun 2021
News

How Tennis, Golf, and White Anxiety Block Racial Integration

12 Jul 2010
News

Plugging privacy leaks

17 Jul 2012
News

Job creation and keeping the United States competitive

26 Sep 2016
News

No More Excuses: Candidates Need to Address Tax Reform

2021
Other Unpublished Work

Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland

An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details

Keywords: Technical Debt; Applications and Software; Economics; Measurement and Metrics; Patents

Read Now

08 Jun 2015
News

It's Not Just Modi Alone Who Goes to China

February 1994 (Revised July 2005)
Case

Competitive Information Policy at Pratt & Whitney

By: Lynn S. Paine

Officials at United Technologies Corp. (UTC) must decide on an ethics policy to govern competitive intelligence gathering. The flow of competitor information into the Pratt & Whitney division has declined sharply since adoption of UTC's code of ethics. A rewritten... View Details

Keywords: Policy; Corporate Governance; Ethics; Competition; Information Management; Business or Company Management; Law

Educators

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

17 Oct 2011
News

Let's Get Real About 9-9-9

07 Sep 2010
News

U.S. tech firms shop abroad to avoid taxes

10 Sep 2010
News

Debunking the 24/7 workday

September 1992 (Revised August 2004)
Supplement

Martin Marietta: Managing Corporate Ethics (C-1)

By: Lynn S. Paine

The division human resources officer must decide whether an older employee should be disciplined for misusing company time and for improperly filling out time cards for his work on government contracts. Intended to focus on the various factors relevant to disciplining... View Details

Keywords: Ethics; Human Resources; Contracts; Management; Situation or Environment

March 2024
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry

Article

The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior

By: D.M. Markowitz, M. Kouchaki, J.T. Hancock and F. Gino

In four studies, we evaluated how corporate misconduct relates to language patterns, perceptions of immorality, and unethical behavior. First, we analyzed nearly 190 codes of conduct from S&P 500 manufacturing companies and observed that corporations with ethics... View Details

Keywords: Obfuscation; Corporate Unethicality; Deception; Deception Spiral; Organizations; Values and Beliefs; Ethics; Perception; Behavior