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Show Results For
- All HBS Web
(10,311)
- People (3)
- News (525)
- Research (9,320)
- Events (11)
- Multimedia (17)
- Faculty Publications (7,911)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details
Keywords: by Benson Shapiro
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Beijing National Stadium, also called the "Bird's Nest," has been in use since the 2008 Beijing Olympic Games. (bingdian) Few sporting events can equal the pageantry, scale, and drama of the Olympic Games. When an Olympic host city is announced, champagne... View Details
- May 2001 (Revised May 2015)
- Case
Compagnie Lyonnaise de Transport (A)
By: Michael Tushman and Michael J. Roberts
Describes the issues surrounding the funding of a centralized research service that supports two related divisions. The company has a very decentralized and financially driven culture, and the centralized service is used unequally, setting up a conflict. View Details
Keywords: Business Divisions; Organizational Culture; Relationships; Conflict Management; Balance and Stability; Transportation Industry; France
Tushman, Michael, and Michael J. Roberts. "Compagnie Lyonnaise de Transport (A)." Harvard Business School Case 401-040, May 2001. (Revised May 2015.)
- July 2012
- Case
LEGO
By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details
Fanele Mashwama
Fanele is a doctoral student in the Business Economics program. His research interests are in empirical finance in low-income countries. Prior to graduate school he worked at McKinsey & Company, as a research assistant for Michael Kremer and Shawn Cole and at... View Details
- 06 Dec 2011
- Op-Ed
Greater Fiscal Integration Best Solution for Euro Crisis
The European Central Bank (ECB) is probably the only institution that has the power to do so in the short term. The new president of the ECB, Mario Draghi, has announced very significant further support measures for the battered European... View Details
Keywords: by Dante Roscini
- 15 Apr 2020
- Video
Rootine: Finalist in 2020 New Venture Competition Alumni Track
- January 1997 (Revised March 1997)
- Background Note
Note on Money and Monetary Policy
By: David A. Moss and Wyatt C. Wells
Offers a brief overview of economic thinking about the nature of money and about how the central bank can affect the economy through monetary policy. View Details
Keywords: Sovereign Finance; Government Administration; Policy; Central Banking; Money; Inflation and Deflation; Financial Crisis
Moss, David A., and Wyatt C. Wells. "Note on Money and Monetary Policy." Harvard Business School Background Note 797-094, January 1997. (Revised March 1997.)
- 2022
- Working Paper
The Limits of Decentralized Administrative Data Collection: Experimental Evidence from Colombia
By: Natalia Garbiras-Diaz and Tara Slough
States collect vast amounts of data for use in policymaking and public administration. To
do so, central governments frequently solicit data from decentralized bureaucrats. Because
central governments use these data in policymaking, decentralized bureaucrats may face... View Details
Keywords: Decentralization; Policy-making; Policy/economics; Policy Evaluation; Governance; Government Administration; Government and Politics; Government Legislation; Policy; Public Opinion; Analytics and Data Science; Latin America; South America; Colombia
Garbiras-Diaz, Natalia, and Tara Slough. "The Limits of Decentralized Administrative Data Collection: Experimental Evidence from Colombia." Working Paper, December 2022.
- August 2020
- Case
Zoom Video Communications: Eric Yuan's Leadership During COVID-19
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details
Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
Kominers, Scott Duke, Christopher Stanton, Andy Wu, and George Gonzalez. "Zoom Video Communications: Eric Yuan's Leadership During COVID-19." Harvard Business School Case 821-014, August 2020.
- September 1998 (Revised May 2004)
- Case
Becton Dickinson: Ethics and Business Practices (A)
By: Lynn S. Paine
Becton Dickinson's Global One-Company Operations Group must decide on the company's global policy on gifts, gratuities, and business entertainment. A central issue is whether the policy should be established centrally and made uniform worldwide or whether it should be... View Details
Keywords: Policy; Ethics; Law; Organizational Culture; Business Strategy; Philanthropy and Charitable Giving; Global Strategy; Trade; Business or Company Management
Paine, Lynn S. "Becton Dickinson: Ethics and Business Practices (A)." Harvard Business School Case 399-055, September 1998. (Revised May 2004.)
- August 2001 (Revised August 2005)
- Case
Guinness PLC: Managing Negotiations
Describes an initiative by Guinness, LLP to revise the process by which it centrally authorizes, supports, and reviews negotiations that are undertaken worldwide on its behalf. Senior managers wished to give regional officers enough discretion to respond to local... View Details
Wheeler, Michael A. "Guinness PLC: Managing Negotiations." Harvard Business School Case 902-009, August 2001. (Revised August 2005.)
Megan Gorges
Megan is a doctoral student in Organizational Behavior at Harvard Business School. She is interested in identity and the relationship between people's work- and non-work lives, and is currently conducting a longitudinal qualitative study of people's experiences as they... View Details
- February 2007 (Revised April 2010)
- Case
Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics
By: Robert S. Huckman, Gary P. Pisano and Mark Rennella
Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression... View Details
Keywords: Decision Making; Measurement and Metrics; Business Processes; Organizational Structure; Research and Development; Science-Based Business; Creativity; Pharmaceutical Industry
Huckman, Robert S., Gary P. Pisano, and Mark Rennella. "Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics." Harvard Business School Case 607-008, February 2007. (Revised April 2010.)
- August 2020 (Revised July 2021)
- Case
From Farm Boy to Financier: Eiichi Shibusawa and the Creation of Modern Japan
By: Geoffrey Jones, Gabriel Ellsworth and Ryo Takahashi
This case describes the career of Eiichi Shibusawa (1840-1931), a serial entrepreneur who is widely known as the “father of Japanese capitalism” and as a pioneer of socially responsible investment. Born in feudal Edo Japan, following the Meiji Restoration in 1868... View Details
Keywords: Entrepreneurship; Personal Development and Career; Business History; Ethics; Business and Stakeholder Relations; Economy; Society; Japan
Jones, Geoffrey, Gabriel Ellsworth, and Ryo Takahashi. "From Farm Boy to Financier: Eiichi Shibusawa and the Creation of Modern Japan." Harvard Business School Case 321-043, August 2020. (Revised July 2021.)
- June 2012 (Revised September 2015)
- Case
The Paris Opera Hotel
By: Arthur I. Segel and Chad M. Carr
Real estate investor Javier Faus invests in a luxury hotel development in central Paris, and must select a management company. View Details
Keywords: Real Estate; International Business; Capital Investments; Investment; Property; Business or Company Management; Real Estate Industry; Paris
Segel, Arthur I., and Chad M. Carr. "The Paris Opera Hotel." Harvard Business School Case 212-003, June 2012. (Revised September 2015.)
- March 2005 (Revised August 2005)
- Case
Procurement at Betapharm Corp. (A)
Presents a move by Betapharm to centralize procurement and e-sourcing and the many control and incentive issues that arose subsequently. View Details
Keywords: Motivation and Incentives; Governance Controls; Supply Chain Management; Biotechnology Industry; Pharmaceutical Industry
Kulp, Susan L., and Taylor Randall. "Procurement at Betapharm Corp. (A)." Harvard Business School Case 105-030, March 2005. (Revised August 2005.)
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
has been the central myth in American culture for the last twenty years. Yet only two brands that I've studied—Budweiser in the eighties and Nike in the period from 1988-1995—have tapped into this myth. Each brand used advertising to... View Details
Keywords: by Manda Salls
- July 1992 (Revised June 1994)
- Case
Air Products and Chemicals, Inc.: MIS Reorganization (A) and Project ICON (A), Abridged
Describes the reorganization of the Systems Development resource from Central MIS to the divisions. Whereas this had been planned for October 1990, unexpected senior management changes precipitated a request to reorganize 12 to 18 months ahead of schedule. Also... View Details
Stoddard, Donna B. "Air Products and Chemicals, Inc.: MIS Reorganization (A) and Project ICON (A), Abridged." Harvard Business School Case 193-008, July 1992. (Revised June 1994.)