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  • October 2014
  • Background Note

Leader-as-Architect: Alignment

By: Ethan Bernstein, Ryan Raffaelli and Joshua Margolis
Part of a leader's job is to equip the organization to transform inputs into outputs by defining organizational strategy, shaping organizational identity, and then managing four organizational components—formal organizational structure, culture, people, and critical... View Details
Keywords: Organization; Resource Management; Leadership; Business Processes; Design; Organizational Design; Identity; Strategy; Resource Allocation; Strategic Planning; Alignment
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  • September 2005 (Revised May 2006)
  • Case

Teradyne Corporation: The Jaguar Project

By: Francesca Gino and Gary P. Pisano
Teradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that... View Details
Keywords: Projects; Management; Product Development; Information Infrastructure; Applications and Software; Groups and Teams; Business or Company Management; Research and Development; Problems and Challenges; Semiconductor Industry; United States
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  • October 2008 (Revised February 2009)
  • Case

Daewoo Shipbuilding and Marine Engineering

Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new... View Details
Keywords: Job Cuts and Outsourcing; Ship Transportation; Competitive Strategy; Globalization; Manufacturing Industry; Japan; China; South Korea
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  • June 2004 (Revised June 2006)
  • Supplement

Vertex Pharmaceuticals: R&D Portfolio Management (A)

By: Gary P. Pisano, Lee Fleming and Eli Strick
Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will... View Details
Keywords: Research and Development; Investment Portfolio; Pharmaceutical Industry
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  • July 2020
  • Article

Reframing Value in a Crisis

By: Frank V. Cespedes and David Hoffeld
Reframing is the process of moving buyers from their current perspective(s) to one that motivates a different response. The current crisis makes this capability more important than ever. View Details
Keywords: Sales; Customers; Perspective; Value; Change; Health Pandemics
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  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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  • Article

Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry

Recent work in the field of management has focused on "dynamic capability," the ability of a firm to develop new capabilities in response to shifts in its external environment, as a significant source of competitive advantage. This paper enhances our understanding of... View Details
Keywords: Management; Technology; History; Competition; Competency and Skills; Investment; Technological Innovation; Business Ventures; Geographic Location; Knowledge Acquisition; Competitive Advantage; Change
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  • March 2015
  • Case

Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)

By: Gautam Mukunda, Thomas DeLong and Aldo Sesia
Over the course of a tumultuous weekend in April 2010, André Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with... View Details
Keywords: LEAD; Talent Management; Leadership And Change Management; Change Management; Organizational Change and Adaptation; Restructuring; Pharmaceutical Industry; United States
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  • June 2005 (Revised March 2006)
  • Background Note

Delivering Strategic Human Resource Management

By: Boris Groysberg, Andrew N. McLean and Cate Reavis
This note reviews the history of the human resources (HR) function and the strategic human resources management (SHRM) movement, wherein HR managers' aspired to be strategic partners with line managers. Reviews practices for implementing a strategic-business-partner... View Details
Keywords: Human Resources
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  • September 2018
  • Case

OYO: Creating Effective Spaces

By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details
Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia
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  • October 20, 2020
  • Article

Expanding AI's Impact with Organizational Learning

By: Sam Ransbotham, Shervin Khodabandeh, David Kiron, François Candelon, Michael Chu and Burt LaFountain
Most companies developing AI capabilities have yet to gain significant financial benefits from their efforts. Only when organizations add the ability to learn with AI do significant benefits become likely. View Details
Keywords: AI and Machine Learning; Learning; Adoption
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  • 2012
  • Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran
This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details
Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States
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  • Research Summary

Industrial competitiveness in high tech and science-based businesses

By: Willy C. Shih
How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies?  Are there some industrial sectors that are especially susceptible to such targeting?  What will it take to restore America’s... View Details
Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China; Asia
  • April 1995 (Revised December 1997)
  • Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein
Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details
Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California
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  • March 2016
  • Case

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin and Aldo Sesia
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States
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  • March 2003 (Revised December 2003)
  • Exercise

Organizational Alignment Exercise

By: Michael Beer and John J. Gabarro
Presents an overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details
Keywords: Organizational Structure; Alignment
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  • June 2000 (Revised March 2003)
  • Case

IBM Technology Group

By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details
Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry
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  • 25 Jan 2021
  • Working Paper Summaries

The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy

Keywords: by Dominika K. Sarnecka and Gary P. Pisano
  • March 2022
  • Case

Talent@Tencent

By: Tarun Khanna, Shu Lin and Nancy Hua Dai
On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and... View Details
Keywords: B2B; Talent and Talent Management; Training; Emerging Markets; Entrepreneurship; Globalization; Human Resources; Innovation and Management; Leadership Development; Business Strategy; Information Technology; Internet and the Web; China
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  • December 16, 2021
  • Article

Avoid a One-Size-Fits-All Approach to Sales Coaching

By: Frank V. Cespedes
Coaching sales reps is about clarifying relevant behaviors and whether the issue is motivation or ability. Some reps may work hard, but lack certain capabilities while others demonstrate capability but seemingly lack motivation or effort. Good coaching helps to clarify... View Details
Keywords: Salesforce Management; Training; Competency and Skills; Motivation and Incentives
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