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  • All HBS Web  (10,060)
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  • All HBS Web  (10,060)
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  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • 01 Dec 2003
  • News

Christine Fairchild to Head External Relations

528150a8b80a2637fd6896e3fe5228e5 Christine Fairchild, who has played a key role in HBS alumni relations for the past fifteen years, has been appointed executive director of External Relations, with overall responsibility for alumni... View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 2019
  • Working Paper

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
Keywords: Spoken Communication; Business History; Analytics and Data Science; Finance; Performance
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Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Harvard Business School Working Paper, No. 18-064, January 2018. (Revised May 2019.)
  • 01 Jun 2001
  • News

Donella Rapier to Head External Relations

Donella Rapier (MBA ’92) has recently been appointed associate dean for External Relations at HBS, following the resignation of James C. Schroeder, who accepted a position as chief development officer at the Mayo Clinic in Rochester,... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • March 2022 (Revised April 2023)
  • Case

Pittsburgh: A Successful City?

By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman
Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of... View Details
Keywords: Economic And Social Disparities; Economic Development; Local Economic Development; Contextual Intelligence; Contextual Knowledge; Context; City Growth; City Innovation; City Leadership; Pittsburgh; Local Government; Local Stakeholders; Business And Community; Business And Community Relations; Community Engagement; Community Relations; Cross-sector Collaboration; Innovation; Innovation Economy; Innovation Clusters; Innovation Ecosystems; Shared Prosperity; Equality Of Opportunity; Equity; Inclusion; Business And Government; Business & Government Relations; Business And Government Relations; Business And Society; Neighborhoods; Race And Ethnicity; Innovation & Entrepreneurship; Diversity; Ethnicity; Race; Household; Income; Economic Growth; Economic Sectors; Economics; Local Range; Urban Development; Urban Scope; City; Cross-Cultural and Cross-Border Issues; Government and Politics; Government Administration; Growth and Development; History; Leadership; Goals and Objectives; Philanthropy and Charitable Giving; Society; Civil Society or Community; Culture; Human Needs; Public Opinion; Public Sector; Social Issues; Poverty; Equality and Inequality; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States; Pittsburgh; Pennsylvania
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Mills, Karen, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck, and Zeke Gillman. "Pittsburgh: A Successful City?" Harvard Business School Case 322-080, March 2022. (Revised April 2023.)
  • 30 Mar 2021
  • News

Racial Equity Related Stories this Quarter

  • Web

Research Community - Doctoral

Research Community Innovative Research, Lasting Relationships Harvard Business School invests more than $140 million in research annually—more than any other school. These funds give researchers at the... View Details
  • April 2011
  • Case

Kay Sunderland: Making the Grade at Attain Learning

By: Linda A. Hill and Heather Beckham
Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details
Keywords: Communication; Interpersonal Relations; Personal Strategy & Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry
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Hill, Linda A., and Heather Beckham. "Kay Sunderland: Making the Grade at Attain Learning." Harvard Business School Brief Case 114-289, April 2011.
  • 28 Mar 2017
  • Video

Joining the LGBT Community at HBS

  • 26 Aug 2020
  • News

Empowering Rural Communities

it be limited by the financial restrictions that govern nonprofit electrical cooperatives. Instead, the company would have both the incentive and the flexibility to bring renewable power to communities that... View Details
Keywords: Electric Power Generation, Transmission, Distribution; Utilities
  • 16 Dec 2011
  • News

Leaders must 'walk the talk,' manage differently, and communicate

  • Web

Community | MBA

Community At Harvard Business School (HBS), breakthrough moments can happen any time: in a late-night discussion among peers, during a journey along India's east coast, in service to a neighborhood... View Details
  • 18 Apr 2019
  • News

Community Celebrates Dedication of Schwartz Common and Pavilion

Members of the HBS community gathered on April 18 to celebrate the dedication of the Schwartz Common and Pavilion, outdoor spaces that will enhance the HBS campus and View Details
  • September 2020
  • Teaching Note

Miami's Tech Future (B): Building the Entrepreneurial Ecosystem

By: Rosabeth Moss Kanter and Joyce J. Kim
In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting... View Details
Keywords: Scaling; Growth; Startup; Community Impact; Community Relations; Business Startups; Entrepreneurship; Information Technology; Growth and Development Strategy; Business and Community Relations; Miami; Florida
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Kanter, Rosabeth Moss, and Joyce J. Kim. "Miami's Tech Future (B): Building the Entrepreneurial Ecosystem." Harvard Business School Teaching Note 321-045, September 2020.
  • December 1982
  • Case

Government Relations at TRW, Inc. (B)

By: J. Ronald Fox
Keywords: Business and Government Relations
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Fox, J. Ronald. "Government Relations at TRW, Inc. (B)." Harvard Business School Case 383-105, December 1982.
  • February 2001 (Revised August 2001)
  • Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California
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MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
  • 1986
  • Chapter

Government Relations in the Global Firm

By: L. T. Wells Jr. and Amir Mahini
Keywords: Globalized Firms and Management; Business and Government Relations
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Wells, L. T., Jr., and Amir Mahini. "Government Relations in the Global Firm." In Competition in Global Industries, edited by M. E. Porter. Boston, MA: Harvard Business School Press, 1986. (Also in Competizione Globale, published by Isvor-Fiat, Turin, Italy, 1987.)
  • December 1982
  • Case

Government Relations at TRW, Inc. (A)

By: J. Ronald Fox
Keywords: Business and Government Relations; Government and Politics
Citation
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Fox, J. Ronald. "Government Relations at TRW, Inc. (A)." Harvard Business School Case 383-104, December 1982.
  • February 2011 (Revised November 2012)
  • Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
  • Web

Community Values | About

Community Values At Harvard Business School we believe that leadership and values are inseparable. The teaching of ethics here is explicit, not implicit, View Details
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