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  • 2008
  • Working Paper

The Architecture of Platforms: A Unified View

By: Carliss Y. Baldwin and C. Jason Woodard
The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may... View Details
Keywords: Digital Platforms; Industry Clusters; Infrastructure; Information Infrastructure; Digital Platforms
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  • Program

Succeeding as a Strategic CFO

before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee.... View Details
  • August 2006 (Revised March 2008)
  • Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

major things. One, there was a bit of a myth within his company that “we aren’t big, but we are very creative.” Somehow, being big and being creative were considered to be at... View Details
Keywords: by Sean Silverthorne; Advertising
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
  • 12 May 2022
  • News

Turning a Moment into a Movement

States. In this way, the initiative is not unlike other efforts across the nation to build board diversity—except, perhaps, in its unique approach. The Board Challenge asks that organizations pledge to add a Black director View Details
Keywords: Margie Kelley
  • 01 Jun 2013
  • News

Building a Better Brazil

work as professionals in education, government, or public health the opportunity for advanced study at the University to help build a strong network of leaders committed to social change in Brazil. LORENTZEN... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing
  • Program

Growing as a Purposeful Leader

date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to... View Details
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • 9 AM – 5 PM EST, 12 Feb 2022
  • Virtual Programming

31st Women In Business Conference: Building a Successful Life

We are thrilled to invite you to the 31st Annual Dynamic Women in Business Conference. The conference provides an exciting opportunity to forge new connections while learning from the experiences of all our speakers and each other. The theme of the conference is... View Details
  • December 2018
  • Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
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  • 01 Dec 2023
  • News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

various directions within different departments. For example, human resources might initiate a United Way gift program that involves a company match; operations might work on... View Details
Keywords: by Dina Gerdeman
  • 26 Sep 2017
  • Blog Post

A Summer Internship with the International Rescue Committee

professionals network of the International Rescue Committee, dubbed “GenR”. I joined the community on a whim, but as I learned more about the work that the IRC did, including visiting their field station in... View Details
  • Program

Preparing to Be a Corporate Director

your personal reputation as a board director, especially in moments of organizational crisis Expand your personal and professional network Extend your network by living and... View Details
  • 02 Dec 2014
  • Blog Post

Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

featured 3 keynotes, 6 panels, a networking lunch and cocktail hour. As thought leaders in marketing, our keynotes delivered powerful presentations about how their company’s execute View Details
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

Pennsylvania's Wharton School of Finance, was not founded until 1881). For even as management was being gingerly accepted as a subject deserving of inclusion within the university, the discipline of... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • September 2017
  • Case

Tencent

By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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  • 31 Aug 2007
  • Working Paper Summaries

Innovation through Global Collaboration: A New Source of Competitive Advantage

Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher
  • Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details