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  • All HBS Web  (1,095)
    • People  (2)
    • News  (221)
    • Research  (651)
    • Multimedia  (1)
  • Faculty Publications  (252)

Show Results For

  • All HBS Web  (1,095)
    • People  (2)
    • News  (221)
    • Research  (651)
    • Multimedia  (1)
  • Faculty Publications  (252)
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  • 01 Apr 2001
  • News

Ed Tian: Boardroom Revolutionary

At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
Keywords: Alejandro Reyes; Telecommunications; Information
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
Keywords: politics; communication; voting; demographics
  • 01 Feb 1999
  • News

New Releases

companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details
Keywords: Nancy O. Perry
  • 15 Dec 2015
  • News

The Year in Ideas 2015

large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 01 Oct 1998
  • News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
  • 13 Feb 2019
  • News

We’re All Going to Get Hacked

book, and the last one of those is sort of counterintuitive. And it’s “share your pain.” A company goes through something like this—they’ve just lost money, it’s embarrassing. What is the value in sharing that story? Rothrock: Well, good... View Details
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
Keywords: Julia Hanna; Manufacturing
  • 15 Dec 2024
  • News

Back at the Ranch

The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Agriculture
  • 01 Sep 2008
  • News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Oct 1996
  • News

Leading In a New Era

as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
  • 01 Apr 2000
  • News

A Place in the Sun

Eden of 75-degree temperatures, where you can breakfast on fresh guavas and relax into a way of life that values family and friendship over keeping up with the Joneses. Such was the path chosen by Richard Evanson (MBA '62), owner and... View Details
Keywords: Julia Hanna and Garry Emmons
  • 01 Mar 2005
  • News

In the Blood

year, one of our competitors bred over 180 mares to several of his stallions. We have a customer base that comes to us because we limit our books, creating some scarcity value that appeals to the people willing to pay to get these... View Details
Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2003
  • News

Up Against The Firewall

essential steps toward achieving cyber security. Such actions include assessing the value of the firm’s vital information, the risks to it, and the appropriate degree of accessibility and protection it warrants. There should be regular,... View Details
Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services
  • 06 Dec 2021
  • News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • 29 Apr 2016
  • News

The First Five Years: Kelly McKenna (MBA 2015)

momentous. Since we launched in December 2013, we have already seen five of our formerly homeless artists gain housing; not simply because of this new opportunity to earn income, but because being validated—being shown their talent is View Details
  • 01 Jun 2017
  • News

Supercharged

rapid-charging stations capable of recharging a vehicle’s battery in minutes rather than hours—has been a “primary inhibitor” of mass-market adoption. Juan Camargo (MBA 2012), senior manager for value strategy at Cox Automotive—which owns... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • 01 Mar 2017
  • News

Alumni and Faculty Books for March 2017

age by adapting a current business model to the new marketplace. The book offers critical insights into responding to disruptive shock with three value propositions: repositioning today’s business to maximize resilience; creating a new... View Details
  • 01 Dec 2016
  • News

Alumni Books of 2016

and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
  • 01 Dec 2020
  • News

The Fine Print: Alumni Recommend Their Best Reads

him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
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