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Show Results For
- All HBS Web
(1,099)
- People (2)
- News (225)
- Research (646)
- Multimedia (1)
- Faculty Publications (254)
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- 01 Jun 2017
- News
Case Study: Something New
design the company’s real value proposition? The Answers: Why not have a set of silhouettes with customizable features at a range of price points? With X bod- ices and Y skirts and Z trims, the bride now has a large number of... View Details
Keywords: April White
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
other nonprofits — are not those that are market-driven but those that are mission-driven and market-sensitive." One of the many talents for which Brown was praised during his 23 years as director of the National Gallery was his capacity for such balance. "Working to... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those View Details
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details
Keywords: Nancy O. Perry
- 01 Sep 2007
- News
Riding It Out
one-cup feedings per day costs $20.95 — more than most grocery brands but a manageable sum for customers who value the convenience of automatic shipments that make taking care of the family dog as easy as... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 15 Dec 2024
- News
Back at the Ranch
The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship... View Details
- 01 Apr 2000
- News
A Place in the Sun
Eden of 75-degree temperatures, where you can breakfast on fresh guavas and relax into a way of life that values family and friendship over keeping up with the Joneses. Such was the path chosen by Richard Evanson (MBA '62), owner and... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
year, one of our competitors bred over 180 mares to several of his stallions. We have a customer base that comes to us because we limit our books, creating some scarcity value that appeals to the people willing to pay to get these... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
already have a stronghold on news dissemination, will start to produce original, high-quality journalism. If this were to happen, how will traditional media organizations continue to add value for their paying users? —Ken Bridges (OPM 29,... View Details
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
momentous. Since we launched in December 2013, we have already seen five of our formerly homeless artists gain housing; not simply because of this new opportunity to earn income, but because being validated—being shown their talent is View Details
- 01 Dec 2002
- News
Serving through TechnoServe
Paul and Susan Tierney in Ghana. With a mission to create economic value in Latin America and Africa by supporting local entrepreneurs, TechnoServe uses its $15 million budget and four hundred employees to provide business resources to... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
shared mobile-based longitudinal Electronic Health Records via mobile phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded... View Details
Keywords: Multiple alumni