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Show Results For
- All HBS Web
(258)
- News (60)
- Research (154)
- Multimedia (2)
- Faculty Publications (68)
Norton W. Simon
Capitalizing on his talents at restructuring, Simon gained control of Hunt Foods by force, accumulating shares in the company with proceeds earned from selling his previous enterprise, Val Vita Foods, to Hunt in 1942. At Hunt, Simon instituted View Details
Keywords: Food & Tobacco
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
However, with ecommerce we believe we are now at a tipping point for many retailers. Category killers are highly focused retailers specializing in a category of goods that succeeded against Walmart due to their deep assortment, aggressive pricing, large stores, View Details
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
- Profile
Juliane Schwetz
Many HBS graduates will manage brands; few, however, will be responsible for a brand as storied – and as important – as the one that will be under Juliane Schwetz’s care: the United States Military Academy at West Point. An Army captain,... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to performance.” Jackson believes that... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
extensions that would justify the heavy investment necessary to build a brand outside of Amazon. The question is whether there’s light at the end of the tunnel. Should Humpierres risk leaving Amazon in order... View Details
- Profile
Irina Gerry
With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to brand management at... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details
- Profile
Eric Chavez
built his own commercial contracting business. “My parents came here to have a prosperous future they wouldn’t have otherwise in Mexico,” Eric says. Eric’s initial calling was in engineering. Through work at General Motors and an View Details
- 01 Dec 2001
- News
Faculty News
books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the HBS faculty since 1991, Koehn is a Phi Beta Kappa graduate of... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- Career Coach
Fran Davis
Harvard College and through the Extension School. In addition to her work at Harvard, Dr. Davis maintains a private practice for career consulting and individual, couples and family psychotherapy in the Boston suburbs. View Details
- Career Coach
Betsy Edwards
working with individuals on all aspects of the job search process and at every stage. She combines her years of coaching experience and industry expertise with her practical approach and extensive knowledge of HBS networks to help others... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social media View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
their brands in Middle Eastern markets. There, she arrived at a crucial insight: "CPG brands were spending big on equity advertising, but they could not directly link sales and ad buys to show ROI. I... View Details