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Show Results For
- All HBS Web
(182)
- People (1)
- News (76)
- Research (84)
- Multimedia (1)
- Faculty Publications (45)
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
- 22 Sep 2017
- News
The Epicenter of Miami’s Vice
wait for an extra hour to make the scene look even more aspirational. So to the extent that you could get in, to the extent that you had a sponsor, a king pin or a celeb who said, you know what? She's with me. If you go in there, there's Dom everywhere, people sending... View Details
- 19 Jul 2021
- Blog Post
Building a Powerful Network of Talent at American Tower
Justice Organizations in the names of students who participated in company conversations and interviews. Students were given a choice of organizations and then American Tower pledged their support. “As nice as water bottles and pens are,... View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
good strategy. However, we often find that presentation leave behinds like water bottles or keychains aren’t that effective. Our advice? Your message is more important than the items you bring to campus. Focus on company culture and the... View Details
Keywords: All Industries
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
and steel in blast and open-hearth furnaces and foundries. The distribution of educational kits provided another vehicle for reaching elementary, junior high, and high school classes. For example, How Steel Is Made , a science kit created by U.S. Steel, contained five... View Details
- Web
Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School
Europe, and their respective economic and political histories. In 2004, he was nominated for the Turner Prize and in 2010, his first public art commission, Nelson’s Ship in a Bottle , was displayed on the Fourth Plinth in Trafalgar... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
says, executives whose companies extract resources will feel an obligation to return the favor, whether it's a furniture company that plants trees to offset its extraction of lumber or a bottling plant that initiates a water conservation... View Details
Keywords: by Dina Gerdeman
- Profile
Cristina Ros Blankfein
people buy the product again from that channel and make sure we keep driving that metric. How did you decide to take the leap? Jen and I went to Whole Foods and bought all sorts of purees and juices and extracts and some bottles we... View Details
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
intersection Sarah Kauss (MBA 2003) was focused on when she founded S’well, a reusable water bottle company that creates products that are both beautiful and eco-friendly and infuse innovation with inspiration. The mission had a strong... View Details
Keywords: Retail
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
program started in Haiti two years ago to fight water-borne disease. Partnering with a local recycling center, Goodwin and his team helped create 26 centers, each one run by Haitian entrepreneur. The program, which washes and grinds plastic View Details
Keywords: Jill Radsken
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
something into mechanisms within that machine that allow the process to become routine and repeatable. Let’s use an example. Many of us have seen glassblowers who manipulate a glowing hot lump of molten glass and shape it into a bottle or... View Details
- 18 Oct 2016
- First Look
October 18, 2016
basketball career? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517035-PDF-ENG Harvard Business School Case 317-019 S'well: The Mass Market Decision This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water View Details
Keywords: Sean Silverthorne
- 01 Sep 2013
- News
Who Are We?
have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
office environment.) He was the life of a party, particularly one celebrating Southwest’s employees. (At 4 p.m. Dallas time he would reach into his bottom right-hand desk drawer to pull out a bottle of his favorite beverage, Wild Turkey... View Details
- 26 May 2022
- News
Bidding Up
delivering papers and I got paid $2.45 a week for delivering papers. I mean, I worked in a bottling plant and I got paid 75 cents an hour. It was just a little local bottlers, we’d collect bottles off of the... View Details
- Web
Faculty & Advisors | MBA
that enables businesses to get paid immediately with their NOWaccount® in a way that feels like accepting a credit card for payment when a card is not offered. She also founded Nourish, a patented line of spill-proof bottled water for... View Details
- 10 May 2022
- News
Alumni Achievement Awards 2022
Emeritus, Stanford University 2020 Nobel Memorial Prize in Economic Sciences Gainfully employed: “My first job was at age 7—a paper route that paid $2.45 a week. I always worked: sacking groceries, working at a bottling plant for 75 cents... View Details
- 01 Jun 2014
- News
Screen Saver
with Dreyers for ice cream and PepsiCo for the bottled Frappuccino," recalls Beeninga, who is now retired. "It was a time of exploring where we could take the brand, and Gerry would always ask, 'Where does the consumer give us... View Details
- 01 Oct 2002
- News
What's Cookin'
high-quality family dining at a reasonable price; it would be a mistake to put a $45 bottle of wine on our menu." When consistency suffers, it doesn't take long for it to affect a restaurant's reputation, he adds. "If a customer has the... View Details
Keywords: Hanna, Julia
- 01 Dec 1996
- News
An Entrepreneurial Journey
bottles of correction fluid later, Staples continues to expand. "You have to live the reality," explains Stemberg, "but dream the dream." Yet the plethora of products, services, and satisfied customers is more than even Staples' visionary... View Details