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Publications

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  • All HBS Web  (183)
    • People  (1)
    • News  (77)
    • Research  (84)
    • Multimedia  (1)
  • Faculty Publications  (45)

Show Results For

  • All HBS Web  (183)
    • People  (1)
    • News  (77)
    • Research  (84)
    • Multimedia  (1)
  • Faculty Publications  (45)
← Page 8 of 183 Results →
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • Profile

Cristina Ros Blankfein

people buy the product again from that channel and make sure we keep driving that metric. How did you decide to take the leap? Jen and I went to Whole Foods and bought all sorts of purees and juices and extracts and some bottles we... View Details
  • 30 Sep 2021
  • Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

intersection Sarah Kauss (MBA 2003) was focused on when she founded S’well, a reusable water bottle company that creates products that are both beautiful and eco-friendly and infuse innovation with inspiration. The mission had a strong... View Details
Keywords: Retail
  • 20 Feb 2014
  • News

Managing the World’s Trouble Spots

program started in Haiti two years ago to fight water-borne disease. Partnering with a local recycling center, Goodwin and his team helped create 26 centers, each one run by Haitian entrepreneur. The program, which washes and grinds plastic View Details
Keywords: Jill Radsken
  • 25 Sep 2017
  • Blog Post

Michael Schrader (MBA 2012) on Finding Entrepreneurial Success with HBS Resources

sitting out there on a pallet next to some two-liter bottles of Coke," says Schrader.  In 2012, Vaxess was awarded $70,000 for winning the Harvard President's Challenge. In addition to making the vaccines shelf-stable, Vaxess has... View Details
  • 01 Oct 2002
  • News

What's Cookin'

high-quality family dining at a reasonable price; it would be a mistake to put a $45 bottle of wine on our menu." When consistency suffers, it doesn't take long for it to affect a restaurant's reputation, he adds. "If a customer has the... View Details
Keywords: Hanna, Julia
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

something into mechanisms within that machine that allow the process to become routine and repeatable. Let’s use an example. Many of us have seen glassblowers who manipulate a glowing hot lump of molten glass and shape it into a bottle or... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • Profile

Jackie Burgos

visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative largely because... View Details
Keywords: Entertainment / Media; Other Financial Services; Services
  • Profile

Jackie Burgos

family visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative, largely... View Details
  • 18 May 2021
  • Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

times—get started on the right foot. “It really is possible to bottle up life experience and tacit knowledge and deconstruct it to accelerate the learning curve,” he says. Ng says that unlocking the best career opportunities requires job... View Details
Keywords: by Carolyn DiPaolo
  • 14 Apr 2015
  • First Look

First Look: April 14

Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). April 2015 American Economic Review: Papers and Proceedings Real Effects of Relational Contracts By: Henderson, Rebecca, Steven Blader, Andrea... View Details
Keywords: Sean Silverthorne
  • 10 May 2022
  • News

Alumni Achievement Awards 2022

Emeritus, Stanford University 2020 Nobel Memorial Prize in Economic Sciences Gainfully employed: “My first job was at age 7—a paper route that paid $2.45 a week. I always worked: sacking groceries, working at a bottling plant for 75 cents... View Details
  • Web

Faculty & Advisors | MBA

that enables businesses to get paid immediately with their NOWaccount® in a way that feels like accepting a credit card for payment when a card is not offered. She also founded Nourish, a patented line of spill-proof bottled water for... View Details
  • 01 Jun 2014
  • News

Screen Saver

with Dreyers for ice cream and PepsiCo for the bottled Frappuccino," recalls Beeninga, who is now retired. "It was a time of exploring where we could take the brand, and Gerry would always ask, 'Where does the consumer give us... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 01 Dec 1996
  • News

An Entrepreneurial Journey

bottles of correction fluid later, Staples continues to expand. "You have to live the reality," explains Stemberg, "but dream the dream." Yet the plethora of products, services, and satisfied customers is more than even Staples' visionary... View Details
  • 29 Oct 2013
  • First Look

First Look: October 29

connection for a specific target market. The exercise gives students an example of a company that successfully used PA principles to design and launch a new reusable water bottle in the late-2000s. It then asks them to follow the PA... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

their products by donating a fixed percentage to charitable causes (think Newman's Own), newer models have amped up customer engagement. Take the recent Pepsi Refresh Project: Rather than donate, say, $.05 from every bottle purchased to... View Details
Keywords: by Sean Silverthorne
  • 23 Sep 2013
  • Research & Ideas

Status: When and Why It Matters

today. Looking at grand cru-classified wines of the vintages from 1991 to 2008, Malter found that the wines from the first class earned three times as much as wines from the second class, holding constant the quality of the focal bottle... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2002
  • News

Straddling Two Worlds

the day that the team first won the MLS championship in 1996 very clearly. “We were in the locker room with bottles of champagne popping, and I said, ‘I don't care how much money I lose on this team, this moment makes it all worthwhile.'... View Details
Keywords: Susan Young
  • 28 Jun 2021
  • Blog Post

Launching a Career in the COVID Economy? Here Are 5 Tips.

times—get started on the right foot. “It really is possible to bottle up life experience and tacit knowledge and deconstruct it to accelerate the learning curve,” he says. Ng says that unlocking the best career opportunities requires job... View Details
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