Behavioral Segmentation - Publications - Faculty & Research

12 Mar 2013
First Look

First Look: March 12

capture of accounting regulation by segments of the financial-services industry. Paper: http://hbr.org/2013/03/why-fair-value-is-the-rule/ar/1 Working PapersCarry Trade and Exchange-Rate Regimes Authors:Alfaro, Laura, and Fabio Kanczuk... View Details

Keywords: Sean Silverthorne

23 Jun 2009
First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the following: developing market View Details

Keywords: Martha Lagace

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

Citation

Purchase

18 Dec 2012
First Look

First Look: December 18

Care (forthcoming) Abstract Background: Teamwork in health care settings is widely recognized as an important factor in providing high quality patient care. However, the behaviors that comprise effective teamwork, the organizational... View Details

Keywords: Carmen Nobel

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social Psychology Bulletin From... View Details

Keywords: Sean Silverthorne

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details

Keywords: Sean Silverthorne

15 Jan 2013
First Look

First Look: January 15

http://ssrn.com/abstract=2192460 Dollar Funding and the Lending Behavior of Global Banks Authors:Ivashina, Victoria, David S. Scharfstein, and Jeremy C. Stein Abstract A large share of dollar-denominated lending is done by non-U.S. banks,... View Details

Keywords: Sean Silverthorne

19 Apr 2011
First Look

First Look: April 19

the concept of threat rigidity to the class and explore some of the team behaviors that result from this condition. Book: http://www.amazon.com/Group-Communication-Analysis-Appreciation-Application/dp/0757582958/ref=cm_cmu_up_thanks_hdr... View Details

Keywords: Sean Silverthorne

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

notifications for the specific product before. Moreover, low service providers improve their service. At the same time, there is an increase in opportunistic behavior among top retailers, retailers that received notifications for other... View Details

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

intranet. The personal behavior of executives reinforces the message. Employees become truly empowered by understanding what the organization wishes to accomplish, and how they can contribute to these accomplishments. This understanding... View Details

Keywords: by Robert S. Kaplan & David P. Norton

29 Jun 2007
First Look

First Look: June 29, 2007

confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or... View Details

Keywords: Martha Lagace

15 Oct 2008
First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" brand... View Details

Keywords: Martha Lagace

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details