Behavioral Analytics - Publications - Faculty & Research

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

manipulation that involves misclassifying a patient into a diagnosis-related group that yields higher reimbursement. As overbilling allows hospitals to increase revenues without altering operations, affecting costs, or having to reverse such View Details

Keywords: by Sean Silverthorne

14 Mar 2017
First Look

First Look at New Research, March 14

the chances of meaningful behavior change. The results were clear: Merely liking a brand neither increases purchasing nor spurs friends to purchase more. Supporting likes with branded content, however, can prompt meaningful View Details

Keywords: Sean Silverthorne

22 Feb 2022
News

Breaking News

environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in consumer View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

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Marketing Awards & Honors - Faculty & Research

University in 2020. Julian De Freitas : Awarded the Goethals Teaching Prize by Harvard University in spring of 2020. Julian De Freitas : Recipient of a Hodgson Fund Grant from Harvard University in 2020. Julian De Freitas : Recipient of a Pershing Square Fund for... View Details

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

likely behavior of the other side or sides. We have contributed to all aspects of this negotiation analytic quest, both theoretical and empirical, but especially by extensive fieldwork studying great... View Details

Keywords: by Martha Lagace

01 Sep 2023
News

Alumni and Faculty Books

Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

behavior associated with false urgency. To use a crisis to reduce complacency, make sure it is visible, unambiguous, related to real business problems, and significant enough that it cannot be solved with small, simple actions. Fight the... View Details

Keywords: by John P. Kotter

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Frequently Asked Questions | HBS Online

section or on our Policies page . You can also chat with us if you have a question that hasn't been addressed. CLIMB CORe AI Essentials for Business Alternative Investments Business Analytics Business and Climate Change Business Strategy... View Details

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2022 Reunion Presentations - Alumni

reconceptualizing career development post-pandemic and the implications for us and our organizations. CASE STUDY Behavioral Economics and Choice Architecture: Helping Customers and Employees Make Better Decisions Associate Professor John... View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

managers and policymakers whose actions we study.” The consequence of the lack of relevant research is that the business world—and the rest of the world, for that matter—is losing out on some serious brainpower and analytical reason.... View Details

Keywords: by Carmen Nobel; Education

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details

Keywords: by Dina Gerdeman

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details

Keywords: by Kristen Senz

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

disingenuous, and in some cases, can lead to behaviors that run counter to the organization’s objectives. But when it’s clear that our engagement is broadly helpful—to ourselves and to others—most people are delighted to engage. By... View Details

Keywords: by Dina Gerdeman

February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

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Courses by Faculty Unit - Course Catalog

Organizations & Markets Course Title Faculty Name Term Quarter Credits Advanced Negotiation: Great Dealmakers, Diplomats, and Deals James Sebenius Spring 2025 Q3Q4 3.0 Behavioral Economics for Managerial Decision Making Joshua... View Details

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Entrepreneurial Management Awards & Honors - Faculty & Research

Uneven Impact of Generative AI on Entrepreneurial Performance” with Nicholas Otis, Rowan Clarke, Solène Delecourt, and David Holtz. Rembrand M. Koning : Winner of the 2024 Wharton People Analytics White Paper Competition for “The Uneven... View Details

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

needs, the extent to which they were being met revealed disparity. Q: Why is MBA education at a crossroads? Garvin: We are approaching the end of an era. Since 1959, business schools have taken a more analytical and discipline-based... View Details

Keywords: by Martha Lagace; Education

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

data-driven, fact-based, analytical decision-making. The problem is that data are only available about the past. If you're trying to be innovative, and you have this data-driven mindset, you can't go forward. So experimenting essentially... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey