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  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing. Five studies show when and why they backfire.... View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • Web

Teaching Cases - Institute For Strategy And Competitiveness

patients. It presents process maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses and (2)... View Details
  • May 2011 (Revised March 2013)
  • Supplement

Marshall & Gordon: Designing an Effective Compensation System (B)

By: Heidi K. Gardner and Kerry Herman
CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details
Keywords: Globalization; Executive Compensation; Management; Organizational Culture; Performance; Groups and Teams; Behavior; Corporate Strategy; System
Related
  • 06 Dec 2010
  • Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

area, where strategy is set, core product and process technology are maintained, and a critical mass of sophisticated production and service... View Details
  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

public clearinghouse for information about hackathons around the world, including participants, prize winners, and sponsors. They then combined that with data from GitHub, an online View Details
Keywords: by Michael Blanding; Technology
  • 28 May 2019
  • Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

You need checks and balances. The trust we have in our system—we shouldn’t weaken it. That actually will end up hurting us. About the Author Martha Lagace is a writer based in the Boston area. [Image: guvendemir] View Details
Keywords: by Martha Lagace; Financial Services; Financial Services
  • Web

Leading Change and Organizational Renewal | HBS Online

organization. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Identify... View Details
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

solutions such as the construction of mobile COVID test units with medical teams, which have so far tested over 60,000 people. The design was donated to 10 hospitals and is now also available for free online. Case 2: Leverage View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

corporate leaders speaking out on social and environmental policy issues not directly related to their core business. In the first study of this phenomenon, we investigate how CEO activism can influence... View Details
Keywords: Sean Silverthorne
  • 10 Sep 2014
  • HBS Seminar

Ben Edelman, Harvard Business School

  • 07 Aug 2017
  • Research & Ideas

'Be Yourself (Within Reason)' and Other Job Search Survival Tips

kept getting longer, and I finally realized I might be able to do a service by putting all this information into one package. Silverthorne: Is the academic job market for accounting PhDs a difficult field to... View Details
Keywords: by Sean Silverthorne; Accounting; Education
  • Web

Institute Associates - Institute For Strategy And Competitiveness

Competitiveness at Harvard. At CLACDS, the Central American Center for Competitiveness and Sustainable Development, he has led a team of professors and researchers working with private View Details
  • Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

  • Fast Answer

Digital Innovation and Transformation: Resources useful for Course Assignments

solid black" valign="top"> Capital IQ View Details
  • 13 Dec 2022
  • Cold Call Podcast

Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse

Keywords: Re: Mitchell B. Weiss; Technology; Entertainment & Recreation
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

may file for an initial public offering by the end of 2011, according to the New York Times. "Groupon has attracted remarkable interest," says Harvard Business School professor Benjamin G. Edelman. "With the economy... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • February 2008 (Revised December 2011)
  • Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
Related

    George C. Lodge

    Professor Lodge had been a member of the Harvard Business School faculty since 1963. Before his retirement in 1997, he taught a number of courses in the MBA Master's Program and in various HBS executive programs. in the MBA program these included: Business,... View Details

      Henry W. McGee

      Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

      Keywords: television; motion pictures; media; e-commerce industry; entertainment; broadcasting; distribution; health care; journalism; wholesale; arts; nonprofit industry
      • 29 Aug 2011
      • Research & Ideas

      Decoding Insider Information and Other Secrets of Old School Chums

      An old adage says that it's not what you know, it's whom you know. But outsiders can take heart: even for those who don't belong to a high-power social network, there's power in simply keeping track of who went to school with whom. Associate Professors Lauren H. Cohen... View Details
      Keywords: by Carmen Nobel; Financial Services