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  • All HBS Web  (4,970)
    • People  (21)
    • News  (1,018)
    • Research  (2,839)
    • Events  (18)
    • Multimedia  (33)
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    John T. Gourville

    John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

    Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing
    • August 2009
    • Article

    The Reality and Myth of Sacred Issues in Negotiations

    By: A. E. Tenbrunsel, K A. Wade-Benzoni, V. H. Medvec, L. Thompson and M. H. Bazerman
    This paper investigates the role of sacred issues in a dyadic negotiation set in an environmental context. As predicted, when negotiators focus on sacred issues, this negatively impacts the negotiation, producing more impasses, lower joint outcomes, and more negative... View Details
    Keywords: Decision Choices and Conditions; Values and Beliefs; Negotiation Process; Negotiation Tactics; Conflict of Interests; Perception; Cooperation
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    Tenbrunsel, A. E., K A. Wade-Benzoni, V. H. Medvec, L. Thompson, and M. H. Bazerman. "The Reality and Myth of Sacred Issues in Negotiations." Negotiation and Conflict Management Research 2, no. 3 (August 2009): 263–284.
    • December 1993 (Revised April 1994)
    • Case

    Polaroid: Managing Environmental Responsibilities and Their Costs

    Costs relating to companies' impact on the environment are increasing at a dramatic rate. Thus, managing, measuring, and reporting of these costs has become an important issue for managers. Accounting for environmental responsibilities is one of the largest and most... View Details
    Keywords: Cost; Corporate Social Responsibility and Impact; Accounting; Environmental Sustainability
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    Barth, Mary E., Marc J. Epstein, and Richard D.R. Stark. "Polaroid: Managing Environmental Responsibilities and Their Costs." Harvard Business School Case 194-052, December 1993. (Revised April 1994.)
    • 18 Feb 2020
    • Working Paper Summaries

    A Preliminary Framework for Product Impact-Weighted Accounts

    Keywords: by George Serafeim, Katie Trinh, and Robert Zochowski
    • Web

    CSV Explained - Institute For Strategy And Competitiveness

    capitalism The new roles and relationships for government and NGOs The focus on social impact unites the goals of companies, NGOs, and government. Shared value fosters new relationships between companies,... View Details
    • January 2015 (Revised November 2016)
    • Case

    La Martina: Leveraging Polo's Luxury Lifestyle

    By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
    Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
    Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
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    Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
    • 24 Sep 2015
    • Blog Post

    Why We Recruit: Draper Richards Kaplan Foundation

    Nancy Huang (HBS ’96), Director of Outreach, Draper Richards Kaplan Foundation Describe your organization in three to five sentences. The Draper Richards Kaplan Foundation is a global venture philanthropy firm supporting early stage, high View Details
    Keywords: Nonprofit / Government
    • 06 Jul 2010
    • Research & Ideas

    Renewable Energy: Winds at Our Back?

    When American energy entrepreneur Jim Gordon envisioned the first offshore wind farm lining the horizon a few miles off the coast of the eastern United States, he perhaps did not factor in blowback from almost every angle. Gordon's nearly 10-year battle to gain... View Details
    Keywords: by Sarah Jane Gilbert; Energy; Utilities
    • July–August 2012
    • Article

    A Better Way to Tax U.S. Businesses

    By: Mihir Desai
    The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation. According to the article, a reduction in corporate tax rates would be offset by a tax... View Details
    Keywords: Corporate Social Responsibility and Impact; Taxation; Globalization; Labor; Innovation and Invention; United States
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    Desai, Mihir. "A Better Way to Tax U.S. Businesses." Harvard Business Review 90, nos. 7-8 (July–August 2012): 135–139.
    • September 2015
    • Technical Note

    The On-Demand Economy

    By: Cynthia A. Montgomery, James Weber and Elizabeth Anne Watkins
    This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several companies including Uber and Airbnb that exemplify this new mode of competition, a model that threatens to disrupt traditional firms. Uber provides... View Details
    Keywords: Regulation; Reform; Disruption; Disruptive Innovation; Strategy; Technological Innovation; Labor; Employment; Working Conditions; Human Capital; Rights; Organizational Design; Social and Collaborative Networks; Service Industry
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    Montgomery, Cynthia A., James Weber, and Elizabeth Anne Watkins. "The On-Demand Economy." Harvard Business School Technical Note 716-405, September 2015.
    • Article

    Health as a Way of Doing Business

    By: Howard Koh, Sara J. Singer and Amy C. Edmondson
    For too long, the worlds of business and health have been mired in a checkered, sometimes contentious, history. Millions of deaths worldwide can be attributed to risk factors including tobacco use, alcohol and drug misuse, and suboptimal dietary intake linked to... View Details
    Keywords: Health; Corporate Social Responsibility and Impact; Public Opinion
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    Koh, Howard, Sara J. Singer, and Amy C. Edmondson. "Health as a Way of Doing Business." JAMA, the Journal of the American Medical Association 321, no. 1 (January 1, 2019): 33–34.
    • October 2009 (Revised July 2010)
    • Case

    Roshan: Light at the end of the tunnel in Afghanistan

    By: Herman B. Leonard and Qahir Dhanani
    Roshan is a highly successful telecommunications company founded by the Aga Khan fund for economic development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the... View Details
    Keywords: Developing Countries and Economies; Financial Strategy; Growth and Development Strategy; Marketing Strategy; Corporate Social Responsibility and Impact; War; Telecommunications Industry; Afghanistan
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    Leonard, Herman B., and Qahir Dhanani. "Roshan: Light at the end of the tunnel in Afghanistan." Harvard Business School Case 310-041, October 2009. (Revised July 2010.)
    • July 2020
    • Article

    Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity

    By: J. Schroeder, M. Rosenblum and F. Gino
    When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who... View Details
    Keywords: Language; Interpersonal Communication; Perception
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    Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.
    • February 2021 (Revised March 2025)
    • Case

    Walt Disney: Changing the World

    By: Robert Simons and Shirley Sun
    This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most... View Details
    Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry
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    Simons, Robert, and Shirley Sun. "Walt Disney: Changing the World." Harvard Business School Case 121-056, February 2021. (Revised March 2025.)
    • November 2008 (Revised April 2010)
    • Case

    The Bridgespan Group: Chapter 2

    By: Allen S. Grossman, Naomi Greckol-Herlich and Cathy Ross
    The Bridgespan Group was launched in 2000 by management consulting group Bain & Company as a nonprofit focused on strategy consulting for nonprofits and philanthropists. Over the next eight years, Bridgespan expanded its services to include executive search, knowledge... View Details
    Keywords: Philanthropy and Charitable Giving; Growth and Development Strategy; Service Operations; Corporate Social Responsibility and Impact; Nonprofit Organizations; Expansion; Consulting Industry
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    Grossman, Allen S., Naomi Greckol-Herlich, and Cathy Ross. "The Bridgespan Group: Chapter 2." Harvard Business School Case 309-020, November 2008. (Revised April 2010.)
    • October 2010 (Revised October 2011)
    • Case

    Polyface: The Farm of Many Faces

    By: Deishin Lee and Stephanie van Sice
    This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leveraged to create value. This is contrasted to industrial farming, which operates... View Details
    Keywords: Agribusiness; Product Development; Production; Corporate Social Responsibility and Impact; Environmental Sustainability; Value Creation; Agriculture and Agribusiness Industry
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    Lee, Deishin, and Stephanie van Sice. "Polyface: The Farm of Many Faces." Harvard Business School Case 611-001, October 2010. (Revised October 2011.)
    • 01 Jul 2009
    • Working Paper Summaries

    File-Sharing and Copyright

    Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation
    • 2023
    • Working Paper

    The Politics of Philanthropy in China

    By: Geoffrey Jones and Yuhai Wu
    This working paper looks historically at business philanthropy in China. In the West, the literature has distinguished between entrepreneurial and customary philanthropy, while the phenomenon of spiritual philanthropy has been identified in many emerging markets. This... View Details
    Keywords: China; Philanthropy; Ethics; Philanthropy and Charitable Giving; Moral Sensibility; Corporate Social Responsibility and Impact; Economic Systems; Economic Sectors; China
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    Jones, Geoffrey, and Yuhai Wu. "The Politics of Philanthropy in China." Harvard Business School Working Paper, No. 23-067, May 2023.
    • Blog

    Understanding the Benefits of Our Virtual Programs

    informative, inspirational, and educational as the in-person program and would recommend it to anyone having challenges with travel or timing. The experience is amazing and very much worthwhile. DESCRIBE THE INTERACTIONS YOU HAD IN THE CLASSROOM, IN THE DISCUSSION... View Details
    • August 2024 (Revised August 2024)
    • Background Note

    Note on Adherence in Healthcare

    By: Regina E. Herzlinger, Zachery Page and Ben Creo
    This note provides an overview of adherence in healthcare. It discusses systemwide costs of non-adherence, common barriers to adherence, relevant stakeholders, novel compliance tactics, and the impact on digital therapeutic adoption. It is recommended as a companion to... View Details
    Keywords: Health Care and Treatment; Behavior; Health Industry
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    Herzlinger, Regina E., Zachery Page, and Ben Creo. "Note on Adherence in Healthcare." Harvard Business School Background Note 325-025, August 2024. (Revised August 2024.)
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