Publications

12 PM – 1 PM EDT, 16 Oct 2014
Webinars: Trending@HBS

Can China Lead?

Can China sustain its remarkable emergence of the past 35 years? Surely No, for multiple reasons. China will be a leader, but not the leader. Professor McFarlan will talk about both the challenges and opportunities for those seeking to do business with and within China... View Details

December 2014 (Revised July 2016)
Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer

The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details

Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry

Mar 2012
Article

Macroeconomic Policy and U.S. Competitiveness

The United States is on a glide path to fiscal disaster, with experts projecting that the federal government will take in far less money than it spends--indefinitely. Our current fiscal policy is eroding competitiveness in several ways, and business conditions in the... View Details

June 2008
Case

Gordon Williams: Clinical Research at Brigham and Women's Hospital

By: H. Kent Bowen and Courtney Purrington

Clinical research is a critical element of biomedical research and development. This case describes the challenges of clinical research, and its role in bringing breakthroughs to patients. Dr. Williams leads through his own research and special programs to train... View Details

Keywords: Training; Health Care and Treatment; Success; Programs; Research and Development; Biotechnology Industry; Health Industry

Find at Harvard

June 2004 (Revised November 2004)
Case

Microsoft in 2004

By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier

Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case. View Details

Keywords: Competitive Advantage; Applications and Software; Expansion; Growth and Development Strategy; Information Technology Industry; Washington (state, US)

19 Dec 2018
News

Not Everyone Can Build a Digital Ad Business, Plus Debating Radical Transparency

23 Nov 2021
Video

Senior Lecturer Kristin Mugford: Experiential

14 Sep 2021
Video

A Moment To Reflect: Pandemic Community Reflections

11 Sep 2020
Video

James Mwangi

James Mwangi, CEO of Kenya’s Equity Bank, which has one of the largest customer bases of any bank in Africa, argues that the lack of financial literacy posed a far bigger challenge to the bank in Kenya than problems of corruption. View Details

04 Feb 2020
Video

Ratan Naval Tata

Ratan Naval Tata, former chair of the India-based diversified business group Tata Group, describes his company's acquisition of Jaguar/Land Rover in the UK and some of the challenges in convincing the employees... View Details

April 2013
Case

Europe: An Ever Closer Union?

By: Gunnar Trumbull, Jonathan Schlefer and Diane Choi

In 2010, the European Union faces the challenges of the global financial crisis. With 27 member states, each facing different challenges, can new EU institutions respond effectively? Will its new currency, the euro, survive? View Details

Keywords: Financial Crisis; Money; Trade; Currency; Policy; Government and Politics; European Union

May 1991 (Revised May 1991)
Background Note

Focusing the Concept of Social Marketing

By: V. Kasturi Rangan

Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details

Keywords: Social Marketing

Program

Rising Generation in the Family Enterprise

while taking full advantage of the unique opportunities presented to you. Key Benefits Rather than immersing you in the details of family business management or wealth management, this program engages you in a broad exploration of the rising generation's future. It... View Details

January 2016 (Revised November 2019)
Case

Blackstone at Age 30

By: Josh Lerner, John D. Dionne and Amram Migdal

Since its IPO in 2007 and following the global financial crisis, Blackstone largely outpaced its alternative investment firm peers in assets under management, new business launches, profitability, and market capitalization. Under the leadership of Stephen A.... View Details

Keywords: Business Growth and Maturation; Asset Management; Private Equity; Financial Services Industry; New York (city, NY)

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

06 Jan 2017
News

Trump Acting Like 'Transactional' President

7 PM – 11 PM EDT, 10 Oct 2018

HBX Strategy Execution

Identify and solve your company's strategic challenges with an exclusive group of like-minded senior leaders via HBX Live, a real-time, interactive online classroom. Program Dates: October 10, 2018 - November 7, 2018 View Details

2020
Book

The Power of Experiments: Decision-Making in a Data-Driven World

By: Michael Luca and Max H. Bazerman

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an... View Details

Keywords: Experiments; Randomized Controlled Trials; Organizations; Decision Making; Analytics and Data Science; Management Analysis, Tools, and Techniques

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March 2018
Case

EKOL Logistics: Thinking Outside the Box

By: Willy C. Shih and Esel Çekin

This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in... View Details